Mar 2022 – Apr 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Led P&L and revenue growth initiatives, achieved a 3X increase in revenue with a strong CM2 improvement
• Same store revenue of hubs improved 2X through enhanced catalog visibility and improved distribution efficiency
• Store penetration improved 4X by driving right assortment and selection across geographies optimizing for wastage and growth
• Led cross-functional teams to enhance customer experience on partner platforms, by driving optimization of the distribution model from direct store model to mother hub model

Sep 2021 – Mar 2022 · 6 mos

• Improved portfolio’s unit economics by 70% through monetization and burn optimization

Mar 2021 – Sep 2021 · 6 mos

• Drove Net Promoter Score (NPS) and ads percentage of GMV, through strong partner relationship management and consultative selling strategies

Jun 2019 – Mar 2021 · 1 yr 9 mos

• Led CX enhancement exercise related to packaging, quality and delay of delivery, impact of 50% improvement in MX related consumer complaints for the portfolio

Jun 2018 – May 2019 · 11 mos · Bangalore

• Drove brand engagement plan through key influencers at various engagement nodes; reached 10K+ unique customer touchpoints through all the channels in less than 90 days

Dec 2016 – Jun 2018 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Responsible for Ethical, trade and consumer strategy for Urimax Portfolio (Urimax, UrimaxD, UrimaxF,Duprost and Fincar). Focused on driving the portfolio equity with legacy users with a focussed retainer strategy, and acquiring primary level users through advocacy of legacy users.

Apr 2015 – Dec 2016 · 1 yr 8 mos · India

• Assistant Brand Manager, Trajenta
• >Work closely with the national sales team for developing channel specific sales strategy through customer engagement and influencer management
• >Work in coordination with the scientific team to identify key product selling points and prepare the brand plan and strategy for the year
• >Directly engage with focus customer groups through regional and national focus customer group meetings to collect customer insights
• >Drive sales force to execute marketing initiatives for customer engagement and increase brand share of voice in the market
• >Currently managing a Portfolio of 120 INR Crores and responsible for phasing of annual promotional budget and secondary sales forecast phasing
• Achievements & Initiatives
• >A collective achievement for Trajenta with 103% internal budget achievement and became the second most preferred brand of choice in class as per IMS June 2016
• >Initiated a new campaign targeting the elderly population, highlighting the product USPs that are more significant for the group, driving to make the brand most preferred oral therapy of choice for elderly diabetics
• >Awarded Brand of the Year for 2016 by AIOCD
• Management Trainee, Jardiance Launch Team
• >Led the segmentation and targeting exercise of the brand through retailer auditing and customer profiling exercises.
• >Engaged with focus customer groups through various focus group engagement activities and conferences to collect customer opinion and perception for the product launch
• Management Trainee, Diabetes Therapy Area
• >Designed and implemented incentive campaign for the sales force (internal customer) to drive prescriber growth and secondary sales
• >Responsible for tracking of customer prescribing behavior from information and inputs collected from the sales force on a monthly basis
• >Designed in-clinic engagement tools in digital media that could help the sales force for better engagement of doctors while making a sales call

Jul 2014 – Dec 2014 · 5 mos · Berlin Area, Germany

• >Conducting extensive keyword researches to identify online customer search behavior trends and prepare effective customer engagement models through improved search engine rankings and engaging online contents
• >Development of mobile friendly optimized pages to improve rankings mobile-web pages and attracting more inbound traffic for websites
• >Identifying social and online influencers that are relevant for specific content and engaging them to publish genuine contents that influence audience and send inbound traffic through referral link publication leading to improved rankings
• >Identifying PR platforms which have due relevance to the product and service websites to publish genuine and credible content for improved product and service awareness, and improved search engine rankings
• >Keeping track of changing web metrics of websites through use of analytic and tracking tools such as google analytics

Jul 2011 – Jun 2013 · 1 yr 11 mos · Gurgaon, India

• Portfoli- Sheet Metal parts, Tubular Parts and Exhaust System units
• >Conducted manufacturing readiness assessment of suppliers for pilot production processes of new launches
• >Audited and evaluated technical capabilities of suppliers as a part of supplier on-boarding activities
• >Coordination with design and testing team for prototype development, testing and validation
• >Part of various projects initiated for quality improvement and cost reduction exercises for existing automobile models