Dec 2021 – Present · 4 yrs 3 mos · India

• Building an Internet Business with customer obsession at the center with 3 pillars of deep analytics, awesome technology and real value creation

Apr 2021 – Dec 2021 · 8 mos

Apr 2021 – Dec 2021 · 8 mos

Nov 2019 – Mar 2021 · 1 yr 4 mos · Mumbai Metropolitan Region

• Handling Digital Strategy and execution for Finance, Insurance and Securities business including digital marketing, product management, online engagement, acquisition journeys, business and digital alliances, innovations and fintech partnerships.
• Instrumental in already delivering multiplier growth in just 2 quarters

Jan 2019 – Dec 2019 · 11 mos · Mumbai Metropolitan Region

• Worked on Multiple Ideas including Digital Lending, FoodTech, Trust & Safety.

Feb 2015 – Jan 2019 · 3 yrs 11 mos · Mumbai Area, India

• Full focus on building the consumer internet business. Was heading all digital and growth aspects including Brand, PR & CorpComm and Digital Marketing (including all acquisition, performance, social media etc) for all Group businesses. Handled annual budget of 80 crores.
• Particularly leading digital transformation with core focus on changing the mindset, culture and approach to everything to digital. Cutting across Marketing, Sales, Service, Technology and Product.
• Also lead FinTech foray including mentorship at all leading Indian accelerators, partnership with numerous startups across Israel, UK, Singapore and planning the new FinTech business launch named Angel Bee.
• Was specifically instrumental in :
• 1. Customer acquisition transformation through digital marketing and online sales funnel implementation.
• 2. Setting Up advanced analytics and creating the implementing the first few predictive models and text analytics projects.
• 3. Launching new FinTech business for app based personal financial goal planning and investments.

May 2014 – Feb 2015 · 9 mos · Bengaluru, Karnataka, India

• Global CMO. Focus was on Digital Marketing both for performance and brand building including PR, Corp Comm and Brand story. The activities cut across Australia, Europe, USA and India including lead generation and performance marketing across all these geographies.
• Worked closely with the investors in planning company strategy and growth. Was part of the acquisition plan and next round of funding from Mayfield.

May 2013 – May 2014 · 1 yr · Mumbai Metropolitan Region

• Handled annual digital marketing budget of 110 crores. Was instrumental in multiplier (10X) growth of consumer traffic and engagement on the product to reach billion pageviews.
• Was deeply involved in the largest funding round from beginning till closure including multiple due diligence, growth plans, digital marketing reviews etc with Kinnevik and Warburg team. Successfully closed the $90mn round in February 2014.
• For the Brand piece, built an ROI model which was instrumental in evaluating the media plan and also estimating output metrics with 91% accuracy. This was a major highlight for the funding discussion to help in estimating growth from deployment of funds.

Jun 2012 – May 2013 · 11 mos · Mumbai Metropolitan Region

• Handled AML risk analytics assignments for one of world's largest financial services house. This was the largest engagement of the whole practice.
• Also lead practice development activities including major technology initiatives that impacted business development and new acquisition.

Apr 2004 – Mar 2009 · 4 yrs 11 mos · London, Mumbai

• As a Principal Consultant in PwC Advisory - PI I was responsible for developing business as well as delivering consulting projects in the area of Business Intelligence and Performance Management. My industry focus is Financial Services.

Mar 2009 – Jun 2012 · 3 yrs 3 mos · San Jose, Mumbai

• Development of Advanced Analytics Solutions from business case identification all the way to development and deployment. Hands-On.
• Management of Global Solution Portfolio for Deloitte Analytics
• Core Solution lead of the San Jose Analytics Solutions Group.

Jun 2000 – Jun 2002 · 2 yrs

• Design, Development, Testing, Packaging and On-Site Implementation of 3G protocal stacks

Apr 1999 – Jun 1999 · 2 mos · Noida, Uttar Pradesh, India · On-site