Jun 2025 – Present · 9 mos · Mumbai, Maharashtra, India · Remote

Oct 2021 – May 2025 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• As Head of Marketing & Growth at Onsurity, I have been responsible for driving the company's growth strategy and executing marketing initiatives. My role has involved overseeing and implementing digital marketing strategies, optimizing the user experience across all platforms, drive revenue and profitability for the brand and collaborating with cross-functional teams to deliver on business objectives.

Apr 2020 – Oct 2021 · 1 yr 6 mos · Mumbai, Maharashtra

• Launched the brand positioning campaign for AU - Badlaav Humse Hai - led media for build the right impact
• Lead brand & strategic initiatives nationally for Branch & Sales channels across businesses.
• Develop concepts, stories & communications for entire bouquet of retail banking products, programs & solutions
• Manage a team of more than 13+ young marketing enthusiasts

Jan 2018 – Apr 2020 · 2 yrs 3 mos

• Vertical Head - Retail, Cards, MSME & Merchant Acquisition
• Manage & lead strategic marketing initiatives for Retail Assets ( Commercial & Consumer) and MSME Banking for the bank.
• Strategically build analytics backed Alternation Channel Sourcing for the businesses which involves building digital capability, real time web-call integration, customer life cycle management and streamlined sales fulfillment models
• Scope industry segments & build alliances, partnerships with key trade bodies, associations, chambers ( regionally & nationally) for building a quality CRM of MSME's for the bank.
• Develop content based marketing for both internal and external stakeholders, strategise and actualize MSME initiatives with focus on promoting thought leadership and knowledge banking platform of YES BANK & YES MSME

Oct 2016 – Jan 2018 · 1 yr 3 mos

• Manage nationally, marketing for Retail Loans ( Consumer & Commercial Lending) and MSME Banking businesses at YES BANK.
• Overlook, improvise and strategize the overall structure and design of Regional Marketing Team ( MCC Hotspot team)
• Part of the core team to managing engagements and sponsorship for IPL since 2014
• Partner Responsible Banking teams to undertake MSME and Business led projects under YES COMMUNITY
• Closely work with business and strategy team to develop and strengthen knowledge banking for MSME community

Oct 2014 – Oct 2016 · 2 yrs

• Heading marketing for Current Accounts, Consumer Assets & SME banking across 750+ branches of YES BANK Pan India.
• Design strategies for effective marketing & launch of Reward & Recognition programs for the Bank, such as to create maximum impact across target group
• Develop continuous marketing strategy for product lines to create maximum visibility, engagement and business development across distribution channels
• Maximize efficiency & closely loop track the channel performance for various marketing programs
• Ensure effective communication for internal stake holders to achieve maximum brand impact and seamless service delivery
• Develop ROI backed strategic plans for customer acquisition & service delivery on digital space
• Lead alliances with local as well as national associations for business development and events. Some of key tie ups initiated BSE SME Exchange, SME Chamber of Commerce, Indian Merchant Chamber, Navi Mumbai, BMPA etc
• Explore cost effective marketing alliances & sponsorship opportunities for providing value & positive customer experience with the brand
• Initiate & execute cost effective regional on-ground activation programs for focused products to ensure quality sourcing & assisting sales channel to meet its productivity

Sep 2013 – Oct 2014 · 1 yr 1 mo

• Heading marketing for Current Accounts, Consumer Assets & SME banking across 550+ branches of YES BANK Pan India.
• Develop continuous marketing strategy for product lines to create maximum visibility, engagement and business development across distribution channels
• Maximize efficiency & closely loop track the channel performance for various marketing programs
• Ensure effective communication for internal stake holders to achieve maximum brand impact and seamless service delivery
• Develop ROI backed strategic plans for customer acquisition & service delivery on digital space
• Lead alliances with local as well as national associations for business development and events. Some of key tie ups initiated BSE SME Exchange, SME Chamber of Commerce, Indian Merchant Chamber, Navi Mumbai, BMPA etc
• Explore cost effective marketing alliances & sponsorship opportunities for providing value & positive customer experience with the brand
• Initiate & execute cost effective regional on-ground activation programs for focused products to ensure quality sourcing & assisting sales channel to meet its productivity

Nov 2012 – Jun 2013 · 7 mos · Mumbai

• Ratnakar Bank is a 70 year old scheduled commercial bank undergoing transformation to a New Age Bank by providing holistic banking experience to its customers with comprehensive range of products and services and state of art technological platforms.
• Designing business strategies while analyzing its effects on top & bottom line. Identifying and monitoring industry peers based on parameters like revenue, market capitalization, nature of markets served etc
• Planning & carrying out the right brand communique for effective brand communication
• Achieving high level of customer satisfaction by ensuring adherence to service quality standards and norms
• Managing operations, identifying improvement areas and implementing measures to maximize customer satisfaction, operational efficiency and overall profitability
• Contributing significantly in tapping company’s performance in the market and accordingly, designing business development plans and ensuring effective implementation of sales & marketing activities
• Responsible for strategy formulation and business development plans for the company, setting up all processes related to product management and creating the roadmap for the products
• Driving key strategic Initiatives while identifying and developing new business acquisition opportunities in order to deepen market penetration and enhancing the client base
• Successfully carried out commercially viable marketing processes and vendor management systems to ensure effective implementation of projects
• Member of core leadership team that orchestrated Brand Transformation for the Bank

Feb 2010 – Nov 2012 · 2 yrs 9 mos

• Designed, implemented & facilitated marketing solutions for 110 branches in Mumbai, Navi Mumbai, Thane and Raigad districts
• Created consumer engagement opportunities, generated business leads, created momentum in sales and involved employees with thematic contests
• Developed marketing strategies for Product Teams in Gold Loan & Corporate Salary
• Designed, coordinated and implemented Central Marketing projects while served as a Brand Custodian ensuring brand consistency on-ground across the region
• Monitored outcome of campaigns in terms of cost of acquisition and incremental lead generation

May 2006 – Feb 2010 · 3 yrs 9 mos

• Offered one-stop banking solutions to the companies from Pharmaceuticals, IT and Manufacturing sectors and managed entire At Par Liability business for ECG, Mumbai
• Targeted wallet share penetration to achieve incremental return per account from existing client portfolio
• Core part of the team involved in initiating the new Media & Entertainment Division for the bank under ECG in Jan 2008
• Assured effective credit administration and monitoring to ensure healthy accounts in the portfolio
• Key Clients in ECG were Deloitte, Grindwell Norton, FDC LTD, RPG Cables, Apar Industries, Caprihans India, Kewal Kiran Clothing Ltd, Garware Offshore, Standard Industries, NSDL and NSE IT etc
• Key Clientele in Media Segment were Prana Studios, Madison Communications, Rediffusion DYR, Viacom18 Media Private Ltd, Corcoise Films, Sagar Arts, Balaji Telefilms, Walt Disney, Alia Group, Vinod Chopra Films Private Ltd, Illuminati Films, NDTV Imagine, Prithvi Theatres, Shemaroo Entertainment, UFO Moviez Private Ltd. and Studios 18 etc