Nov 2021 – Mar 2022 · 4 mos · Mumbai, Maharashtra, India

Feb 2021 – Oct 2021 · 8 mos · Mumbai, Maharashtra, India

Feb 2014 – Jan 2021 · 6 yrs 11 mos · Mumbai Metropolitan Region

• Heading Consumer Marketing for BookMyShow, delivering annual sales revenue of 500Cr+
• Leading a large team of 60+ members, across Brand, Movies & Live Entertainment category marketing, Digital marketing, CRM, PR, Social & Creative
• Formulating annual marketing plan & budget, to deliver AOP & business goals - across all movies & live
• Developing & managing the activity calendar through the year – to achieve various campaign goals such as user acquisition & retention, traffic acquisition, app downloads, brand salience, sales promotion or improving conversions
• Plan & strategise large scale ATL campaigns, and align all stakeholders & marketing functions to achieve the given Campaign objective – including Internal (Brand Communication, PR, Digital & Offline Media, CRM, Analytics, Brand Alliances) & External (agency partners)
• Managing sales & price promotion tactical campaigns, to ensure steady market share
• Own the responsibility for Brand Equity Metrics & TOM scores – Conduct & monitor periodic Brand Tracks, to ensure funnel metrics & Equity scores are maintained at a desired level
• Formulating the Market Segmentation Strategy & further devise market specific plans – to tackle objectives identified at a market level amongst Awareness, Engagement, Conversion
• Overseeing operations for multiple support agencies, across marketing functions

Apr 2011 – Jan 2014 · 2 yrs 9 mos · Mumbai, Maharshtra, India

• Product manager for AAA games such as FIFA, Need for Speed, God of War amongst various other Sony PlayStation & Microsoft Xbox video games in India. Managing the Pre & Post release marketing.Direct coordination with the central marketing teams based out of Hong Kong & London on marketing strategy and campaign execution.
• Brand Manager for “trriger” gaming accessories. Solely formulate the annual marketing strategy for the brand. Also managing the channel sales & distribution for the brand. Key responsibility is to ensure a healthy P&L for the entire portfolio.
• Coordinating on ATL activities (TV, Outdoor & Digital)
• End-to-end management of various BTL activations such as college festivals, mall activations, in-store activations, corporate gaming challenges, press conferences, media events, and dealer conferences to promote new releases
• Formulating the PR strategy for all new releases & ensuring a high media coverage/AVE
• Creating the digital marketing plan (Facebook apps & ads, Google ad words & display networks, YouTube campaigns) for key releases
• Daily management of posts/content for facebook pages
• Managing trade marketing activities (POS marketing collaterals and in-store branding) across the entire distribution channel
• Managing all brand tie-ups & alliances to promote key games
• Formulating annual marketing budgets after building annual marketing & PR calendar
• Managing & coordinating with the Creative, Digital, PR & BTL agencies on a daily basis for different campaigns to ensure execution is as per plan
• Coordination with teams in all branches (Pan-India) on the regional execution of marketing activities
• Managing vendor agreements & negotiating pricing & delivery terms for various campaigns

Apr 2010 – Jun 2010 · 2 mos · Mumbai Metropolitan Region

• Project : Digital Media Marketing Strategy formulation
• Part of the Branding team at Pantaloons
• Researched & formulated a Digital Media Marketing Strategy that had a special emphasis on the following:
• 1. Social media optimization
• 2. Media buying (digital)
• Conducted primary research for Pantaloons with their existing customers, Facebook fan page members, and their loyalty customer base to understand user awareness & behaviour with respect to social media
• Made recommendations with respect to the following:
• 1. Effective implementation of Facebook & Twitter as a medium for brand engagement and customer relationship management
• 2. Ideal content hosted on digital media
• 3. User engagement & fan base acquisition
• 4. Recommended a fresher approach for buying online ad spots

Apr 2006 – Jan 2008 · 1 yr 9 mos