Aug 2021 – Jan 2022 · 5 mos

• Lead Go-To-Marketing for Managed Partners and ISV Recruit

Mar 2021 – Jun 2023 · 2 yrs 3 mos

Dec 2018 – Mar 2021 · 2 yrs 3 mos

• Helping Developers in India to achieve more with Azure
• Drive Developer Engagement
• Lead the India Developer Breadth motion digital marketing and engagement initiatives including Area Marketing plan, Developer Journey Mapping, Build Narrative , Branding and build developer experiences.
• As a Thought leader, externally and internally, to the professional cloud developer audience, actively engage Developers through digital channels and tell the Azure story at local events and communities.
• Build and own the local Azure developer engagement plan, partnering with fellow leaders to create a coherent business plan that prioritizes and customizes a local dev engagement mix of social, digital, and one-to-many experiential activities, in alignment with the Corporate strategy and plan.
• Plan and execute the local Developer Audience engagement strategy for Microsoft Azure to professional developers through local Microsoft marketing engines and Global Engagement Programs, in alignment with the Corporate marketing strategy and plan.
• Set local community strategy (online, offline) and influence local cloud developer community leaders (Influencers, MSP, MVP, RD, Start-Up and Partners non-MS) to earn Azure advocacy.
• Conduct reviews across the business to drive aligned execution and provide timely feedback that will shape the corporate engagement strategy.
• Identify and orchestrate strategic market-making plays. Own local business management strategy, partnering with fellow leaders.
• Lead Marketing Breadth motion for startups across India to drive engagement and adoption for Azure.

Sep 2017 – Dec 2018 · 1 yr 3 mos

• Leading the growth of Data Science and Developer community for Analytics & Hybrid Cloud that includes managing Data Science community initiatives right from managing events, running meetups, and led the Call for Code ( Global Developer Challenge) marketing campaigns for Asia Pacific.

Feb 2016 – Dec 2017 · 1 yr 10 mos

• As Asia Pacific Marketing Manager for Analytics , responsible for Clouda Data Services Portfolio Marketing activities, branding , market management and lead the digital marketing campaigns and operational pipe line engine for sales and support business development initiatives.

Jun 2012 – Nov 2016 · 4 yrs 5 mos

• Global ( Renewal and Retention) Marketing Manager
• Influence renewal and Increase customer’s use of their S&S benefits so they experience value from this investment and remain loyal to IBM. Responsible for driving GTM and running campaigns including communication, social, & Events in United States.

Apr 2011 – Jun 2012 · 1 yr 2 mos

• Marketing Segment Manager for SW Subscription and Support (S&S) . Worked with Field Marketing teams in France, Italy, Spain, BeNeLux, India and Korea to help them with GTM plans and execute S&S marketing campaigns across the respective markets. Creation of cross brand customer facing marketing assets, marketing communications and campaigns and hand to the Field team for local execeution. .

Jul 2009 – Apr 2011 · 1 yr 9 mos

• Responsible for driving Subscription and Support Marketing campaigns for NA and IMTs across Asia Pacific and Europe. Responsible for creating Go-T-Market plan, rolling out S&S marketing guidance across the globe and working with agency for creation of assets and branding.

Oct 2004 – Apr 2008 · 3 yrs 6 mos · India · On-site

• Associate Marketing Manager of Automotive LOB at :https://www.kpit.com
• Lead the Branding strategies and marketing communication
• Lead international, domestic and internal Marketing initiatives for the Automotive LOB .
• GTM Plans and roll out of International campaigns to influence pipe and revenue.
• Partner Development and management for driving business and growth.
• Sales / Account Management
• Account Management of domestic and international tier 1 automotive accounts in India, Europe and Japan.

Oct 2000 – Apr 2004 · 3 yrs 6 mos · Bangalore

• Led the following Marketing and Pre-Sales Initiatives for the Automotive LOB.
• Owned end to end marketing initiatives including Branding, Marketing communication, GTM plans , Large In-person Events, Creation of Marketing assets, advertisements, Digital marketing.
• Pre-Sales focus included attending customer briefings, proposal writing, case study creation, handling customer queries etc.,
• Large European Partner management for business growth.

Dec 1999 – Oct 2000 · 10 mos

• As an Assistant Manager Sales, was responsible for revenue generation. Handled major corporate accounts like, Philips, HP, Cisco, BEL, BHEL, PowerGrid Corporation etc.,