Priyang Agarwal 🥇 — Founder

**A Marketeer by choice, not by chance** Growth Marketing & PnL Leader, Speaker & Mentor (to multiple young startups) with ~15+ years of hands-on experience in P&L management | Growth Performance Marketing | Brand Marketing | Strategic Partnerships | Growth strategies | Marketing & Business Analytics | Marketing Automation etc. I work with Founders/Board to build end to end growth systems :- complete martech stacks, data-driven acquisition funnels, lifecycle programs, and revenue-first brand campaigns. I hire, mentor and scale marketing/sales teams, and manage P&L, annual budgets (₹100M+), channel mix and ROI accountability. **Areas of expertise are** 1) Digital/Performance Marketing & HACKS :- SEO/SEM, Social media ads (FB/IG), Youtube ads, Native ads, Programmatic ads, Affiliate Marketing, Mobile Marketing, ASO, Re-Marketing etc. 2) Brand Marketing :- Brand strategy, Brand positioning, awareness, perception, ATL, BTL, Influencer, OTT ads, Video ads, Radio, Print, Digital branding, Whatsapp Marketing, Marketing communication (PR), Community Marketing, Market research etc. 3) Content Marketing :- Content strategy, organic social media, Blogs, short videos (Reels, YT shorts etc.), Podcasts, ebooks etc. 4) Customer Lifecyle Marketing (CRM) :- Customer journeys, Emailers, SMS, push notifications, Whatsapp Marketing etc. 5) Strategic Alliances & Partnerships :- Business Partnerships, Marketing Partnerships, Product Partnerships, Fintech Partnerships etc. 6) PnL management :- Topline growth, Traffic growth, Customers growth, Orders/Bookings growth, Repeat purchase growth etc. 7) Marketing & Business Analytics :- Google analytics, Firebase, Omniture, Appsflyer, Branch, Moengage, Webengage, Clevertap, AI tools etc. **Bring on table for brands 4 major things** 1) Connections :- Huge connection base in Marketing related professionals, agencies, partners etc. 2) Command :- Hands-on knowledge & data backed deep understanding of the pros & cons of each channel 3) Comprehension :- A sense of fine judgement with ground level understanding (basically pulse) of customers & markets 4) Cutting-edge :- Innovation & experimentation to break the cliché (a calculative risk taker) *Industry exposures* Expertise in E-commerce, D2C, Internet, Healthcare, Fintech, Real-estate, Hospitality, Travel Industries etc.

Stackforce AI infers this person is a Growth Marketing Expert with extensive experience in E-commerce and Fintech industries.

Location: Gurgaon, Haryana, India

Experience: 14 yrs 2 mos

Skills

Growth Marketing
Strategic Partnerships
Performance Marketing
Customer Retention
Digital Marketing
Growth Strategies
Product Launch
Business Strategy
Digital Strategy

Career Highlights

15% monthly revenue growth at BeatO
Over 100% YoY GMV growth at Tata 1mg
Expert in building growth marketing teams

Work Experience

Keys4Marketing

Founder - A boutique Marketing Consultancy (Fractional CMO/Marketing & Growth Consultant) (2 yrs 6 mos)

BeatO

Vice President Marketing (4 mos)

Tata 1mg

Director - Growth, Marketing & Partnerships (2 yrs 4 mos)

Housing.com

Head - Strategic Partnerships | Marketing | Growth (2 yrs 1 mo)

Zee Group

Head - Digital Marketing | Growth | Strategic Alliances (7 mos)

Yatra Online Pvt Ltd

Manager - Growth | Digital Marketing | Strategic Alliances | P&L (3 yrs 3 mos)

MTS - Sistema Shyam Teleservices Ltd

Manager - Marketing | P&L | Growth (9 mos)

IBM

Senior Strategy Consultant (Digital & e-commerce) (1 yr 2 mos)

Jubilant Life Sciences Ltd

Summer Internship (1 mo)

HCL Technologies

software developer (1 yr 2 mos)

Education

MBA at T.A.Pai Management Institute, Manipal

B.Tech at Madan Mohan Malaviya University of Technology

Priyang Agarwal 🥇

Founder

Gurgaon, Haryana, India14 yrs 2 mos experience

Most Likely To Switch

Key Highlights

15% monthly revenue growth at BeatO
Over 100% YoY GMV growth at Tata 1mg
Expert in building growth marketing teams

Stackforce AI infers this person is a Growth Marketing Expert with extensive experience in E-commerce and Fintech industries.

Contact

priyangagarwal@gmail.com LinkedIn

Skills

Core Skills

Growth MarketingStrategic PartnershipsPerformance MarketingCustomer RetentionDigital MarketingGrowth StrategiesProduct LaunchBusiness StrategyDigital Strategy

Other Skills

AnalyticsB2B Marketing StrategyB2C marketingBrand ManagementBrandingBuilding Business PartnershipsBusiness DevelopmentConsumer InternetConsumer MarketingContent ManagementContent MarketingCorporate PartnershipsCustomer AcquisitionCustomer ExperienceE-commerce

About

Experience

Keys4marketing

Founder - A boutique Marketing Consultancy (Fractional CMO/Marketing & Growth Consultant)

Sep 2023 – Present · 2 yrs 6 mos · Gurugram, Haryana, India

Keys4Marketing is a Boutique Marketing Consultancy. We have KEYS for every Marketing LOCK (read as problem).
1) Hiring a right team :- Young startup founders have less expertise in hiring a right growth marketing team. With K4M, one can hire - Full-time, part-time or project-based-across all marketing roles, industries, locations, and experience levels. We have a network of more than 50K professionals
2) Right Strategy & direction for growth :- With so many responsibilities, founders find it challenging to focus on a cohesive marketing direction. Trends and best practices shift constantly, making it difficult to keep strategies relevant and effective. Worry not, we are here to pull you off. Get Tailored Guidance On Implementing Correct Marketing Strategies - From Planning Till Execution
3) Agency Connect :- Which agency to hire from a sea of lacs. A simple but daunting question. We have handpicked and collaborated with 30 boutique agencies across various marketing domains. Each agency has been thoroughly vetted to meet your unique needs.
If you are facing any issue related to Marketing, do connect with us.
Some of our clientele are Tata 1mg, BeatO, Yes Madam, Cybersolve, Healthians, LYBL etc.

Performance MarketingBrand ManagementGrowth MarketingCustomer RetentionStrategic Partnerships

Beato

Vice President Marketing

May 2023 – Sep 2023 · 4 mos · Gurugram, Haryana, India

1) Owned full growth marketing P&L and scaled monthly revenue by 15% while reducing CAC by 20% through restructured paid, organic and CLM flows.
2) Implemented CRM channels (email/SMS/WhatsApp) and creative refresh that grew social following 4x and lifted retention rates.

Performance MarketingBrand ManagementContent ManagementStrategic PartnershipsCustomer Retention

Tata 1mg

Director - Growth, Marketing & Partnerships

Feb 2021 – Jun 2023 · 2 yrs 4 mos · India

1) Delivered >100% YoY GMV growth in 12 months by optimizing paid, organic channels, partnerships & offline initiatives.
2) Improved LTV by ~100% and increased ROAS by 50% through cohort-based lifecycle programs and revamped affiliate model.
3) Led integrated brand campaigns (TV, OTT, influencer) that increased direct traffic by 80% and app downloads by ~15%.
4) Launched 30 offline stores across metro/Tier‑1 markets to support supply chain and brand visibility.

Performance MarketingBrand ManagementCustomer RetentionStrategic PartnershipsContent Marketing

Housing.com

Head - Strategic Partnerships | Marketing | Growth

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Gurugram, Haryana, India

1) Digital Marketing (Affiliate, SEO/ASO/SEM, Mobile marketing, Influencer Marketing, Whatsapp marketing, Social media)
2) Growth (Traffic Growth, Leads Growth, Growth Strategy)
3) Strategic Alliances (Brand Alliances, Product Partnerships, Business Partnerships, Bank & Fintech Alliances)
4) Launched "Payrent" product where user can pay rent through credit card and can get discount vouchers
5) DMP (data monetization & data management platform)
6) Team management & cross team management

Performance MarketingBrand ManagementBrandingB2C marketingBuilding Business PartnershipsContent Marketing+4

Zee group

Head - Digital Marketing | Growth | Strategic Alliances

Jun 2018 – Jan 2019 · 7 mos · Noida, Uttar Pradesh, India

1) Growth (Customer Growth, Business Growth, Traffic growth, Growth Strategy)
2) Digital Marketing (Social,Affiliate, SEO/ASO/SEM, Customer communication, CRM, Mobile marketing)
3) Strategic Alliances (Brand Alliances, Product Partnerships, Business Partnerships)
4) Team management & cross team management

Performance MarketingBrand ManagementBrandingGrowth MarketingStrategic Partnerships

Yatra online pvt ltd

Manager - Growth | Digital Marketing | Strategic Alliances | P&L

Mar 2015 – Jun 2018 · 3 yrs 3 mos · Gurugram, Haryana, India

1) P&L ownership of Yatra’s M-commerce business of Flights, Hotels and Buses of Rs 1000 Mn
2) Responsible for topline growth, traffic growth & conversions
3) Delivering customer acquisition, engagement & retention & leading other innovative marketing campaigns
4) Managing partners/vendors and strategic partnerships for digital growth
5) Taking new business development initiatives for new revenue streamline
6) Ownership of category operational metrics like CRM, cancellations, loyalty & resolutions
7) Handing cross team management across product, technical, financial, legal & marketing

Performance MarketingBrand ManagementGrowth MarketingStrategic PartnershipsSocial Media MarketingEmail Marketing+3

Mts - sistema shyam teleservices ltd

Manager - Marketing | P&L | Growth

Jun 2014 – Mar 2015 · 9 mos · Gurgaon

1) Managed end to end OTT line of business --> Product, Business (P & L) & Marketing
2) Ownership of entire line of business (Ideation | Financial business case | Market research |Product development | Pricing | Performance)
3) Responsible for marketing & launch strategy
Expertise in Innovation, financial case analysis, P&L Management, New business development, Business planning, marketing planning, partnerships, Pricing strategy & Market launch. Managing entire product life cycle with ownership of business/product profitability metrics for business growth.
Implementing a Go-To-Market strategy with focus on customer experience enhancement and top-line revenue growth

Performance MarketingProduct LaunchBrandingBuilding Business PartnershipsBusiness StrategyConsumer Marketing+2

Ibm

Senior Strategy Consultant (Digital & e-commerce)

Apr 2013 – Jun 2014 · 1 yr 2 mos · Gurugram, Haryana, India

1) Business consulting/advisory in Customer value strategy
2) Identifying problems (Business analysis | Feedback from CXOs | Competitive benchmarking | Secondary research)
3) Proposing solutions (Product prototype | Pricing strategy | Business case | ROI)
Successfully handled multiple offerings spanning across enterprise business solutions, Business transformation, M-Commerce business Intelligence, Client Value Creation, Market launch strategy, Go-To-Market strategy, Smarter m-Commerce
Proven abilities and deft experience in Consumer Internet, Telecom industry & Travel industry

Performance MarketingB2B Marketing StrategyBusiness StrategyDigital StrategyGo-to-market StrategyGrowth Strategies+2

Jubilant life sciences ltd

Summer Internship

Apr 2012 – May 2012 · 1 mo · Noida

Explored Business opportunities (B2B business development) of Vitamin B3 in Eastern/Central Europe, Middle East/Africa and Oceania. Gathered market insights of 'Vitamin B3', decided the target industry for business development & prioritized the target countries for business development based on requirement and growth. Also explored the supply chain & decided the target customers for vitamin B3 in target countries

Hcl technologies

software developer

Apr 2010 – Jun 2011 · 1 yr 2 mos · Gurugram, Haryana, India

Worked on Development, Enhancement and Maintenance of ‘Imagemark Transaction Manager POD’, software which automates check processing in banks using MICR Technology on C/C++ windows platform for a Canada based client