Dec 2024 – Present · 1 yr 4 mos

Aug 2024 – Present · 1 yr 8 mos

• SAMMVID helps businesses grow by crafting powerful brands and cultivating confident leaders. We offer a unique blend of marketing strategy and human-centered training - supporting startups, SMEs, and enterprises through brand storytelling, digital strategy, communication consulting, and experiential workshops.
• Whether it's building a brand from the ground up or enabling teams to lead with clarity and presence, our work is rooted in one belief:
• 'When communication is conscious, growth becomes inevitable.'

May 2023 – Jul 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• As the Head of Marketing for HomeTown, I am dedicated to driving the brand's growth and positioning HomeTown as a leading provider of comprehensive home retail & interior solutions. This includes offering modular kitchens, wardrobes, full home and independent room interiors as well as curated collections of furniture and homeware. Our primary focus is on crafting holistic experiences for our customers.
• Digital marketing is at the core of our strategy, driving visibility and conversions to propel our brand forward. I oversee the entire marketing landscape, from developing and executing initiatives to enhancing our digital presence and engaging with our customer base. I lead the charge in crafting compelling branded content and advertising campaigns across various platforms, ensuring that our message resonates with our audience.
• A key focus for me is building a seamless omni-channel presence for the brand, from in-store foot traffic to driving e-commerce sales. I lead a dedicated team in executing annual marketing plans through multiple channels and spearheading the brand's online strategy, leveraging customer analytics and retention initiatives to foster repeat purchases and enhance customer contribution.
• I spearhead marketing efforts for an extensive network of 31 stores across 24 cities, ensuring consistent and impactful brand messaging, strategic alignment, and effective localization at each store, bringing the brand closer to our customers. I am committed to fostering brand loyalty and driving customer engagement through innovative marketing initiatives.
• Currently, we are in the midst of developing and launching new initiatives across digital, ATL, BTL, content, and PR channels including the development of a brand new interactive website taking our customer experience with the brand to the next level. This effort marks a significant milestone in our journey towards becoming the go-to destination for all things home retail & interior design.

Apr 2021 – May 2023 · 2 yrs 1 mo

Jul 2016 – Mar 2021 · 4 yrs 8 mos

Nov 2013 – Jul 2016 · 2 yrs 8 mos · Mumbai Area, India

Apr 2012 – Oct 2013 · 1 yr 6 mos · Mumbai Area, India

Jun 2011 – Jul 2011 · 1 mo · Bangalore

Apr 2011 – May 2011 · 1 mo · Bangalore