Oct 2023 – Present · 2 yrs 5 mos

Aug 2022 – Nov 2023 · 1 yr 3 mos

Aug 2021 – Aug 2022 · 1 yr

Jan 2020 – Jul 2021 · 1 yr 6 mos · Austin, Texas Area

• ▪ Lead a global competitive & market intelligence program to drive BigCommerce's competitive strategy across the company including marketing, sales, product development, analyst and investor relations.
• ▪ Subject matter expert on competitive landscape and ecommerce for sales, marketing, product, investor relations and executive leadership. Tracking trends across B2C, B2B, and headless commerce and over 10 competitors with deep knowledge on all major players in the space.
• ▪ Worked closely with leading industry analysts including Gartner, Forrester, IDC, and Paradigm B2B. Leading the submission process for all analyst reports and providing a direct line of feedback on industry trends.
• ▪ Partnered with product marketing, product management and strategic business development on annual roadmap planning. Reviewing details on market trends & competitive strengths/weakness as part of formal presentation and recommendations to leadership.
• ▪ Supported product marketing team on all go to market releases.
• ▪ Developed & implemented a wide range of internal and external competitive resources including battlecards and feature comparisons in addition to maintaining a library of competitor resources.
• ▪ Closely followed major competitor conferences, product release and market changes to provide detailed summaries to executive leadership, marketing, sales, and product teams.
• ▪ Implemented a monthly internal newsletter for sales, marketing, & executive leadership on the latest news within the ecosystem in a TDLR format with insights on the why. The newsletter eventually grew to support additional teams including Customer Success, Strategic Business Development, Legal, and Product.
• ▪ Partnered with legal and marketing leadership to develop a new legal claims process. Lead a review of all existing marketing claims prior to IPO.
• ▪ Worked closely with demand generation and content team to produce competitive content, landing pages and campaigns.

Mar 2019 – Nov 2019 · 8 mos · Austin, Texas Area

• ▪ Drove cross functional alignment for alpha & beta testing including developing processes & best practices
• ▪Established pre-launch cross functional internal user testing process & best practices
• ▪Implemented competitive intelligence best practices including deep dives on competitor offerings & messaging
• ▪Developed & implemented battlecards for service line offerings
• ▪Partnered with Research Design to launch a Voice of the Customer Program
• ▪Wrote thought leadership articles for product & engineering blog on Medium
• ▪Led go-to-market strategy for five product line teams while implementing GTM tiers/t-shirt sizing
• ▪Built & managed RigUp Store including external facing swag store & registration for RigUp Training services
• ▪Reported to the Head of Product

Dec 2017 – Feb 2019 · 1 yr 2 mos · Austin, Texas Area

• ▪ Owned competitive intelligence & developed competitive strategy.
• ▪ Subject matter expert on competitive landscape for sales, marketing, product, and executive leadership.
• ▪ Developed & implemented competitor battlecards with formal rollout to sales, marketing, support, and product.
• ▪ Collaborated sales trainer & sales leadership to create & grade competitive certification (written exam & live demo) for small business, mid-market, enterprise & SDR sales reps.
• ▪ Closely followed major competitor conferences & provided detailed summaries to executive leadership, marketing, sales, and product teams.
• ▪ Assisted in roll out of new sales enablement tooling, Guru. Responsible for managing, regularly reviewing & updating over 25% of available content utilized by marketing & sales.
• ▪ Expanded and managed several internal resources on competitor platforms. Including the addition of video walkthroughs & detailed overviews of competitor features.
• ▪ Lead go to market efforts for tier 2 & tier 3 initiatives while providing support on major tier 1 launches.
• ▪ Created content on over 20 competitors for new digital marketing landing pages generating over 600 additional leads per month.
• ▪ Researched & created new legal approved marketing claims for primary competitors.
• ▪Reported to the Director of Product Marketing
• Deep knowledge & experience with BigCommerce, Shopify, Shopify Plus, Magento (1 & 2, On Prem & PaaS), Volusion (v1 & v2), WooCommerce, 3dcart, SquareSpace & ProStores.
• Working knowledge of the following platforms: Americommerce, AspDotNetStorefront, Drupal Commerce, Fast Spring, GoDaddy Quick Shopping Cart, Interspire, Kibo/Mozu, Lemond Stand, Magento Go, Miva , Network Solutions, NOP Commerce, OpenCart, OsCommerce, PrestaShop, Salesforce Commerce Cloud/Demandware, SAP Hybris, Vendio, Virtuemart, Weebly, X-Cart, Yahoo stores & ZenCart.

Apr 2017 – Jan 2018 · 9 mos · Austin, Texas Area

• ▪ Worked closely with Marketing, Design & Web team to build out & deploy content on BigCommerce.com
• ▪ Self-managed and prioritized tasks in JIRA with tight deadlines across the Marketing organization including PMM, SEO, PR, Acquisition & Engagement.
• ▪ Worked on the launch of new UK site including QA & localization of content.
• ▪ Assisted with case studies. Ensuring accuracy, formatting & optimization of content.

Jul 2014 – Nov 2017 · 3 yrs 4 mos · Austin, Texas Area

• ▪ Deep understanding & experience with 20+ e-commerce platforms plus a range of custom platforms.
• ▪ Created and managed several internal resources on competitor platforms leveraged by the product marketing & sales teams.
• ▪Assisted in competitive analysis of annual competitor conferences & provided insights for competitive sales deals.
• ▪Collaborated with product marketing on competitive analysis including launches & new features.
• ▪Facilitated the launch of a series of self-serve apps including announcements & training across support & sales.
• ▪Managed the both custom scoping & active case workload for 3 to 5 engineers and 2 remote employees
• ▪ Functioned as Sales Engineer for CTS team providing pre-sales scoping on standard & custom catalog transfers. Developed & rolled out scoping process to small business, mid market, enterprise & partner sales teams.
• ▪ Managed all internal and external communication/collaboration for a team of engineers.

Apr 2014 – Jul 2014 · 3 mos · Austin, Texas Area

• ▪ Assisted clients with all aspects of the BigCommerce with NPS in the top 3.

Jan 2011 – Mar 2014 · 3 yrs 2 mos · Greater Denver Area

• ▪ Partnered with L&D to create 7 training modules for our new hire Storefront training
• ▪ Regularly collaborated with Product team to provide insight on current client and agent pain points
• ▪ Driving force on the migration of over 6k existing ProStores clients during a 10-month long special project

Oct 2009 – Jan 2011 · 1 yr 3 mos · Greater Denver Area

• ▪ Lead multiple levels of eCommerce Storefront training including a full week working with remote agents in NY.
• ▪ Created & managed content on advanced features to increase retention and reduce low-value support calls
• ▪ Technical driven sales representative that assisted current customers determine the best package for their small business.
• ▪ Consistently in the top 5 of sales reps in the organization.

Jan 2009 – Jan 2015 · 6 yrs

• ▪ Managed all aspects of business both B2C and B2B including e-commerce, SEO, sales & marketing.
• ▪ Created & manufactured a line of dice jewelry & geeky themed buttons. Regular exhibitor at regional events.

Jan 2009 – Oct 2009 · 9 mos · Greater Denver Area

• ▪ Identified support pain points & coached reps with call control, issue resolution and business conversations to increase calls per day and revenue.

Aug 2008 – Jan 2009 · 5 mos · Greater Denver Area

• ▪ Assisted customers with technical questions on SiteBuilder, ProStores & email.
• ▪ Developed external resources explaining SiteBuilder features