Nov 2021 – May 2022 · 6 mos

• Led the Growth Marketing team of 10+ overseeing User Acquisition, Activation & Retention for consumer app

Jan 2021 – Nov 2021 · 10 mos

• Lead planning and execution of brand campaigns to increase TOM awareness and grow app installs

Nov 2020 – Jan 2021 · 2 mos

• Spearheaded Growth for Farmiso - Meeho's New Business Unit in F&V, FMCG Social Commerce Category
• Managed field sales team by conducting daily standups and onboarded over 100+ Resellers for pilot in Kolar
• Led team of five to conduct market research and define go to market value proposition for Tier 2+ markets

Jul 2019 – Oct 2020 · 1 yr 3 mos · Greater Bengaluru Area

• Managed P&L and Growth initiatives for Private Cloud Kitchen Brands – homely and The Bowl Company
• Accelerated user acquisition by 25% by launching and promoting homely Breakfast on app & social media
• Analyzed path to profitability for 100+outlets; Recommended strategic changes to leadership to reduce burn
• Spearheaded ‘Meal Completion’ workstream to improve revenue contribution of beverage & dessert categories

Mar 2019 – Jul 2019 · 4 mos

• Led the product marketing initiatives, revenue management and BI for APAC brands
• Collaborated with the product team to define the quarterly product road map and GTM plan for new launches
• Created pricing authority matrix to streamline discounting process across brands and improve gross margins

Jul 2018 – Feb 2019 · 7 mos

• Promoted to Senior Manager within 15 months due to strong performance and organizational impact
• Overhauled sales strategy and achieved 13% YoY growth during Black Friday sale in Nov’ 2018
• Analyzed user churn behavior and revamped pricing strategy which resulted in 10% increase in renewals

Jan 2017 – Jun 2018 · 1 yr 5 mos

• Manage the brand marketing operations and P&L for HostGator India
• Developed GTM strategy for new product launches (VPS, Cloud) and improved sales contribution by 30%
• Awarded ‘Grace Hopper Award’ for formulating the PRD of a new cashback program to boost LTV

Jul 2016 – Dec 2016 · 5 mos

• Strategic Partnerships - Managed key relationships with registry companies such as Verisign, Donuts etc.
• Conducted market research to analyze the customer trends and evaluate strategic options to diversify & grow business

Jun 2012 – Jan 2015 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• Liaised with cross functional teams to solve business problems for clients through customer Oracle ERP solutions
• Awarded highest rating (Top 10%) on multiple client projects for strong performance

Jan 2011 – Jul 2011 · 6 mos

• Automated telecom network planning during mega events such as festivals by designing and implementing ‘Special Event Tracker’
• Reduced planning man-hours by developing ‘SDCCH Re-Dimensioning Tool’, a telecom network management tool