Oct 2024 – Oct 2025 · 1 yr · Bengaluru, Karnataka, India

• Responsible for driving transaction volume and value growth for Amazon Now, Amazon's quick commerce offering, in India.

Dec 2022 – Oct 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Responsible for sales strategy and go to market for all media ad products (Prime Video Ads, miniTV Ads, FireTV, Alexa, DSP 3P Video) and Amazon Marketing Cloud in India
• Responsible for developing the partner-led sales business to drive advertiser coverage for all media ad products in India

Jun 2021 – Dec 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Responsible for driving transaction volume and value growth for Insurance, Wealth, Travel & Entertainment categories in India.

Feb 2021 – Present · 5 yrs 1 mo

Aug 2019 – Jun 2021 · 1 yr 10 mos · Bengaluru Area, India

• Responsible for driving transaction volume and value growth for all consumer businesses. Focus areas included growth strategy, performance marketing, user lifecycle management, retention and conversion optimization.
• Crafted and implemented a growth strategy to improve payback period by 6x, which led to the pivot to grocery business, the launch of Dunzo Daily and laid the foundations for growing to 2 Mn weekly orders.

Dec 2017 – Jul 2019 · 1 yr 7 mos · Gurgaon, India

• Led a team of 10 marketers, 5 product managers and 20 engineers to drive revenue growth for all consumer businesses. Focus areas included performance marketing, conversion optimization, search engine optimization and user lifecycle management.
• Highlights:
• Doubled monthly active transacting users in Dec ‘18 over Dec ‘17
• Started the user growth team; improved web & app conversion rate by 4x & 2x in 10 months
• Doubled organic web users in Jul ‘18 over Dec ‘17
• Grew paid new transacting users at a CMGR of 12% over 20 months, while reducing cost of acquisition by 40%

Jul 2015 – Dec 2017 · 2 yrs 5 mos · Gurgaon, India

• Led a full-stack, internal marketing agency of 10 for brand strategy, communications & campaign management and was part of a cross-functional team driving user growth globally.
• Highlights:
• Achieved 25% Online Ordering penetration amongst Zomato app users in Oct '17 via product optimization & user lifecycle management
• Started performance advertising for Online Ordering user acquisition in Feb ‘17; scaled to 50k new orderers in Oct ‘17 at a CAC of $4
• Improved order frequency by 1.5x in Oct '17 over Jan '16 via a personalized restaurant recommendation push notification engine
• Increased organic app downloads globally by 3.5x in Oct '17 over Jan '17 by converting mobile web visitors
• Closed corporate sales and managed marketing partnerships worth $1.5 Mn with brands like Paytm, ICICI Bank, Axis Bank, Coke and Bira

Jan 2015 – Jun 2015 · 5 mos · Mumbai Area, India

• Developed media strategy for Unilever brands in India. Helped start the strategic planning function and create the annual media planning template in 2015.

Mar 2011 – Dec 2014 · 3 yrs 9 mos · Mumbai Area, India

• Conceptualized and executed 30+ campaigns for Unilever brands like Lux, Surf Excel, Vaseline, Vim, Axe and Kissan in ~4 years at Mindshare; won 20+ international and national media and creative awards.
• Identified as one of the ‘Top 30 under 30’ in the Indian media and advertising industry by IMPACT magazine, Exchange4media in 2013.

Apr 2010 – Mar 2011 · 11 mos · New Delhi Area, India

Apr 2009 – May 2009 · 1 mo · New Delhi Area, India

Jun 2006 – Jun 2008 · 2 yrs · Pune Area, India

Dec 2005 – Apr 2006 · 4 mos