Oct 2022 – May 2024 · 1 yr 7 mos · Kuwait · Hybrid

• Defining the future of Hyperlocal deliveries.
• Moved the top lines in terms of users and revenue 3X.
• Services Buy Anything and Pick Up Anything services across Kuwait, making shopping and delivery seamless.
• Setting Strategy: Defined product and growth strategies using data-driven insights and market analysis.
• Driving Results: Focused on creating solutions that cater to both customer needs and business goals.
• Product Lifecycle Oversight: Managed the full product development cycle from ideation through launch, iteration, and optimization.
• Growth Strategies: Executed strategies for user acquisition, engagement, and revenue growth.
• Cross-Functional Collaboration: Worked with engineering, design, marketing, and analytics teams to prioritize growth initiatives.
• Market Understanding: Maintained a deep understanding of customer needs, market trends, and competitive dynamics.
• Performance Metrics: Established and monitored key metrics to measure the success of initiatives.
• Culture of Innovation: Fostered a culture of continuous improvement and innovation.
• User Advocacy: Advocated for users by integrating their feedback and research insights into product development.
• Product Updates -
• Overhauled the UI/UX to enhance product discovery and user interaction.
• Enhanced city exploration using maps to optimize user experiences.
• Reduced friction for essential tasks (Buy and Pick Up) with fewer clicks and integrated local addressing features.
• Streamlined checkout processes with a local payment system.
• Improved user engagement with proactive communication features.
• Developed use cases for product and content channels engagement, significantly impacting power users who generated 30% of revenue.
• Implemented ML and Gen AI to refine product discovery and enhance user habit loops.
• Designed connected solutions for peak hours to manage demand-supply gaps.
• Developed a slot-based MVP for scheduling experiments.

Feb 2022 – Present · 4 yrs 1 mo · Dubai, United Arab Emirates · Remote

• Seed
• WMTx
• GrowthX
• WorldCoin
• Pre IPO
• Swiggy

Jan 2022 – Oct 2022 · 9 mos · Bengaluru, Karnataka, India · Hybrid

• B2B Insure-tech and employee benefits platforms
• Problem-solving, growth initiatives, experiments, and process improvements across the funnel.
• Launching new acquisition channels- experiment, learn, iterate until the channel is ready to scale, at
• which point, the demand generation team will take over and run the operations.
• Experiments across various channels, organic, LinkedIn, Performance, and Referrals.
• Worked on user engagement stories.
• Significant contributions with the growth team to achieve the OKRs.
• Responsible for strategy, experiments, optimizations, and setting up processes.

Aug 2020 – Jan 2022 · 1 yr 5 mos · Remote

• Major KRA’s with SEO and Analytics for rtCamp and its clients.
• Involved in developing strategies and solutions for Internal and Enterprise clients with rtCamp.
• Strategize SOW for SEO and Analytics needs as per specific business goals.
• Enhance the User experience, CRO using analysis and techniques.
• Monitor performance and provide actionable recommendations.
• Contributing to the overall marketing goals, process improvement and best practices.

Dec 2011 – Aug 2020 · 8 yrs 8 mos · Remote

• Product Work
• Created 11 websites, sold 2 for premiums.
• 0-300k users in 2 years leading to 60k MAU.
• Content based sites with advertising revenue.
• Service Provider
• Website Design and Development
• Digital Marketing

Apr 2008 – Nov 2011 · 3 yrs 7 mos · Pune, Maharashtra, India

• Service Provider Agency
• Website and Mobile Apps
• Outsourcing - Offshoring
• Business Strategy
• Including business plan & sales strategy development.
• Identify New Opportunity and Closure
• Business Analysis
• Streamline processes

Mar 2008 – Oct 2008 · 7 mos

• Involved in handling North America and Canada accounts for IT consulting services.
• Involved in dealing with C-Level Execs.
• Heavy research , follow ups , Presentations ,
• Co ordinating with Research teams.
• Reporting using CRM’s.

Oct 2006 – Jan 2008 · 1 yr 3 mos · Pune

• Java Developer