Jan 2023 – Jul 2023 · 6 mos

• Was a part of almost the entire journey of FrontRow, from very initial days till the end (witnessing major pivots and a roller coaster journey)
• Responsible to build a sustainable growth engine and experiment experiential virality to fuel product-led growth
• Identified touchpoints across user journey to leverage peer-to-peer network and enhance user experience
• Formulated product strategies for invitational referrals, inviting users' peers to experience the product • Developed and implemented a peer experience that facilitated skill exposure and fostered desired emotions
• Created free trial versions of the product for different personas, strategised ways to facilitate pilots • Successfully designed 2 Minimum Viable Products (MVPs) and established Standard Operating Procedures Impact
• Achieved a desired factor of 3.3 invitees per user and 100% user participation thus building top of the funnel
• Converted 50% of the qualified leads to free trial classes; successfully transitioning 40% to paid users

Jul 2021 – Dec 2022 · 1 yr 5 mos

• User Engagement and Retention
• Responsible to drive engagement and renewals through implementation of community building aspects in the product
• Spearheaded a team of 3 community managers to build a community of 3000+ users, designed and implemented
• additional learning and peer bonding sessions increasing renewal percentage by 25 pps
• Increased monthly retention by 23pps through introduction and implementation of curriculum led fun activities
• Created competition structures to enable user validation; collaborated with learning team for product integration
• Product Experience and Operations
• Scaled live classes from 50 to 3000+ users within a span of 6 months, leading a team of 5 associates and 15 interns
• Conducted product and customer analysis, giving insights to business teams and suggesting improvements in product
• Identified key problems in the learning experience and project manage initiatives to create better product offering
• Introduced class notes, reiterated course structure, established a system for instructor feedback, adherence and quality

Feb 2021 – Jun 2021 · 4 mos

• Developed and executed diverse live session strategies, leading to a 2.5x month on month increase in attendees
• Conducted user research with 100+ user calls; analysed their journeys to identify user personas and behaviour
• Redesigned UI of the Music section to improve feature discoverability, user retention, and overall app experience Distinction | Received a Pre-Placement Offer; awarded for diligence and delivering on objectives and key result areas

Jun 2020 – Aug 2020 · 2 mos · Delhi, India

Aug 2019 – Jun 2020 · 10 mos · Delhi, India

• Leading a team of 10 juniors; launched Project Udaan, which was aimed at setting up libraries for underprivileged kids
• Worked on the proposals for installation of air purifiers in college campus and college road reconstruction projects
• Involved in conducting Business Conclave 2020, with 40+ speakers, 40,000 attendees and a total budget of ₹ 64.7 Lakhs