Ankur Jhaveri

CEO

Mumbai, Maharashtra, India12 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Revamped marketing function at IDfy, achieving 36% share of voice.
Founded wealthtech platform, reaching 45,000 audience.
Built enterprise B2B vertical, driving ₹10 crore throughput.

Stackforce AI infers this person is a Fintech and SaaS marketing leader with extensive experience in growth and brand strategy.

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Skills

Core Skills

Brand MarketingGrowth MarketingGo-to-market StrategyProduct MarketingBusiness StrategyProduct ManagementStrategic PartnershipsP&l Analysis

Other Skills

Content MarketingFinTechMarketing StrategyLeadershipMarketing Budget ManagementStrategic AlliancesDigital MarketingSalesPre-Sales ConsultingDemand GenerationGrowth StrategiesGrowth HackingBusiness Growth StrategiesMicrosoft PowerPointCustomer Relationship Management (CRM)

About

I've been on both sides of the table — built a consumer wealthtech as a founder, and run marketing at companies where the brief was "make people know we exist." Survived both, although one left more scars than the other. At IDfy, I built share of voice from 0 to 36% in a year. Campaigns that made people actually remember the brand, not just see it. At PayNearby, I built the enterprise vertical from scratch — new B2B business, no playbook, ₹10 crore in throughput within three months of launch. 12 years in BFSI and fintech. Most of that at the intersection of brand, content, and growth. For the past year, I've been deep in AI — building with it, writing about it, and putting it to work in real marketing workflows. I run Lazy AI, a newsletter with 8,000+ subscribers that breaks down AI for non-technical readers. Yes, I use AI to write a newsletter about AI. I've made my peace with it. Currently looking for my next role. If you're building something in fintech, SaaS, or a regulated category and need someone who can own marketing end-to-end, I'd love to talk.

Experience

Alt investor

Chief Business Officer

Jul 2025 – Present · 9 mos

Brand MarketingGrowth MarketingContent MarketingFinTechStrategic PartnershipsMarketing Strategy

Idfy

Associate Vice President

Apr 2023 – Jul 2025 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

Revamped the entire marketing function at a 700-person B2B SaaS company in identity intelligence (KYC, onboarding, fraud).
Led 12-member team across product marketing, brand, content, demand gen, PR, and digital
Took share of voice from 0% to 36% in the identity verification category
Drove 130% pipeline growth
Managed ₹4cr annual budget and external agencies (PR, brand, content)
Established IDfy's thought leadership positioning in a crowded category

Go-to-Market StrategyProduct MarketingLeadershipMarketing Budget ManagementStrategic PartnershipsContent Marketing

Various schools & universities

Visiting Professor

Oct 2021 – Present · 4 yrs 6 mos

Jackfruit

Founder & CEO

Jul 2021 – Feb 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India

Founded a consumer wealthtech platform focused on simplifying investing for first-time retail investors in India.
Reached a 45,000 audience
Built a 10,000-subscriber newsletter audience organically
Ran the full stack: product, marketing, partnerships, fundraising conversations
Built everything with a small team and no VC-funded paid acquisition. Learned more about distribution, PMF, and content-led growth at my bootstrapped startup than anywhere else. Also where I fell in love with marketing.

Brand MarketingStrategic AlliancesContent MarketingBusiness StrategyDigital Marketing

Tapits technologies pvt. ltd.

Head - Neo Banking

Feb 2020 – May 2021 · 1 yr 3 mos · Mumbai Metropolitan Region

Did the entire zero to one for a neo-banking platform that helps Indians access banking and financial services seamlessly.

Strategic AlliancesProduct ManagementGo-to-Market StrategyFinTech

Nearby technologies private limited

2 roles

Senior Business Development Manager

Promoted

Oct 2018 – Dec 2019 · 1 yr 2 mos · India

Built the enterprise B2B vertical from scratch within a fintech distribution network. Signed and operationalized large enterprise partnerships and drove ₹10cr in monthly throughput within 3 months of launching the vertical. Worked directly with C-suite counterparts at enterprise clients including FMCG and financial services companies.

Strategic AlliancesProduct ManagementGo-to-Market Strategy

Business Development Manager

Feb 2017 – Sep 2018 · 1 yr 7 mos · India

Industry tie-ups and alliances with partners.
Enterprise sales for new products in the BFSI domain.

Strategic AlliancesProduct ManagementStrategic PartnershipsGo-to-Market Strategy

Axis bank

Product Manager

Jun 2016 – Dec 2016 · 6 mos · Mumbai, Maharashtra, India

Creating the P&L and Projections for new projects to validate the opportunity
Coordinating with various stakeholders for implementation of new projects
Implementing and managing process-related changes across the organization
Managing the entire end-to-end cycle for new project tenders

Sales

Girgit

Founder

Jun 2015 – Jun 2017 · 2 yrs

Girgit, my first gig at starting up, made innovative removable, reusable fabric skins for t-shirts.
Back in 2014-15 when the startup ecosystem was not as ripe in India, two of us, while pursuing our post graduation, got together to change the way people dress.
While we were profitable, we shut down the venture in 2 years because it wasn't scalable.

Sales

Snapdeal

Sales Intern

May 2015 – Jun 2015 · 1 mo · Mumbai Metropolitan Region

Onboarding merchants for the e-commerce platform of Snapdeal.

Product ManagementP&L AnalysisPre-Sales Consulting

Alpha plus technologies pvt. ltd.

Business Development Executive

Jul 2011 – Apr 2013 · 1 yr 9 mos · Mumbai Metropolitan Region

Handling the complete IT sales cycle including cold-calls, presenting products and services to the top-level management at financial institutions, proposal creation, negotiation and finally closing the deal.
Networking at industry functions such as conferences to generate leads and provide feedback and information on market and creative trends.
Managing multiple client accounts across the country and ensuring their smooth renewal for software subscription.

Sales