Kirtiman Kohli

Digital Marketing Specialist

Delhi, India11 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

12 years of experience in strategic marketing leadership
Proven track record in launching billion-rupee brands
Expertise in digital marketing and eCommerce growth

Stackforce AI infers this person is a B2C marketing leader with expertise in digital-first consumer brands.

Contact

Skills

Core Skills

Marketing ManagementBrand ManagementMarketing StrategyDigital Marketing

Other Skills

Adobe AnalyticsBelow the Line AdvertisingBrand MarketingBudgetingBusiness AnalysisConsumer ProductsContent MarketingCorporate CommunicationsCorporate StrategyData AnalysisDigital MediaE-CommerceFacebook MarketingGoogle AnalyticsGrowth Hacking

About

Strategic marketing leader with 12 years of experience in successfully driving high growth, efficiently managing P&Ls, and building multiple consumer brands across FMCG and digital-first businesses. Proven track record of launching and scaling multiple billion-rupee brands at Fortune 500 companies including Nestlé, Reckitt and Domino’s Pizza with expertise in category management, digital marketing, and eCommerce. Currently leading marketing for Nestlé India’s fastest-growing category Purina Petcare, having consistently driven double-digit growth and launched record-breaking brands. Previously led Digital Marketing and eCommerce for multiple global consumer brands including Dettol, Durex, Veet, Moov, Enfamil and Domino’s Pizza.

Experience

Nestlé

2 roles

Marketing Manager

Jan 2023 – Present · 3 yrs 2 mos · Gurugram, Haryana, India

Responsible for driving efficient and sustainable business growth for Nestlé India’s Petcare portfolio while leading a team passionate marketers.

Marketing Budget ManagementCorporate StrategyMarket AnalysisBelow the Line AdvertisingBudgetingMarket Research+12

Senior Brand Manager

Jun 2022 – Jan 2023 · 7 mos · Gurugram, Haryana, India

Spearheading all marketing initiatives from developing long-term strategy to in-market execution for Nestlé India’s Petcare portfolio.

Marketing Budget ManagementCorporate StrategyMarket AnalysisBelow the Line AdvertisingBudgetingMarket Research+11

Reckitt

2 roles

Digital Marketing and CRM Lead - Durex and Veet

Mar 2020 – Jun 2022 · 2 yrs 3 mos

Led Digital Marketing including Search, Social, Display/Video, CRM, and Loyalty Programs for Durex and Veet.

Marketing Budget ManagementCorporate StrategyBudgetingMarket ResearchBrand MarketingConsumer Products+1

Digital Marketing Manager - Dettol, Child Nutrition and OTC

Mar 2019 – Mar 2020 · 1 yr

Managed Digital Marketing including Search, Social, Display/Video, CRM, and Loyalty Programs for the following consumer brands,
Dettol
Enfagrow (Mead Johnson Nutrition)
Moov
Strepsils
Dettol SiTi SHIELD
Disprin
D-Cold
Gaviscon
Itch Guard
Ring Guard
DermiCool

Marketing Budget ManagementConsumer Products

Jubilant foodworks ltd.

Digital Marketing Manager at Domino's Pizza India

Mar 2018 – Mar 2019 · 1 yr · New Delhi Area, India

Managed Digital Marketing and Product Management for Domino's Pizza India (India's largest QSR brand)
Led all paid media initiatives, organic and paid social media campaigns, performance marketing campaigns, digital media planning and buying for Domino's Pizza India
Drove sales volumes across all online assets (Mobile app, Mobile web and Desktop)
Constant KPI monitoring using analytical tools to drive higher traffic share and lower the cost of acquisition
Conceptualized and nurtured digital products while enhancing customer delight and loyalty

Marketing Budget Management

91mobiles

Marketing Manager

Jul 2016 – Mar 2018 · 1 yr 8 mos · Gurgaon, India

Led all digital marketing initiatives including social, search, display, and e-mail.
Responsible for strategising performance marketing and brand building for 91mobiles.com, Killer Features, and other media properties under the company’s portfolio
Responsible for driving new user acquisition and extending customer lifetime value through focussed retention marketing. Key responsibilities include campaign planning and execution, managing analytics and optimisation.
I managed the overall spend allocation for paid media and partnerships, as well.
Strategised various growth hack initiatives to maximise quality traffic and build/magnify a sustainable online community while optimising the cost at which it’s obtained
Constantly worked to experiment and harness new channels to drive higher engagement for India's largest tech media company

Lootlow

Co-founder/Head of Marketing

Sep 2014 – Jun 2016 · 1 yr 9 mos · New Delhi Area, India

Built and operated one of India's first luxury eCommerce website while partnering with more than 70 international fashion brands and designers
Achieved a revenue of Rs. 3 cr in the first year of operations
Recruited, trained and managed a team of 20 fellow employees

Eclerx

Subject Matter Expert- Digital Marketing and Web Analytics

Apr 2014 – Mar 2015 · 11 mos · Mumbai Area, India

Delivered digital marketing and web analytics insight for a major cable and broadcasting company and developing various dashboards using Adobe Site Catalyst (Formerly known as Omniture), Ad Hoc Analysis (Discover) and Google Analytics.
Contributed to an analytical knowledge retention initiative during a merger between two office supplies giants.