Sep 2024 – May 2025 · 8 mos · Toronto, Ontario, Canada · Hybrid

Jun 2024 – Aug 2024 · 2 mos

Nov 2023 – Feb 2024 · 3 mos · Toronto, Ontario, Canada · Hybrid

• • Developed product marketing strategy and messaging for a range of banking fintech and analytic solutions • Worked with brand creative team to conceptualise marketing communications across multiple channels • Devised content for Google and LinkedIn performance marketing ads • Conceptualised site content for product web pages aligning with brand tone and vision • Scripted video content like product explainer videos for YouTube and LinkedIn

Oct 2023 – Nov 2023 · 1 mo · Toronto, Ontario, Canada · Remote

• • Conceptualised multilingual creative communication for diversity and inclusion campaigns • Led seasonal activation campaigns for Metrolinx Go Transit • Developed offer-led communication for Canadian mobile carrier brands like Fido, Chatr etc.

May 2021 – May 2023 · 2 yrs · Bengaluru, Karnataka, India · On-site

• Built and led an internal creative team of 10 at one of Asia's largest fintech unicorns. Worked on the brand's global identity relaunch including mission, vision and culture code, followed by multiple award-winning campaigns.

Feb 2019 – Apr 2021 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

• A second stint that led to more disruptive campaigns for food, fashion and tech brands, including working closely with India's leading Bollywood ambassadors and cricketing youth icons.

Feb 2018 – Jan 2019 · 11 mos · Bengaluru, Karnataka, India · On-site

• Led the digital creative team and worked on brands like OLA Cabs (Uber's largest Indian competitor), MG Motors, Suzuki Two Wheelers, Bharat Benz Trucks and Van Heusen. Was part of a core team to lead work on pitches.

Mar 2011 – Jan 2018 · 6 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Realized true calling after an internship at Ogilvy. Began a career inadvertising as a copywriter. Built a body of award-winning work on a wide range of brands across industry verticals - fashion, F&B, electronics and more.

Jun 2010 – Feb 2011 · 8 mos · Chennai, Tamil Nadu, India

Apr 2007 – Jul 2010 · 3 yrs 3 mos · Muscat, Masqaţ, Oman

• Worked closely with principals in Japan to promote sales of Toyota's heavy duty truck brand HINO across the MENA region. Shortly followed by a transfer to lead sales for Germany's renowned brand of MAN trucks.