Anurag Kumar

Business Development Executive

Faridabad, Haryana, India8 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in driving strategic growth through innovative marketing.
  • Proven success in executing high-impact events across regions.
  • Passionate about making education accessible to all.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on demand generation and event strategy.

Contact

Skills

Core Skills

Field MarketingDemand GenerationEvent MarketingSalesBusiness Development

Other Skills

Account ManagementAmazon Web Services (AWS)AndroidArtificial IntelligenceBoothsBrandingCRM ManagementCRM OperationsCampaign ExecutionCloud ApplicationsCloud ComputingCommunicationConferencesContent MarketingContract Negotiation

About

As the Field Marketing Manager for the APAC region at Coursera, I focus on driving strategic growth and engagement through innovative marketing strategies. My expertise includes Go-to-Market planning, events, demand generation, product marketing, and enablement. I've successfully developed and executed integrated campaigns across diverse regions, including India, the US, and EMEA. Passionate about making education accessible to all, I thrive on creating impactful marketing solutions that resonate with varied audiences. Outside of work, I enjoy biking, exploring mountain landscapes, and spending time with my two beloved pets—a cat and a dog. I’m always open to connecting with professionals to explore new opportunities for collaboration and growth.

Experience

8 yrs 7 mos
Total Experience
1 yr 11 mos
Average Tenure
10 mos
Current Experience

Coursera

Field Marketing Manager APAC

Jul 2025Present · 10 mos · Gurugram, Haryana, India · Remote

Field MarketingGo-to-Market planningDemand GenerationProduct Marketing

Whatfix

Field Marketing Manager

Jun 2021Feb 2025 · 3 yrs 8 mos · Gurugram, Haryana, India · On-site

  • As a dynamic event strategist and leader, I specialize in executing high-impact, session-led events —ranging from Tradeshows, Conference, panel discussions and fireside chats to roundtables and virtual forums—across India, US, and EMEA regions. My focus is on driving deep engagement and creating memorable experiences that resonate with diverse audiences.
  • I’ve successfully spearheaded new product launch campaigns, overseeing the entire event lifecycle—from strategy development and planning to flawless execution—resulting in seamless product motion and market impact. Additionally, I’ve driven demand generation efforts that consistently deliver high-quality leads and sales opportunities, optimizing event-related outcomes through effective BDR management.
  • I’m also passionate about building strong, influential networks, fostering key relationships with industry influencers to boost participation and drive engagement across webinars, roundtables, and other high-visibility events.
Event StrategyCampaign ExecutionDemand GenerationEngagementEvent Marketing

Innovaccer

2 roles

Senior Marketing Associate

Promoted

Nov 2019May 2021 · 1 yr 6 mos

  • As a key contributor to the Dinner Avenue initiative, I worked closely with the Associate Manager, Manager, and Director to drive high-impact, region-specific events for the US healthcare sector. My role involved managing the end-to-end process of generating qualified leads and opportunities through a combination of Regional Dinners and Virtual Roundtables with executives.
  • I played a pivotal role in executing strategic email campaigns and leveraging self-developed marketing tools and automation systems to drive visibility and engagement. Within just 10 months, my efforts contributed to a $4.6 million pipeline, demonstrating a significant impact on business growth.
  • Key responsibilities included designing and executing the Dinner model across the US, strategically targeting key audiences, generating interest, and ensuring effective deal progression. In response to the challenges posed by COVID-19, I successfully revamped the model, transitioning to Virtual Roundtable Discussions without compromising the quality or engagement of our events.
  • In collaboration with the sales team, I was responsible for planning, executing, and driving qualified leads and opportunities through these tailored events, ultimately contributing to measurable business success.
Lead GenerationEmail CampaignsEvent ManagementDemand GenerationEvent Marketing

Inside Sales Account Manager

Sep 2018Oct 2019 · 1 yr 1 mo

  • As a strategic partner to the Regional Director of Field Sales for the US – Midwest, I focus on developing new business opportunities and driving pipeline growth. My responsibilities include sourcing and nurturing sales leads through a mix of inbound follow-ups, conference networking, webinars, cold calling, and email outreach.
  • I collaborate closely with prospective customers, leading virtual meetings to understand their needs, delivering product demos, and building lasting relationships that convert into valuable business opportunities. By aligning customer requirements with Innovaccer's product portfolio, I ensure that prospects receive tailored solutions that drive mutual success.
  • I proactively research accounts, identify key decision-makers, and uncover growth potential within organizations to generate interest and set the stage for impactful sales conversations. Working alongside sales stakeholders and cross-functional teams, I contribute to pipeline development and support the front-end team in closing deals and accelerating revenue growth.
Sales DevelopmentLead NurturingCustomer EngagementSales

G-cube solutions

Sr Executive Business Development

Mar 2018Aug 2018 · 5 mos · Noida Area, India

  • I managed CRM operations on Microsoft and leveraged a variety of tools, including Zoominfo, Luca, Streak, Data Miner, Snovio.io, and Skrapp, for effective database extraction and lead management. My role involves engaging with SMBs, large enterprises, and Fortune 500 companies to drive sales and business development.
  • I routed qualified opportunities to the appropriate teams for further engagement and deal closure, ensuring a smooth handoff and maximizing conversion rates. Additionally, I ran targeted strategic email campaigns focused on G-Cube’s learning and development solutions, which include custom content development services and our Learning Management System, Wisdom V7.
  • My target geographies included the Middle East (GCC, Saudi Arabia, Riyadh, Oman, Dubai, Qatar, Bahrain, Kuwait), as well as the USA, UK, and emerging markets in Asia (Malaysia, Thailand, Singapore, Philippines and India).
CRM OperationsLead ManagementEmail CampaignsBusiness Development

Tringapps, inc

Inside digital sales and marketing

Jan 2017Feb 2018 · 1 yr 1 mo · Union City, CA

  • Tringapps, Inc. specializes in design and development of enterprise grade software across verticals; the team has been at the forefront of "mobile first" software development and has been featured numerous times in App and Play Stores (iOS and Android).
  • I specialized in lead generation across multiple channels, including cold calling, email outreach, and LinkedIn, to drive business growth and identify new opportunities. I also led a 3-member Inside Sales team, providing guidance and support to optimize team performance and results.
  • Experienced in managing CRM platforms like HubSpot, I leverage tools such as Zoominfo for effective database extraction and lead management. Additionally, I ran strategic marketing campaigns focused on cutting-edge technologies, including mobile, cloud, web, and AI, to engage prospects and generate high-quality leads.
Lead GenerationCRM ManagementMarketing CampaignsSales

Education

Manav Rachna Educational Institutions

Bachelor of Technology (BTech) — Computer Science

Jan 2013Jan 2017

Oxford Senior Secondary School - New Delhi

Jan 2000Jan 2013

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