Amit Tiwari — CEO

Hello, I am Amit Tiwari and welcome to my professional journey, where a passion for innovation meets two decades of experience in marketing and technology. I am a pragmatic and strategic-thinking Martech Leader, Orchestrating new-age marketing approaches for transformative marketing technology enablement. About Me: In my journey, I have played a pivotal role in modernizing and transforming marketing technologies. I believe in the power of a Data-Driven Operating Model (DDOM) to craft scalable solutions and drive tangible business outcomes. My expertise spans the entire product lifecycle, from concept development to launch, across both B2C and B2B platforms. Highlights: Driving Digital Transformation: I lead and direct large, complex projects from inception to establishment, contributing to the rapid scale of multi-channel customer experiences. My strategic guidance ensures organizations outpace the competition by leveraging cutting-edge technologies. Strategic Marketing Maven: I am highly collaborative, a self-starter, and an outstanding communicator with a deep cross-cultural sensitivity. Crafting and executing events, tailoring campaign messaging, and developing go-to-market programs are my forte. Global Impact: I derive immense joy from making meaningful contributions. Witnessing my strategies become trends and impacting the profession and society makes me super happy. As an author, my book reflects my commitment to educating and contributing to the knowledge base. Current State: I am content and fulfilled in my current professional position. Reflecting on my achievements, I have surpassed the goals I set for myself. This contentment stems from a relative check across age, professional achievements, and the levels reached. Author Insights: The decision to write a book (Mar-Tech: A Marriage Made on Earth) was influenced by the transformation from traditional to technology-driven marketing. Recognizing that technology is the future of marketing, I wanted to share my experiences in balancing traditional and technical marketing. In a world where technology drives marketing conversations, my book aims to contribute to this evolving landscape. Let’s connect and explore synergies in transforming the future of marketing and technology together. Contact: planner.amit@gmail.com Core Competencies: Marketing Strategy | Martech Leadership | Digital Marketing & Transformation | Global Marketing | Brand Strategy | Customer Experience | Project Management | Cross-Cultural Collaboration | Market Intelligence |Business Growth (CRM) | Leadership & Team Building.

Stackforce AI infers this person is a MarTech leader with extensive experience in digital transformation and brand strategy.

Location: South Delhi, Delhi, India

Experience: 24 yrs 11 mos

Skills

Martech Leadership
Digital Transformation
Brand Strategy
Digital Marketing
Marketing Operations
Brand Development

Career Highlights

Two decades of experience in marketing and technology.
Expert in driving digital transformation and marketing technology.
Authored a book on the evolution of marketing technology.

Work Experience

Tata Consultancy Services

Global Head of Marketing Demand Centre (4 yrs 5 mos)

Havells India Ltd

Vice President Marketing (4 yrs 4 mos)

Philips India

Director Marketing, Indian Subcontinent – Brand, Communication & Digital (2 yrs 7 mos)

Director Country Head - Marketing Communications, Media & Digital (2 yrs 5 mos)

General Manager - Country Head - Marketing Communications & Media (2 yrs)

Country Manager - Marketing Communications & Media (1 yr 8 mos)

MAXUS INDIA LTD.

Media Group Head (1 yr 6 mos)

Zenithoptimedia India Limited

Media Group Head (11 mos)

Lintas Media Group

Media Manager (2 yrs)

Triton Communications

SR Media Planner (1 yr)

Quantum Communications

Media PLanner (2 yrs 1 mo)

Education

Digital and Social Media Marketing Strategies at Indian School of Business

Post Graduate Program in Artificial Intelligence for leaders at The University of Texas at Austin

PGPMAX at Indian School of Business

Certificate program - Ethics and stakeholders Communication at Northwestern University - Kellogg School of Management

Corporate strategy Mergers and Acquisitions at The Wharton School

MBA/ PGDBA at C.M.D Modinagar

Integrated Marketing Communication at ISB Hyderabad

Media and Marketing Communication at International Media Management ( IMM)- London

Amit Tiwari

CEO

South Delhi, Delhi, India24 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Two decades of experience in marketing and technology.
Expert in driving digital transformation and marketing technology.
Authored a book on the evolution of marketing technology.

Stackforce AI infers this person is a MarTech leader with extensive experience in digital transformation and brand strategy.

Contact

Skills

Core Skills

Martech LeadershipDigital TransformationBrand StrategyDigital MarketingMarketing OperationsBrand Development

Other Skills

AdvertisingBrand LeadershipBrand ManagementBudget ManagementBusiness DevelopmentBusiness MarketingCRMCelebrity ManagementCompetitive AnalysisContent ManagementContent StrategyCustomer Relationship ManagementData ScienceDigital MediaDigital Strategy

About

Experience

Tata consultancy services

Global Head of Marketing Demand Centre

Oct 2021 – Present · 4 yrs 5 mos · Delhi, India

Core focus: Drive scaled marketing and business capabilities, cutting-edge leverage technology, and innovative marketing and business practices to deliver revenue for all commercial business solutions. Define build vs. buy and apply knowledge of business processes to put in place technology solutions improving operational efficiency and seamless customer experiences. Build a network and influence senior, cross-functional leaders to align technology solutions and business processes to drive marketing transformation.
Provide strategic direction for integrating marketing technology products with other technologies and platforms. Identify new opportunities for innovation (technologies, markets, partners, trends). Identify and assess new markets, development, and technology opportunities and ensure resources are in place to drive marketing strategy and capitalize on opportunities. Extract short/mid/long term business requirements by communicating with key stakeholders (e.g. goals, trends) to guarantee that the strategy is aligned with the business.
Define the marketing technology strategy that enables customer engagement and relationship marketing business priorities. Partner with Product, Agile, and other cross-functional teams to implement new solutions and adapt the overall process for delivery and execution. Understand existing processes and technologies, manage legacy applications, and suggest a roadmap and transition plan in conjunction with product vision and roadmap. Manage team through delivery, removing roadblocks, problem-solving, and tracking progress.

Technology MarketingBusiness MarketingStrategic Data AnalysisMarketing TechnologyMartech LeadershipDigital Transformation

Havells india ltd

Vice President Marketing

Jun 2017 – Oct 2021 · 4 yrs 4 mos · Noida

Core focus: Lead the brand, product, and marketing strategies in both B2C and B2B segments and for the establishment of strong brand identity for Havells mother brand and all of the 4 power brands – Lloyd, Crabtree, Standard and Reo to achieve long term growth, while meeting annual revenue and profitability goals. Provide leadership and direction for the Marketing team and develop and execute marketing plans that integrate marketing programs, robust lead generation strategies, and a strong digital program to achieve growth. Manage an annual budget of over $60 million and plan & execute marketing communication programs, lead generation, events, digital and social media, and marketing analytics.
Establishing product life cycle management with focus on innovation, identify product need-gap, generate ideas for innovation, feasibility study for New Products and GTM Strategy.
Instigated many transformation programs to achieve market leadership, rapid growth, and strong MROI & DROI for the brand.
Played an essential leadership role to took the Havells brand to feature in Brand Equity's Top 75 Most Valuable Indian Brands by “Economic Times”.
Led the final Product launch of Lloyd Refrigerator, Havells Water Purifier, and Havells Personal Grooming range.
Created the Data Sciences department within the marketing organization, leveraging deep learning and other AI techniques to draw insights from multiple data sources.
Transformed the thought process from “more digital to 100% digital” and entire business flow digitally by ushering in era of e-commerce.
Escorted pricing distribution & channel management using DMDC (Different Market - Different Channel) and kept a focus on innovation (O2O strategy) and Pricing strategy based on MOP (Market Operating Price) management.
Leveraged retail touch point through branded retail channel Havells Galaxy, Lloyd exclusive stores & Crabtree experience centres to communicate brand proposition in right context.

Brand StrategyDigital Marketing

Philips india

4 roles

Director Marketing, Indian Subcontinent – Brand, Communication & Digital

Nov 2014 – Jun 2017 · 2 yrs 7 mos

Core focus: Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development. Developed strategies to incorporate PR and media to enhance the brand further and build market share. Led the development and execution of the Marketing Strategy to support the respective Business Units and associated channels-to-market via fully integrated marketing campaigns designed to effectively craft and communicate "the story" about the assigned portfolio of products.
Led the marketing and sales teams in all locations and service lines to bring alignment and build synergy to achieve outcomes across the system. Developed and executed data-driven digital marketing campaigns, with an emphasis on content marketing. Supported the Senior Manager in developing strategic initiatives and led the execution of campaign activities and marketing tactics to support the stated objectives.
Steered Brand Communication Development, Celebrity Management, Communication Platform & Communication Architecture, and Strategic Media Planning.

Marketing OperationsBrand Development

Director Country Head - Marketing Communications, Media & Digital

May 2012 – Oct 2014 · 2 yrs 5 mos

General Manager - Country Head - Marketing Communications & Media

Apr 2010 – Apr 2012 · 2 yrs

Core focus: Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development. Developed strategies to incorporate PR and media to enhance the brand further and build market share. Led the development and execution of the Marketing Strategy to support the respective Business Units and associated channels-to-market via fully integrated marketing campaigns designed to effectively craft and communicate "the story" about the assigned portfolio of products.
Led the marketing and sales teams in all locations and service lines to bring alignment and build synergy to achieve outcomes across the system. Developed and executed data-driven digital marketing campaigns, with an emphasis on content marketing. Supported the Senior Manager in developing strategic initiatives and led the execution of campaign activities and marketing tactics to support the stated objectives.
Steered Brand Communication Development, Celebrity Management, Communication Platform & Communication Architecture, and Strategic Media Planning.

Country Manager - Marketing Communications & Media

Aug 2008 – Apr 2010 · 1 yr 8 mos

Core focus: Created, implemented and measured the success of comprehensive communications programs that increased the organization's image and brand position within the marketplace. Made recommendations based on logical analysis and then measured the effectiveness of the desired result. Conceptualized, developed, and executed marketing campaigns that build memorable brands.
Developed new and enhanced executive communications and thought leadership programs. Created content for press releases, backgrounders, and spokesperson talking points. Brought new ideas, tactics, and insights to help keep the company at the forefront of marketing effectiveness and effectively reach the targeted audience.
Formulated the blueprint for execution of communication and media in a highly metricized scenario. Adopted by 9 countries across different continents.
Structured marketing communication and Media Planning & Buying for SouthEast Asian countries and dealt with multiple advertising and media agencies.
Improved efficiencies by 33% on media spends & investment enabling the brand to improve SOV & SOM.

Maxus india ltd.

Media Group Head

Feb 2007 – Aug 2008 · 1 yr 6 mos · Gurugram, Haryana, India

Led brand’s media/buying accountabilities for assigned brands & optimized obust ROI for the brands.
Drove annual brand strategy & figured out investment potential, grossed Rs. 560 cr as total billing from Media Buying.

Zenithoptimedia india limited

Media Group Head

Feb 2006 – Jan 2007 · 11 mos · Gurugram, Haryana, India

Launched successfully flagship brands like Maggi Dal Atta Noodles & Everyday Slim.
Accounted to manage prestigious Nestle brands(Chocolates, Coffees & Culinary) by steering Media Planners.

Lintas media group

Media Manager

Mar 2004 – Mar 2006 · 2 yrs

Played an exemplary role in launching brands viz. Wills Lifestyle and John Players in India.
Devised policies for Media Lab, Good proprietary tools planning, strategizing Media Alteration, and Optimization, etc.