Jan 2026 – Present · 2 mos

Mar 2025 – Jan 2026 · 10 mos

Apr 2023 – Mar 2025 · 1 yr 11 mos

• Head the HUL eCommerce and Prestige Retail business for Hindustan Unilever - responsible for growth, market share & profitability of the channel. Lead a cross functional team of 150+ people.
• HUL is one of the biggest FMCG partners across Marketplaces, Qcommerce, Beauty.com, Beauty Retail and e-Grocery. The role gave me an opportunity to understand in detail the digital eco-system, appreciate the nuances of full-funnel marketing, and portfolio optimization across different categories X platforms.
• The role also carried a mandate to reimagine the internal processes and tech backbone of HUL, for example a predictive Online Availability system, content quality scorecarding, integrating marketing seamlessly and auto-promo optimizations behind the big bets.

Jan 2022 – Mar 2023 · 1 yr 2 mos

• Responsible for Long Term Strategy, Innovations, Communications and Brand Equity for the 250 Million Euro+ Home and Hygiene Category (Vim, Domex, CIF, Nature Protect) of Unilever in South Asia(India, Bangladesh, Srilanka, Pakistan) to deliver market beating results
• Work with and lead a team of marketers, agency partners and cross functional teams

Apr 2020 – Dec 2021 · 1 yr 8 mos

• Brand custodian of Vim and Responsible for Proposition, Product, communication and long term strategy for our Dishwash Category and Brand Vim for India, Bangladesh, Srilanka and Pakistan

May 2017 – Apr 2020 · 2 yrs 11 mos

• Full P&L responsibility for Rin and Sunlight, two of the oldest detergent brands in laundry. Rin is the second strongest equity brand in the country, and Sunlight is the highest equity brand in the states it operates in.
• Delivering three strong years of high single digit segment beating growths from a declining trajectory, highly successful activations on water conservation on Rin, complete and successful new mix relaunch of Sunlight as a purposeful brand, and the launch of Magic One Rinse Water saver were the highlights of the stint.
• Recognitions :
• Won the HUL Chairman Compass Award for Jal Samruddh Maharashtra Water Activation in 2018, and for the best performing category(Laundry) in 2019
• Won a Bronze Effie in 2018 and finalist in 2017 for the Jal Samruddh Maharashtra Water Saving Activation with the agency partners
• Won a Silver Emvie in 2019 and Bronze Emvie in 2018 for the Water Saving Activation in Maharashtra with the media and agency partners

May 2015 – Apr 2017 · 1 yr 11 mos

• Responsible for All India Sales and Market Share Delivery of the Homecare (Laundry and Household Care) business. Includes brands like Surf, Rin, Wheel and Vim. Three consecutive years of Market Share gain and the distribution build up of Surf Easy Wash in record time were highlights of the stint.
• Full accountability for the Trade budgets of the category and Responsible for the design and delivery of the Sales strategy for the Home Care business through distribution, trade & in-store activation plans working closely with Brand Managers, Sales Teams, Finance, Supply Chain & Demand Planning partners
• Recognized with a Global Unilever Compass Award and a HUL Chairman Compass Award for a Trade Spends optimization and guidance framework which was implemented across HUL. Delivered 100 bps of bottom-line for the category through this project alone, without any loss in sales

May 2013 – May 2015 · 2 yrs

• Lead a team of Key Account Executives, Distributors and Salesmen for Sales in Hyderabad and Warangal for Personal Products (PP)
• Full accountability for availability and POS visibility of HUL products in stores, customer infrastructure and satisfaction, growth and execution, controls/financial hygiene and trade marketing support
• Dramatic turnaround of an underperforming team which had delivered only 2 of the previous 10 quarters at the time of taking over to one which delivered 6 of the 8 quarters I had been in full charge

May 2012 – May 2013 · 1 yr

• Underwent training in the UFLP(erstwhile BLT) leadership program of HUL
• Had exposure in Sales in Kerala and Andhra Pradesh for a period of 5 months
• Worked with the Rin Brand and instrumental in formulating the digital strategy for Rin globally and involved in a marketing campaign connected with a relaunch
• Worked with Global Laundry Team in Singapore and created a roadmap of opportunities for future variant launches in laundry

Apr 2011 – May 2011 · 1 mo · Manila, Philippines

• Worked on the Strategy Refresh of the Deodorants Category(Axe, Dove and Rexona) for the Asia, Africa, Middle East, Russia and Turkey markets.
• Recommended for a PPI, which resulted in a Pre-placement offer.