Akshay Khetrapal

Head of Growth

India10 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in product-led growth strategies.
Proven track record in customer advocacy and marketing.
Skilled in building effective go-to-market strategies.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on product-led growth and customer advocacy.

Contact

Skills

Core Skills

PlgLifecycle MarketingProduct PositioningCustomer AdvocacyCustomer Marketing

Other Skills

Agile MethodologiesBusiness ExpansionCross-team CollaborationCustomer Relationship Management (CRM)Digital MarketingJavaScriptLeadershipMVC ArchitectureMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft WordMySQLNarrative DesignPHP

About

Customer-focused SaaS marketer and plumber for companies with exceptional products and raving fans. I can help you: - Take a product to a market that doesn't exist yet - Make PLG and Lifecycle Marketing a part of your business and culture - Crack a go-to-market problem that JUST WON'T GIVE! - Deliver predictable outcomes and delight your customers on the way there - Build a business and a brand that your customers tell their spouse about over dinner I thrive in async, fully-remote environments working with teams spread all around the world. Key focus areas: PLG, strategic narrative, product positioning, customer advocacy, lifecycle, events

Experience

Remote

Growth & PLG

Aug 2023 – Present · 2 yrs 7 mos · Remote

Building a product-led growth program at Remote.

PLGLifecycle MarketingCross-team CollaborationBusiness ExpansionCustomer Relationship Management (CRM)

Cascade

Director of Product and Lifecycle Marketing

Jan 2022 – Aug 2023 · 1 yr 7 mos

Set up self-serve PLG motion and lifecycle program
Added $2Mn+ to sales pipeline every quarter via lifecycle nurturing
Led GTM for new platform launch with a top-down shift in strategic narrative
Delivered a 5x growth in product signups with healthy activation
Responsible for product launches, customer onboarding, GTM enablement, and customer advocacy

Lifecycle MarketingPLGNarrative DesignProduct PositioningCustomer Marketing

Chargebee

Customer Marketing Lead

Feb 2021 – Nov 2021 · 9 mos

Connected the dots between customer love and growth.
Grew active advocates and sales references from 20 to 200 in the first 6 months.
Worked with the CS and Product functions to run upsell and cross-sell programs
Implemented "Influitive" to programmatically manage customer advocacy across 20k+ customers

Customer MarketingCustomer AdvocacyPLGCross-team CollaborationMarketing Strategy

Infeedo

2 roles

Founding Team

Promoted

Jan 2017 – Jan 2021 · 4 yrs · Gurgaon, India

Second innings at inFeedo: Dived deep into growing a SaaS business – achieving and scaling PMF.
Led a team of marketers, delivered predictable growth from $0 in revenue to crossing $2.5Mn, keeping the sales team happy and fed full of pipeline.
Also handled special initiatives and investor relations. Rode the fundraising rollercoaster with the CEO.

Software Developer

Jan 2015 – Jan 2016 · 1 yr · Gurgaon, India

Become (formerly frozen iris)

Partner

Jan 2017 – Jan 2019 · 2 yrs · New Delhi Area, India

Ran a digital and strategic design studio with a super talented design & creative thinker. We were based out of New Delhi and Chennai. Delivered some exciting projects for startups in India/UAE and popular brands in Telecom, Airline, and Banking industries.

Gleac - experts as a service platform + community

Product Manager

Jan 2017 – Jan 2018 · 1 yr

B2b saas

Product and Marketing Consultant

Jan 2016 – Jan 2019 · 3 yrs

Spent 3 years as a corporate nomad.
Worked with founders (mostly in SaaS) on their product and marketing problems. Led product for an Edtech startup, solved monetization for an AI company, and built a marketing vertical for a design strategy studio. Learned about hiring, building teams, goal-setting, and dealing with situations when shit hits the fan.