Sep 2021 – Oct 2022 · 1 yr 1 mo

Mar 2021 – Jul 2021 · 4 mos

Jan 2021 – Mar 2021 · 2 mos

May 2019 – Dec 2020 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Soul Sutra is an active production house in the Gujarati Film Industry. Having previously produced web-shows, ads, music videos; our first ever feature film Golkeri released in Feb 2020 broke records for the Gujarati film industry with the biggest box-office opening at +3.5 CR. What's further path-breaking is that we managed to make a total recovery within 17 days; before the lockdown was instated pan India. Proudly, the film was showcased at 2 International Film Festivals & has won 7 Awards so far. As a Marketing Lead for Soul Sutra, I took on pre-production & post-production responsibilities all the way from branding & sponsorships to marketing & distribution.

Feb 2018 – Mar 2019 · 1 yr 1 mo · Mumbai Area, India

• Unbox Social is a SaaS tool that caters to brands by providing them with powerful social media analytics & reporting. As a Growth Executive with Unbox Social my responsibilities include looking over the marketing activations for branding purposes - Google Ads, SEO, Social Media Marketing, Affiliates & Partnerships, Customer Acquisitions, Content Curation etc; along with Product & Business Development.

Aug 2016 – Feb 2017 · 6 mos · Mumbai Area, India

• TEDxGateway is the largest independently organised TED event in Asia. I lead the core speaker curation team, and closely worked with 25 Speakers to find an impactful yet crisp way of presenting their ideas. Undertaking vigorous coaching sessions for body language and speech training; these talks were then presented to a live audience of 1500+ and a collective online audience of 28 million.

Jan 2016 – Jun 2016 · 5 mos · Jaipur Area, India

• Shah Originals is a government recognised export house working with leading brands across Europe and USA. I assisted designers, who created the summer collection for Rene Derhy, Paris. I also had the opportunity to attended a B2B exhibition in Paris that helped me better understand the retail market.

Oct 2014 – Dec 2015 · 1 yr 2 mos · Mumbai Area, India

• Change360Degree was an online apparel start-up, focused on selling fast fashion and trendy casuals. I worked closely with the CEO and was of assistance while carrying out marketing & production activities. I was also a part of the team that launched a luxury brand alongside the existing one. During my tenure there, it was interesting to learn about the thought that goes behind building a successful e-commerce.