Jan 2024 – Oct 2024 · 9 mos · Miami, Florida, United States · Remote

Dec 2023 – Present · 2 yrs 3 mos · Remote

Sep 2023 – Jan 2024 · 4 mos

Jan 2023 – Present · 3 yrs 2 mos · Denver Metropolitan Area · Remote

• Every company is becoming a media company. AudiencePlus is creating software, content, and community to help marketers build and modernize their owned media strategy. You can subscribe for free to check out exclusive content and experiences here: audienceplus.com.

Dec 2022 – Present · 3 yrs 3 mos · Greater Fort Collins Area

• Keyplay is your new recipe for account research. Unlike generic data providers, Keyplay uses unique signals to research and prioritize the right accounts, without the manual work.

Oct 2022 – Nov 2023 · 1 yr 1 mo · United States

• PeerSignal is the research-based media arm of Keyplay, a market intelligence SaaS for strategic account selection. PeerSignals insights and curated datasets are powered by Keyplay data.
• Grew B2B Go-To-Market SaaS newsletter from 6K to 18K in a year. 2X newsletter subs in first 90 days. (1.75X in first 60. 6,749 -> 11,906)
• Maintained ~50% open rate on data-heavy weekly newsletter powered by our own product research
• Developed social launch plan for SaaS product launch and media arm announcement
• Onboarded, managed, and grew freelancer and creator network
• Drafted semi-weekly, product-centric LinkedIn post ideas for leadership
• Set up and optimized Keyplay G2 listing, including in-depth category comparisons and research
• Created internal Keyplay champion database to systemize reviews and social proof, including setting up a free gifting vendor for review rewards
• Led rebrand and expansion of PeerSignal to position it as its own separate media & research entity, including new SaaS verticals (AI, Fintech)

Nov 2021 – Nov 2022 · 1 yr

Oct 2021 – Nov 2022 · 1 yr 1 mo · Portland, Oregon Metropolitan Area

Jun 2021 – May 2024 · 2 yrs 11 mos

Jun 2021 – Oct 2022 · 1 yr 4 mos · Vancouver, British Columbia, Canada

• Grew content team from two to four (three direct reports)
• Developed a demand content moat with SEO & PPC optimized landing pages to capture high-intent, top-converting terms like Salesforce Notes along with competitor alternative pages. Page 1 rankings for relevant sales keywords (sales templates, tools, stats, memes, etc).
• Focused on Jobs to be Done content to drive relevant traffic. 3X website traffic ~900 -> 2.7K. Results have compounded. With very little new content since my departure, organic traffic is now at 3.8K.
• Averaged ~10K visits per social-optimized blog articles, published weekly
• Created multi-channel campaigns for various industry reports and data content, which routinely became our best-performing ads and sales content
• Grew content audience to ~16K through quizzes, research reports, and events (which regularly drove hundreds of registrations)
• Owned social strategy and partnerships. Eventually expanded the content team and delegated this to optimize efforts. Grew LinkedIn social page to ~30K with these efforts.
• Owned design assets & internal distribution strategy for product launches.
• Managed design freelancers, agency, paid ads specialist, and partnerships before expanding the team and delegating.
• Acted as interim head of marketing, reporting on paid learnings and metrics, web traffic, signups, and pipeline

Apr 2021 – Nov 2023 · 2 yrs 7 mos

• Turn the internet's best ideas into your swipe file. Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

Dec 2020 – Jun 2021 · 6 mos

• Owned and executed social strategy (Twitter & LinkedIn)
• Wrote in-depth guide pieces for competitive marketing terms like Growth Marketing, Marketing Team, Social Media Tools, Content Marketing Tools, PPC Tools, etc.
• Ranked on page one for all of the above terms, including a top 4 spot & and featured snippet for Growth Marketing, which became our top pipeline-driving article.
• Created & executed distribution strategy for MarketerLive and customer stories, including micro video content for paid and organic social, which became some of our best-performing ads.
• Wrote compelling landing pages for paid social & PPC, often repurposing for ads to get the most out of each piece
• Wrote content for sales enablement material & sales decks

Feb 2020 – Nov 2020 · 9 mos

• I manage marketing for Texas Citizens Bank.
• $11.7 million in deposits generated from a single campaign (I did the creative, media buy, and worked with the team to accurately track)
• Track and optimize marketing spend
• Audit and vet marketing vendors
• Develop marketing plans
• Manage marketing interns
• Curate and create content for social media channels
• Develop internal and external newsletters
• Write blog posts and make website updates
• Manage PR relationships with local news sources
• Write and send press releases
• Develop and carry out branding strategies
• Collaborate with a creative agency to develop ad campaigns
• Create reports and presentations (to monitor deposit rates and overall marketing)
• Identify needs and develop strategies and agency briefs for other creative assets
• Assist Operations with process improvement

Oct 2017 – Jan 2020 · 2 yrs 3 mos

• ✦ Worked with our director of marketing and a developer to replace the decade-old company website with a modern, more user-friendly web experience
• ✦Designed (no template), wrote, and launched a recurring eNewsletter for shareholders and customers.
• ✦ Develop and implement content strategies for website, blog, social media, internal communications, and print and digital ad campaigns; track and report campaign results
• ✦ Consistent content creation for blog, website, and social media
• ✦ Manage web and social content, film and edit short videos for web, design digital and print ads (Adobe Creative Suite), promote internal and external events and activities (seminars, company parties, service projects, community outreach, etc.)
• ✦ Conduct internal training on communication/marketing software

Jun 2017 – Oct 2017 · 4 mos · Galveston, Texas

• ✦ Optimized existing restaurant and fishing pier website SEO with metadata and improved layout for better traffic and user experience
• ✦ Managed and created content for website and social media pages; also responded to online reviews
• ✦ Promoted pier and restaurant at local events and created and distributed summer menus throughout island, created two additional WordPress landing pages and marketing material for new programs (Teach a Kid to Fish and Dauntless Voyager sailing trips)
• ✦ Helped coordinate sponsorships, donations, and schedules for Teach a Kid to Fish school program; created promotional materials and marketed the program to local schools; booked all available days, 12 total summer classes over 2 month period

Sep 2015 – Jun 2017 · 1 yr 9 mos

• Headed up content creation (video, stage presentation, signage) for HPE Discover 2015 London and HPE Discover Las Vegas 2016 global events. Co-created seasonal #TheBloodyTruth mural and blood drive campaign concept. Specialized in presentation (PowerPoint and large events) creation for tech, food distribution, and oil industries. Wrote case study scripts for both tech clients and our award-winning creative agency work. Also developed brand guidelines and manifestos for several branding projects.

Sep 2014 – Sep 2015 · 1 yr

• Creative problem solving, copywriting, editing, and proofreading (including legalese and brand consistency) for clients such as Sysco, Kensington, Belkin, Linksys, HP, etc.

Aug 2014 – Dec 2020 · 6 yrs 4 mos · Denver, Colorado, United States

• I write web copy that works for:
• B2B finance (banks and fintech)
• Industrial (construction and manufacturing)
• Marketing agencies (digital, creative, and video)

Aug 2014 – Aug 2014 · 0 mo

• Hired to pitch commercial ideas for Glasses.com.

Jun 2014 – Aug 2014 · 2 mos · Richmond, Virginia Area

• Cooked up some spicy copy and helped conceptualize and produce RAC's "Tear You Down" music video in The Martin Agency's "Kitchen" internship program.

Jan 2014 – Apr 2014 · 3 mos · ASB Brigham Young University

• Coded qualitative research (various student and alumni surveys) to better understand how to improve the BYU experience.

Jan 2014 – Mar 2014 · 2 mos · Lehi, Utah

• Worked with Adobe speakers to get their presentations looking sharp for the Summit Marketing Conference.

Sep 2013 – Jan 2014 · 4 mos · Mckay School of Education

• Filtered through and coded secondary research data to better understand what research is currently being done on ethnic identity in middle schools. This process will allow us to properly approach the problem and formulate a relevant research question for our own research project.

Apr 2013 – Sep 2013 · 5 mos · from home

• Wrote blog posts about emergency preparedness one summer.

Apr 2013 – Aug 2013 · 4 mos

• I planned, managed, and carried out the clinic’s first annual Utah Rides for Cancer biking fundraiser. The event was an overall success despite a lack of budget, time, and committee. I was able to meet our desired goal while keeping our expenses to a minimum by working hard to get almost everything donated or given to us at cost value.
• While planning this event, I also updated clinic signage, created web/newsletter content, and carried out various other marketing duties for all clinic departments.

Feb 2013 – Apr 2014 · 1 yr 2 mos · P.O. Box 538 Franklin Square, NY 11010-0538

• Wrote album reviews and approved scores for a New York-based music blog.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Provo, Utah Area

• I created surveys in Qualtrics and ran the statistics via SPSS. I also assisted PR and Advertising students on how to use SPSS (statistic program) , Nuvi (social media analytic app), and Qualtrics (survey builder) to provide relevant information for their clients.

Jul 2012 – Apr 2014 · 1 yr 9 mos · BYU, Provo

• Wrote content, conceptualized big ideas, helped construct surveys and ran statistics for accounts such as Taco Bell, KFC, Habitat for Humanity, Utah Film Commission, Awful Waffle, Marshmallow Munchies, Private Selection, Kisstixx, Klickn, etc.

Apr 2012 – Apr 2013 · 1 yr · BYU

• I managed company accounts by meeting regularly with managers and writing detailed advertising projects which I then assigned to designers. I also improved the way we did copy and conceptualization.