Nishant Sharma

Digital Marketing Specialist

Mumbai, Maharashtra, India9 yrs 1 mo experience

Highly Stable

Key Highlights

Built marketing systems from scratch at SAR Logistics.
Designed marketing technology architecture for multiple organizations.
Managed extensive community engagement and event initiatives.

Stackforce AI infers this person is a Marketing Technology professional with expertise in SaaS and logistics industries.

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Skills

Core Skills

Crm & Lead Lifecycle ManagementMarketing TechnologyMarketing OperationsGrowth Marketing

Other Skills

AdvertisingBig QueryBigQueryCampaign ExecutionCampaign Ops & Martech IntegrationsCommunicationCommunity EngagementCommunity GrowthCommunity ManagementContent Management Systems (CMS)Content MarketingContent WritingConversion MarketingConversion OptimizationCustomer Engagement

About

Marketing Technology professional with 7+ years of experience designing and scaling revenue-focused systems across B2B SaaS and logistics organizations. I’m passionate about solving messy data problems, aligning systems to business goals, and bridging marketing with revenue. I specialize in: • CRM & Lead Lifecycle Management (Salesforce, HubSpot) • Campaign Ops & Martech Integrations (Hightouch, GA4, PostHog) • Data Analytics & GTM Infrastructure (BigQuery, Looker, Mixpanel) At SAR Logistics, I built the Marketing Systems function from scratch — leading CRM implementation for a 100-member sales team, rolling out real time rate management & quotation system and centralizing analytics. Previously, at BrowserStack and GreyAtom, I enabled data-driven marketing decisions and scaled growth systems that improved conversions, user onboarding, and lead quality.

Experience

Sar logistics (aka sar transport)

Senior Manager - Marketing

May 2024 – Present · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

Led end-to-end CRM evaluation and implementation (Logi-sys) across 3 verticals and 170+ sales users, standardizing lead flows and improving pipeline visibility.
Established campaign ops from scratch — introduced centralized workflows for email, events, reactivation campaigns, and sales enablement materials.
Supported global rebranding and domain migration, ensuring marketing systems continuity during transition from SAR Transport to SAR Logistics.
Link to the new website - https://www.sarlogisolutions.com/
Tech Stack: Logi-sys, Salesforce, Freshsales, GA4, Looker Studio, BigQuery

CRM & Lead Lifecycle ManagementCampaign Ops & Martech IntegrationsData Analytics & GTM InfrastructureMarketing Technology

Browserstack

2 roles

Marketing Operations & Analytics Specialist

Oct 2023 – May 2024 · 7 mos · Remote

+ Ownership and full management of the overall marketing campaign operations.
+ Setup, migration & full roll out of Google Analytics 4
+ Built a base architecture for multi touch attribution by configuring cookie based capture of utm parameters.
+ Setup and migrated Google Analytics across different versions.

Google Analytics 4Marketing Campaign OperationsMarketing Operations

Senior Marketing Associate

May 2021 – Apr 2024 · 2 yrs 11 mos · Remote

+ Designed the marketing technology architecture including tools like Wordpress, ZoomInfo, Hubspot, Hightouch (Reverse ETL), Salesforce, Big Query and Looker.
+ Centralised email campaigns, event campaigns for top of the funnel and conversion marketing activities.
+ Implemented Lead Scoring Model taking firmographic, demographic details, product engagement, website engagement & marketing engagement.

Marketing Technology ArchitectureLead Scoring ModelMarketing Technology

Greyatom

Growth Specialist

Feb 2017 – May 2021 · 4 yrs 3 mos · Mumbai Area, India

+ Built a 25000+ community to engage, upsell various products
+ Conducted 150+ offline events and 60+ webinars end to end overseeing operational and promotional aspects.
+ Built a network of 300+ partners and engineering colleges in Maharashtra to conduct events and get customers.
+ Bootstrapped multiple lead magnets like ebooks, programs, workshops to upsell higher-end products.
+ Designed Martech architecture for website, marketing automation platform, data enrichment, CRM
+ Played role of scrum master to stabilize web-development process between Tech and Marketing team.
+ Designed leak-proof email drip to strengthen the middle of the funnel.
+ Email design, copy, setup, test and deployment while ensuring best practices are followed under DMARC to ensure Email deliverability.

Community EngagementEvent ManagementGrowth Marketing