Sep 2020 – Mar 2022 · 1 yr 6 mos · San Francisco Bay Area

Jun 2019 – Jun 2020 · 1 yr · San Carlos

• Built the Global Events team and program for the SoftBank Vision Fund. I drive strategy, lead the event team, develop and generate content, source speakers and agenda topics, manage departmental resourcing and provide oversight for event operations and execution. I collaborate closely with other SoftBank leaders to define and drive brand experiences and create synergy across SBIA’s entire ecosystem of portfolio companies, limited partners, investors, and operating group.

Aug 2018 – Present · 7 yrs 8 mos · San Francisco, CA · Remote

• Current Fractional Event Lead at Windsurf (Acquired by Google and Cognition)
• Expert at Intro: Book a 1:1: intro.co/GiannaGaudini
• Led event strategy and production for VC/Tech events, delivering exceptional brand experiences and exceeding event ROI expectations.
• Advised and served as a board member for multiple marketing and events industry companies, including Events.Com, Eva, TeamClass, Gradual, and Hubilo.
• Authored Amazon Best Selling book "The Art of Event Planning" and created the Million Dollar Event Planning Career course.

Mar 2015 – Jun 2018 · 3 yrs 3 mos

• Selected to serve as a Ritz Carlton Tech Advisory Board member. Attend advisory meetings,visit properties, and advise on brand strategy, product, pricing model, new properties and initiatives as one of nine tech leaders on the board.

Aug 2010 – Jun 2019 · 8 yrs 10 mos · Google, San Franciso

• Led strategic planning and execution for Google’s most high-profile events and teams of internal/external specialists to deliver highly visible, mission critical events (Policy, Brand and Reputation, Hardware, Ads, YouTube, Cloud, Capital G, Google Ventures, and People Ops). Led cross-functional teams to conceptualize, develop, and produce event-driven marketing programs. Directed event production, speaker sourcing and content development, project operations, interactive demos, and entertainment. Completed post-event analysis to measure ROI, using insights to inform annual planning. Collaborated extensively across Google’s business functions with multiple stakeholders. Led team recruiting, resourcing, onboarding and staff resourcing.

Oct 2009 – Aug 2010 · 10 mos

• Contract negotiation specialist overseeing procurement and contracting with hotels and venues to secure best rates and terms. Realized average 20% savings against clients’ budgets.
• Created and managed budgets, program operations, staff and supplier resourcing and training for concurrent projects.
• Led registration web and app development, produced client collateral, gifts, marketing, collateral and post-event ROI analysis.
• Cultivated strong relationships and led accounts for clients: Google, VMWare, Verizon Wireless, Allstate Insurance, Boston Scientific, Fidelity, Brocade, CSC Consulting, Kinetic, Oracle Corporation, Salesforce, Serena Software, and Verisign.

Jan 2009 – Aug 2009 · 7 mos

• Hired as the first content and event marketer for this nonprofit organization focused on technology business leader thought leadership, idea incubation and networking. Planned and executed meetings and events. Developed agendas, sourced speakers and developed event content. Directed all logistics including A/V., event design, keynote speaker management, production, gifting, registration/invites, collateral and post-event evaluation.
• Achieved a 16% increase in event attendance for the organization through active marketing, content strategy and influencer integration
• Increased web traffic through redesign of the organization’s website. Managed UI, engineering and design resources. Authored copy and designed navigation rationale across multiple web properties.
• Developed agenda, curated guest speakers, and managed video production and editing for post-event content distribution.
• Led social media and marketing campaigns to boost awareness of the organization and its mission. Delivered promotional four-minute video from six hours of footage.
• Solicited and secured corporate and in-kind sponsors for website advertisements, memberships and events.

Jun 2007 – Jan 2009 · 1 yr 7 mos

Jun 2006 – Jun 2007 · 1 yr