Nivedha Sridhar

Design Manager

Chennai, Tamil Nadu, India11 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing for a top IoT startup recognized globally.
Co-created a summit with 100+ industry leaders.
Increased lead generation by 20% through a website overhaul.

Stackforce AI infers this person is a B2B marketing leader specializing in SaaS and IoT solutions.

Contact

nivedha9@gmail.com LinkedIn

Skills

Core Skills

Product MarketingGo-to-market PlanningEvent ManagementPublic RelationsMarketing ManagementLead GenerationDemand GenerationContent MarketingWeb DevelopmentSeo

Other Skills

Analyst RelationsBrand BuildingBrand ManagementBusiness-to-Business (B2B)Channel EcosystemContent DevelopmentContent StrategyCustomer AcquisitionData AnalysisEmail MarketingField MarketingInbound Lead GenerationLeadershipManagementMarket Planning

About

B2B marketing leader with a track record in launching “firsts” and executing GTM strategies for enterprise software products in global markets. Effective in building high-performance teams, driving awareness, demand, and pipeline growth for specialized enterprise software solutions. Experienced in developing customer-focused programs that produce top-line results including strategic go-to-market programs, differentiated positioning, channel ecosystem, proven multi-channel marketing execution, and sales acceleration. Industries: Enterprise Telecom, IoT Platform, SaaS & Cloud, Smart Buildings, Real Estate Operations. Tactical specialities: product marketing, go-to-market planning, thought-leadership content, PR and analyst relations, sales partnership, revenue acceleration with demand, brand building, ABM, and category creation. • Founding Team and Employee #5 at Facilio • Helping grow the Data-driven Property Operations Platform globally • Co-creator of FutureProof, the modern RE Ops Summit • Host of REbuild, a video series, featuring top Property Operations & FM leaders

Experience

11 yrs 7 mos

Total Experience

5 yrs 9 mos

Average Tenure

8 yrs 11 mos

Current Experience

Facilio: data-driven building operations

2 roles

Director of Marketing

Promoted

Nov 2019 – Present · 6 yrs 6 mos

Facilio harnesses IoT and AI to help facilities deliver seamless experiences where people can thrive. Joined the company in 2017 as employee #5 to kickstart Facilio's marketing and growth efforts. Since then:
Over 40M sq.ft of space (350+ buildings) across the US, Brazil, Middle East, and India continue to be managed by Facilio.
Facilio has been profiled in the FM Magazine, Construction Week, CRETech, Forbes, TechCrunch, and 50+ other publications and dailies.
Facilio was named to the Top10 IoT Startups to Watch Out For by YourStory, Winner of the Startup World Cup India (by Fennox VC), Winner of Built World's Global March Madness.
We created the modern FM Summit, FUTUREPROOF, which had 100+ top CXOs and FM leaders share ideas and spur the discussion on tech in FM.
We're leading the transformation on optimising operational efficiency in real-time across building portfolios, globally.

Product MarketingGo-to-Market PlanningSales EnablementDemand GenerationBrand BuildingChannel Ecosystem

Global Marketing Manager

May 2017 – Oct 2019 · 2 yrs 5 mos

As the first marketing hire, I built key marketing functions as we grew from launch to managing over 40million sq.ft of space.
Developed, managed and aligned teams internally for the global launch and GTM of Facilio in 2017.
Strategised and created the critical value proposition matrix, buyer journey, messaging and positioning; and owned customer acquisition across channels.
Led the lead-gen and funnel programs including content development and marketing, PR and communication, analyst relations, creatives and brand, sales enablement, product marketing, outreach, field and events marketing.

Marketing ManagementLead GenerationContent DevelopmentSales EnablementBrand Management

Zoho corporation

2 roles

Growth and Product Marketer

Promoted

Jul 2015 – Apr 2017 · 1 yr 9 mos

Managed global marketing efforts including positioning, demand-gen, PR, social media, and content for a brand with 100+ enterprise customers including Cox Communications, AT&T, Oracle, Vodafone, Alcatel Lucent, Huawei among others.
Spearheaded the website rebuild project within 8 weeks, that translated to an increase in global lead base by 20% at the end of 6 months.
Invited to attend international conferences and partnership visits to drive product adoption, customer engagement, and lead generation.
Directing and working closely with the design team to convert concepts and content to visually appealing digital/print media and maintaining unified brand/theme across all outbound collateral.

Demand GenerationContent MarketingPositioningPublic RelationsSocial Media

Content Marketer

Jul 2014 – Jun 2015 · 11 mos

Lead gen via content marketing such as blogs, newsletters, social media campaigns, case studies, white paper, product briefs, brand brochure, ghost-written articles, webinars and more.
Blogs I've authored at WebNMS, the IoT division of Zoho, http://blogs.webnms.com/iot/author/nivedhasridhar/
Managing search marketing (SEO/SEM) and creating media concepts for text and display ads in Google search network and identified external third-party sites.
Working alongside product, engineering and sales teams to produce high-quality sales and partner enablement collateral. The engagement and content creation continues through the sales cycle until the fulfillment of RFIs/RFQs and product proposals.

Content MarketingSEOSocial Media CampaignsSales Enablement

Shriram epc limted

Intern

May 2012 – Jun 2012 · 1 mo · Greater Chennai Area

Shriram EPC is the engineering division of Shriram Group that offers chemical industry & plant management services such as design, EPC and project management. My internship here during under-graduation involved analysis of then running process implementation technologies and creation of weekly comparison reports.