Oct 2020 – Sep 2022 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Handling Marketing + Digital + PR Portfolio for 11 Hotels in INDIA + NEPAL :
• Andaz Delhi, Hyatt Delhi Residences, Hyatt Regency Kathmandu, Grand Hyatt Mumbai, Hyatt Regency Kolkata, Hyatt Regency Chennai, Hyatt Place Hampi, Hyatt Regency Lucknow, Hyatt Regency Ahmedabad and Hyatt Raipur
• Worked with International Markets of Europe (France, UK, Germany), UAE, Russia and Australia on target market segmentation, cultural & people nuances and commercial performance mapping for the Leisure segment (expedition + vacation) & DMC's and Travel Channel Partners
• Responsible for developing, driving, and executing the Marketing, eCommerce and Public Relations strategy towards driving digital channel revenue and offline growth
• Budget solicitation and forecasting, management of spends across offline + online Marketing, Budget review quarterly basis investment and performance parameters
• Activation of Partnership Marketing Campaigns like 'Private Sale', 'Advance Purchase', 'MICE Initiatives' etc. aligned to regional goals to drive incremental revenue
• Complete Content Revamp with defined Social + Content Strategy to establish key positioning of brands across the portfolio
• Solely driving PR+Media Relations+Infleuncer Activation+Online Media Campaigns to determine brand positioning and increase brand share of voice
• Management of Digital Agency along with Digital teams to drive key KPI's with Performance Marketing
• Analyse Data, determine channel mix of revenue sources, study data and create reports to indicate performance growth or identify anomalies
• Lead a team of 12 Marketing Communications managers and Digital resources with an agile team culture
• Drafting & reviewing key communication collaterals - internal & external for hey stakeholders of the organisation along with Analytical and Commercial Performance Review presentations to India Corporate Office + Owners

Apr 2019 – Oct 2020 · 1 yr 6 mos · Bengaluru Area, India

• Leadership role with direct accountability for hotels of Bangalore + Hyderabad market
• JW Marriott, Bangalore
• Sheraton Grand Hotel
• Renaissance Hotel, Race Course
• Westin, Hyderabad
• Four Points Sheraton, Whitefield
• Developing Annual Digital, Marketing + PR Strategies for respective hotels catering to different target market and supporting to achieve business goals and revenue/ROI targets set.
• Analysing insights of city wise hotel with competitor landscape, customer segmentation, consumer trends to devise Marketing + PR led campaigns to drive greater market share for City + Resort Hotels.
• Analytics driven campaign planning and execution, budgeting, budget deployment across hotels and CONTENT creation with agencies + partners
• Worked very closely with all stakeholders - Leadership Management at Marriott International Corporate Office and the Owners to present region wide performance and productivity across all channels of communications

Jun 2014 – Mar 2019 · 4 yrs 9 mos · Greater Delhi Area

• Managing marketing communications for The Taj Diplomatic Enclave, New Delhi, I have unified the communications process across the hotel and laid out a hotel wide strategy that has all elements of integrated communications linked to the business objectives. The work done around enhancing the property & its key restaurants/rooms/suites/convention spaces across stakeholders has been recognized across the group. Some of the key facets have been:
• Creation of long term strategic communication plan in alignment with the groups vision
• Successfully launched 2 restaurants for the flagship property – Capital Kitchen & Spicy Duck, renovated rooms & suites and undertaken the mammoth task of brand name rollover from Taj Palace, New Delhi to Taj Diplomatic Enclave, New Delhi. In line with the same, led successful brand campaigns in the space of social media management, brand restructuring, M&A communications, sustainability, influencer engagement, Digital PR and Crisis management.
• Institutionalized Digital PR, Online Reputation Management & Crisis Management process across the organization by setting standard operating procedures
• Structured training interventions for inter dept. understanding of communications & digital media
• Representing Taj Diplomatic Enclave at national industry forums like CII, CNBC TV18, PR Axis, World Travel Luxury Brand etc. for advocacy and reputation building of the Taj Diplomatic Hotel
• Media leverage of major events like India US Business Summit with President Obama, World Economic Forum, India Today Conclave, HT Leadership Conclave, ET Global Business Summit etc. as well as the key restaurant launches
• Major boost in revenue for all F&B outlets by Marketing Alliances & Partnerships with luxury brands like Mercedes, Audi, India Today, FDCI etc.

Jul 2012 – May 2014 · 1 yr 10 mos · Gurugram, Haryana, India

• Responsible for new business development exploring clientele base within the healthcare sector
• Undertaking tasks under the broad spectrum of devising strategic consultancy solutions, enhancing consumer communication, integrating digital & CRM specialty esp. social media integration for our clients & lastly providing in depth professional & medical education & staff training programming solutions

May 2010 – Jun 2012 · 2 yrs 1 mo · Greater Delhi Area

• Handling 3 FMCG accounts of HUL & KCL, conceptualizing and executing ATL/BTL campaigns for each individually.
• Strategical designing of communication plans in accordance with the brand's values & objectives.
• Conducting market research and analyzing market trends & reports to facilitate category understanding, This helped devise better communication plans for clients.
• Interacting effectively with media agencies, vendors & production houses.
• Formulating concepts and product propositions for Kotex National Re-launch.
• Presenting quarterly analysis reports on category & competition thereby suggesting proactive ideas, suggestions & way forward for all my brands.

Jan 2010 – Jan 2010 · 0 mo

• Worked on a PR project for the Beau-Rivage Palace, Lausanne,Switzerland in association with the Swiss International Airlines on their brand promotion in India. Coordinated & organised the week long event at Indigo Mumbai.

Dec 2009 – Mar 2010 · 3 mos · Mumbai Metropolitan Region

• Assisted the marketing manager in giving creative inputs for PR and promotion activities. Coordinated & helped organizing large scale events like 'GQ cover launch with Leander Peas'. Maintained guard book of print & digital PR publicity along with keeping updated the media network list.

Sep 2009 – Nov 2009 · 2 mos · London Area, United Kingdom

• Managed retail initiatives, events, direct marketing & other promotions of communicative attributes of brands Vogue, GQ, Tatler & Vanity Fair under CondeNast Publications.
• Analysed consumer and market report findings to create strategic development for different brand campaigns and category understanding for GQ Magazine.
• Assisted in delivering presentation for the worldwide launch of H&M & Jimmy Choo Collaboration, a collection of women's wear and men's wear coupled with bags, shoes & accessories in British Vogue.
• Assisted in carrying out Tatler's 300th Anniversary in London with extensive PR and cross media coverage.

Mar 2009 – Mar 2009 · 0 mo

• Prepared PIP (projects in progress) cue sheets for clients like The Leela, NCL cruise line etc to keep track of their monthly progress.
• Interacted with media and prin houses like BBC, ITV, The Times, Guardian & CondeNast Traveler to get coverage for broadcast PR clientele like NCL cruise liners.
• Formulated PR proposals to deliver bespoke entertainment packages for NCL cruise ships.

May 2007 – Jul 2007 · 2 mos

• Coordination in production of multiple shows : MTV Wear Their Skin, MTV Mobile Films, MTV youth campaign etc.

May 2005 – Jul 2005 · 2 mos