Varun K R

Product Marketing Manager

Bengaluru, Karnataka, India12 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

12 years of experience in B2B SaaS marketing.
Expert in product marketing and go-to-market strategies.
Proven track record of driving product growth.

Stackforce AI infers this person is a SaaS Product Marketing Specialist with extensive experience in B2B environments.

Contact

Skills

Core Skills

Product MarketingSales EnablementGo-to-market StrategyMarketing Strategy

Other Skills

Agency ManagementBusiness StrategyCampaign ManagementCollaborationCompetitive IntelligenceContent CreationContent MarketingContent WritingDemand GenerationExpansionGTM StrategiesMarketingMarketing CampaignsMarketing InitiativesMessaging

About

Product Marketing Manager with 12 years of experience in B2B SaaS. For the first half of my career, I was a generalist marketer in various roles at B2B SaaS startups. I owned all things marketing and managed teams while working closely with the Founders. This helped me build invaluable experience across all marketing functions. Wanting to grow my career as a specialist, I transitioned to Product Marketing when I joined Freshworks 5 years ago. As a PMM, I love building compelling, easy-to-understand stories around complex products. I work closely with multiple teams to deliver product growth. I've crafted the messaging for our flagship products, executed the GTM for product launches, enabled sellers, contributed to marketing efforts, and a lot more.

Experience

Freshworks

3 roles

Product Marketing Manager

Apr 2024 – Present · 1 yr 11 mos

Manage a team that handles Competitive Intelligence and Expansion (driving revenue through upsell and cross-sell sales motions) for the CX suite of products.

Competitive IntelligenceExpansionProduct MarketingSales Enablement

Product Marketing Lead

Promoted

Oct 2021 – Apr 2024 · 2 yrs 6 mos

Full-stack Product Marketing Manager (PMM) for our suite of customer service products that generate $300M+ in annual revenue. Launched and scaled several products under the Freshdesk umbrella, including Freddy AI (customer service automation software), Freshchat (AI-powered chatbot for customer service), and Freshdesk Support Desk (helpdesk software for ticketing).
Worked on messaging and positioning, product launches, GTM strategies, competitive intelligence, sales enablement and training, marketing campaigns, product adoption, and more.

MessagingPositioningProduct LaunchGTM StrategiesCompetitive IntelligenceSales Enablement+4

Product Marketing Specialist

Jan 2020 – Sep 2021 · 1 yr 8 mos

Answeriq (acquired by freshworks)

Marketing Manager

Apr 2019 – Jan 2020 · 9 mos

AnsweriQ had a suite of AI-powered customer service automation products that integrated with support software such as Freshdesk, Zendesk, Salesforce, etc. As a one-man marketing team, I led all marketing initiatives while collaborating with a lean, experienced team distributed between Seattle and Bangalore. Managed multiple agencies, set up the Product Marketing groundwork, and worked with the Sales team to drive revenue leading up to our acquisition by Freshworks.

Marketing InitiativesCollaborationAgency ManagementProduct Marketing

Vyre.co

Marketing Advisor

Jul 2018 – Mar 2019 · 8 mos

Vyre is an early stage SaaS startup. I work with the Founders to guide them on the overall Marketing strategy and to hire and train new members on the team.

Marketing StrategyTeam TrainingCollaboration

Hackerearth

2 roles

Senior Marketing Manager

Promoted

Jan 2018 – Apr 2018 · 3 mos

At HackerEarth, I led a team of 5 members that was responsible for product marketing, content marketing, and organic demand generation.
Worked on the brand's transition to an enterprise and B2B-focused positioning across all marketing channels. Set up a high-functioning B2B marketing engine while working with a great team. It ensured high quality leads and strong sales conversions that allowed us to touch $5M in ARR.

Product MarketingContent MarketingDemand Generation

Marketing Manager

Apr 2016 – Dec 2017 · 1 yr 8 mos

Zepo.in

3 roles

Marketing Head

Sep 2015 – Mar 2016 · 6 mos

Core team member at this ecommerce platform for SMBs in India, where I headed a 5-member marketing team.
I joined as a fresh graduate out of college and jumped into the deep end of the pool. As the 2nd marketing team member at an early stage startup, no task was too small or too big. Worked on Product Marketing, Demand Gen, and everything in between. More than anything, I got an education in running a SaaS business.
Wrote tons of content, sent a lot of email campaigns, worked on SEO, conducted events, ran paid ads, led campaigns, enabled sales, managed the website, and did a whole lot more. It'll always be one of the most fulfilling experiences of my professional career.
During my time there, we witnessed a 10x increase in revenue, from $250k to $2.8M ARR.

Product MarketingDemand GenerationContent CreationSEOCampaign Management

Marketing Executive

Feb 2014 – Aug 2015 · 1 yr 6 mos

Marketing Intern

Nov 2013 – Jan 2014 · 2 mos

The buyer's guide, manipal

Founder

Jul 2011 – Aug 2012 · 1 yr 1 mo

Founder of the student start-up ‘The Buyer’s Guide’. It was a 'visual Yellow pages' styled magazine for the university town of Manipal. Distributed 2000 copies every two months for a year. It helped me learn the basics of starting a business. I spoke to thousands of business owners to seek sponsorship for each edition. This experience taught me the invaluable lesson of how to sell a product.