Kapil Rana

Director of Engineering

Pune, Maharashtra, India23 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in digital transformation for brands.
  • Proven track record in automating user engagement.
  • Strong background in B2B and B2C marketing strategies.
Stackforce AI infers this person is a MarTech and SaaS expert with a focus on digital transformation and user engagement.

Contact

LinkedIn

Skills

Core Skills

MarketingSalesE-commerceBusiness Development

Other Skills

AutomationB2B engagementBrand launchingBusiness StrategyChannel PartnersCloud ComputingCompetitive AnalysisCustomer Relationship Management (CRM)Dealer managementDigital transformationEnterprise SoftwareIntegrated MarketingLoyalty programsManagementMarketing Strategy

About

Birdvision is CX Automation company. Birdvision works with marketing and sales professionals and help them communicate with their users, automate their workflows and improve the user experience across communication channels. Birdvision works with over 15 + communications channels like SMS, Whatsapp, RCS, Facebook messenger, Viber, telegram, Instragram, email etc to provide marketers and sales professionals with more reach and engagement for their initiatives through a single communication platform. Birdvision has over 20+ workflows in user engagement that can be used by Brands across industries to create user journeys for pre-purchase and post purchase, B2B and D2C commerce, trade schemes and loyalty programs, marketing promos and customer support scenarios. Birdvision is also helping brands improve user experience with the help of multi channel chatbots. These chatbots can collect information from users apart from delivering curated responses to them. Some of our work can be viewed at www.birdvision.in Some of our clients include ITC, Bridgestone, Pidilite, General mills, Godrej locks, KSB Pumps, Coca cola, pepsiCo, Equibiz, Pernod Ricard, Ekterra (malaysia), Agthia (Dubai) etc.

Experience

Birdvision consulting pvt. ltd.

Director- Sales & Marketing

Apr 2008 – Present · 17 yrs 11 mos · Pune Area, India

  • Helping Brands with Digital transformation
  • Working on some of the latest and most exciting projects in the digital transformation domain across Industries.
  • Some of the digital transformation use cases in Marketing
  • 1) Social commerce : Use of social messaging apps like Whatsapp, facebook messenger and instagram to
  • help brands let their customers connect, shop and Pay on these channels.
  • 2) Digitisation and automation of B2B engagement with distribution partners including conversations,
  • commerce and support.
  • 3) Channel loyalty and trade scheme automation
  • Please visit www.birdvision.in for details on our use cases and case studies
Digital transformationMarketingSalesUser engagementAutomation

Corpone promotional clothing and accessories pvt. ltd.

Sales/ Marketing Head

Dec 2005 – Mar 2008 · 2 yrs 3 mos · Pune

  • Responsible for creating Marketing/Sales team to achieve sales objectives.
  • Opened and managed office in mumbai as stand alone profit centre.
  • Developed new products to accelerate growth of company and change revenue mix in favor of new/more profitable products.
  • Helped in shifting from on-demand to dedicated (Physical and online) model for stable stream of revenues.
SalesMarketingProduct developmentRevenue management

Ak creassions

Proprietor

Mar 2003 – Nov 2005 · 2 yrs 8 mos · pune

  • Launched a brand of t-shirts "TRYBE" targeted at pre-teens, teens and young adults.
  • Created a distribution network of 70 retailers in pune and rest of Maharashtra.
  • Tied up with local popular hangouts like CCD, MCD and multiplexes for visibility and excitement.
  • Created online platform to accept and deliver orders for t-shirts with an option to crowd source the designs .
Brand launchingRetail distributionOnline platform developmentMarketingBusiness Development

Abhishek industries

Marketing Executive/Trainee

May 2002 – Jan 2003 · 8 mos · Ludhiana

  • Job Profile included marketing paper to dealers in punjab and chandigarh. The main KRA's were
  • 1) Sales Targets Monthswise/ Areawise
  • 2) Profitability Targets ( Portfolio management of different paper )
  • 3) Dealer addition and subtraction.
  • 4) Direct sales to institutions
SalesMarketingDealer management

Education

Goa Institute of Management (GIM)

PGDBA — Marketing

Jan 2000 – Jan 2002

Punjab Technical University

Engineer's Degree — Mechanical engineering

Jan 1995 – Jan 1999

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