Vivekanandhan Sivasubramanian

Product Manager

Dubai, United Arab Emirates14 yrs 6 mos experience

Highly Stable

Key Highlights

Over nine years of B2B marketing experience.
Expert in product marketing and demand generation.
Proven track record in lead generation and market positioning.

Stackforce AI infers this person is a B2B marketing expert with a focus on video marketing solutions.

Contact

Skills

Core Skills

Product MarketingTeam ManagementDemand GenerationMarketing StrategyBrand ManagementCustomer AcquisitionEntrepreneurship

Other Skills

Acquisition MarketingAnalytical SkillsBusiness-to-Business (B2B)Digital MarketingGo-to-Market StrategyInbound MarketingManagement ConsultingMarket ResearchPositioning (Marketing)Problem SolvingProduct LaunchSales & MarketingSocial Media Marketing

About

With over nine years of experience in B2B marketing, I am a product marketing manager at Hippo Video, a video personalization and distribution platform that helps businesses create and share engaging videos with their prospects and customers. My core competencies include product marketing, inbound and demand generation, digital marketing, market research, and social media marketing. I am passionate about helping B2B businesses leverage video as a powerful marketing tool to engage and convert their target audiences and grow their brand awareness and revenue. At Hippo Video, I am responsible for creating and executing effective product marketing strategies, generating qualified leads and demand, and positioning Hippo Video as a leading video marketing solution in the market. I collaborate with product, sales, and marketing teams to deliver value propositions, messaging, collateral, campaigns, and content that showcase the benefits and features of Hippo Video for different segments and personas. I also conduct market research and analysis to identify customer needs, pain points, opportunities, and trends, and use data and insights to inform product development and marketing decisions. Additionally, I manage and optimize the company's social media channels, website, blog, and email marketing to drive traffic, engagement, and conversions.

Experience

Wiggli

Product Marketing Manager

Mar 2025 – Present · 1 yr

Bayt.com

Senior Product Marketing Manager

Nov 2023 – Feb 2025 · 1 yr 3 mos · Dubai, United Arab Emirates · On-site

Team ManagementProduct LaunchProblem SolvingAcquisition MarketingAnalytical SkillsCustomer Acquisition+1

Hippo video: video personalization and distribution platform

Product Marketing Manager

Oct 2019 – Oct 2023 · 4 yrs · Abu Dhabi Emirate, United Arab Emirates · On-site

Team ManagementDemand GenerationMarketing StrategyBusiness-to-Business (B2B)Positioning (Marketing)Product Launch+11

Hackerearth

Category Head - B2B Marketing

Aug 2016 – Mar 2019 · 2 yrs 7 mos · Bangalore

Team ManagementDemand GenerationMarketing StrategyBusiness-to-Business (B2B)Positioning (Marketing)Product Launch+11

Carpediem

Marketing Operations Manager

Jun 2015 – Jul 2016 · 1 yr 1 mo · Chennai Area, India

End to end brand management, marketing, strategy and organizational development.
Create marketing strategy for different customer segments, execute strategy, measure ROI and execute the strategy on weekly and monthly basis.
Manage brand building activities by driving trade partners, vendor development & management
Proactively map consumer insights through market visits by interaction with consumers, partners & sales teams.
 Study competitors & explore ways of improving existing products, services and increasing profitability.
Advertising - Create concepts and designs for BTL Collateral as per brand protocol
Co-ordinate with designers providing input for creative and ensure the design is aligned with the marketing message
Process creation and implementation to streamline and create seamless retail operations
Research, evaluate and recommend new tools and systems for implementation

Management ConsultingMarketing StrategyPositioning (Marketing)Problem SolvingMarket ResearchAnalytical Skills+2

Gj multiclave (india) pvt. ltd.

Business Development Manager

Jun 2012 – May 2015 · 2 yrs 11 mos · Chennai Area, India

Handle the service & product division of the company (Bio-Medical Waste Management Consumables).
Organize marketing events including training workshops, exhibitions and guest talks.
Improve the product sales and expand the product market.
End to end management and coordination of marketing campaigns and exhibitions.
Prepare marketing materials including flyers, posters, manuals and general information guides for practicing physicians in Tamilnadu region.
Handle a team of 3 sales executives, 4 collection executives and a sales manager.
Provide product training, sales training and bio-medical waste segregation training to the products team and healthcare establishments.
Grade Vendors and manufacturing partners on regular basis and negotiate to achieve best procurement rates.

Team ManagementMarketing StrategyMarket ResearchCustomer AcquisitionSales & MarketingBrand Management

Free runners direct marketing

Founder

Aug 2010 – Mar 2012 · 1 yr 7 mos · Manchester, United Kingdom

Started as a leaflet distribution company and gradually went on to provide complete low cost marketing service for small enterprises.
First and the only company in Manchester to provide GPS tracking solution for direct marketing.
Gained the experience of managing 6 full time and 2 part time employees.
Established a loyal client base of 34 small and medium scale enterprises.
Delivered response rate of 0.5% to 0.7% consistently.
Created content for marketing materials such as posters for window display, leaflets and online profiles.
Created successful marketing campaigns for wholesalers, manufacturers, schools and restaurants.

Team ManagementMarketing StrategyEntrepreneurshipProblem SolvingMarket ResearchCustomer Acquisition+2