Namrata Kallapur

Digital Marketing Specialist

London, England, United Kingdom15 yrs 6 mos experience

Highly Stable

Key Highlights

Achieved +1000% reach and 260% engagement growth.
Top-rated freelancer on Upwork with 100% success rate.
Led marketing for India's largest luxury fashion retailer.

Stackforce AI infers this person is a Marketing Specialist with expertise in Digital Marketing and Brand Management across diverse industries.

Contact

Skills

Core Skills

Digital MarketingBrand ManagementMarketing StrategyProduct MarketingMarketing Management

Other Skills

AdvertisingAnalytical SkillsB2B MarketingB2C MarketingBrand MarketingBrand Positioning StrategiesBrand StrategyBusiness DevelopmentCRMCampaign ManagementCanvaClient ServicesComplex Project ManagementContent MarketingContent Strategy

About

I'm a marketing specialist with a mission to create memorable campaigns that delight consumers and stakeholders. Currently, I'm committed towards the ambitious goals of a unique London-based social enterprise on its growth path. In the past, I've had the opportunity to lead marketing function for one of India's largest luxury fashion retailer, build an edtech platform for upskilling retail professionals, and be a part of some amazing teams in advertising, travel and retail businesses. During this time, I gained a very diverse set of skills that have helped me look at business problems not just from the lens of a marketer but also from an entrepreneur’s perspective - this I feel is valuable. In a nutshell: • MCIM from Chartered Institute of Marketing • Specialise in ROI-focused 360° marketing campaigns, digital marketing and content strategy. • Worked across luxury retail, ed-tech, tourism, real-estate companies. • 7 years working with global retail brands from the USA, UK, EU and UAE. • Top-rated freelancer on Upwork with 100% success rate, while working with 10+ global clients. Tools: • Google Analytics, SEO Optimization, Facebook Ads Manager, Google Ads Manager • Zoho CRM, Mailchimp, Shopify/WIX/Wordpress Websites • Canva, Adobe Suite, Capcut, Prezi, Excel reporting dashboards Always looking forward to connect with like-minded professionals.

Experience

15 yrs 6 mos

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs

Current Experience

Business launchpad

2 roles

Marketing Lead

Promoted

Apr 2025 – Present · 1 yr 1 mo · London Area, United Kingdom

As a part of the senior leadership team at Business Launchpad, I focus on driving awareness and enrollment for our entrepreneurship development programmes, specifically targeting youth across London. In FY 25, delivered +1000% increase in reach, +260% engagement and 98% lead growth with a 24% reduction in marketing spend compared to the previous year. This was achieved through strategic brand building and digital marketing activities. I also manage marketing for Tooting Works, the resource engine behind Business Launchpad.

Inbound Lead GenerationDigital StrategyBrand MarketingStorytellingCanvaCampaign Management+2

Marketing Manager

May 2024 – Apr 2025 · 11 mos · London Area, United Kingdom

Worked on positioning BLP as a trusted voice in the youth entrepreneurship space. Focused on building a strong digital brand presence, creating awareness of our mission, and driving meaningful engagement with our audiences. Key contributions include revamping the website UI/UX, SEO project, improving web traffic, designing and implementing successful lead generation campaigns for our flagship programmes.

Brand ManagementLead GenerationContent MarketingWebsite BuildingSocial Media MarketingDigital Marketing

Freelance

Marketing Consultant

Jan 2021 – Apr 2024 · 3 yrs 3 mos · London / UAE

Worked with new founders and seasoned entrepreneurs across the globe to build their brand presence through strategic marketing communications.
Gained Upwork's coveted top-rated status with a 100% success score. I developed and executed marketing strategies for a diverse range of clients, including an e-commerce furniture retailer and a fashion brand in Dubai, a dating app in the USA, a real estate firm in India, a fine jewellery brand in the USA, and a spices brand in Singapore. My role involved planning and implementing digital marketing strategies, content marketing, ROI-focused social media campaigns and more. I managed website CMS and SEO optimization on platforms like Shopify and WIX, crafted brand identities and visual assets, and worked closely with technical and creative teams. I also handled regular campaign analytics, optimized performance, and built lasting client relationships.

Digital MarketingSocial Media CommunicationsSocial Media MarketingCreative StrategyContent MarketingBrand Management

Edgeical

Marketing Head

Apr 2019 – Oct 2020 · 1 yr 6 mos · Bengaluru Area, India

As part of the leadership team, I led the product and marketing strategy for launching India’s first retail ed-tech platform aimed at enhancing the productivity of retail professionals. Collaborating with creative, content, and web development teams, I spearheaded B2C demand generation through PR, print, SEO, SEM, and Meta campaigns. I also automated personalized email campaigns, managed the Shopify website, created landing pages and copy, and oversaw web traffic, conversions, and client accounts. Additionally, I organized B2B events, on-campus workshops, and online webinars, supported sales teams with print and digital collateral, wrote content for the website and retail learning programs, and managed the annual marketing budget.

User Experience Design (UED)B2B MarketingTechnology MarketingIntegrated MarketingGo-to-market StrategyContent Marketing+2

Aditya birla fashion and retail ltd.

Group Marketing Manager

Nov 2013 – Apr 2019 · 5 yrs 5 mos · Bengaluru Area, India

I led the marketing strategy for India's largest luxury retailer, working across 12 stores pan-India over 50 global fashion brands, primarily from the UK and Europe. My role included orchestrating 360 degree integrated campaigns, digital marketing, ecommerce, PR strategy, events and more. I managed relationships with global brand teams, go-to-market campaigns to engage and acquire high-net-worth customers, directed new store launches, seasonal press days, and brand launches, and handled digital marketing for the newly launched e-commerce channel.
I successfully launched Ted Baker and Hackett London stores in India, built brand partnerships, enhanced the in-store shopping experience for flagship stores, and developed CRM strategies to drive repeat purchases and attract new customers. Additionally, I mentored a team of two executives and managed the annual marketing budget.

Brand StrategyGo-to-market StrategyLaunching New BrandsDigital StrategyE-commerceBrand Management+1

Globus family of brands

Assistant Marketing Manager

Jan 2013 – Nov 2013 · 10 mos · Bengaluru Area, India

Led website maintenance and digital marketing initiatives for the company’s group travel products, while managing trade marketing activities including franchisee promotions, event planning, and trade show collateral. Designed and executed targeted email campaigns, and developed press releases and media kits to support pan-India B2B promotions.

Aditya birla fashion and retail ltd.

Marketing Executive

Apr 2011 – Jan 2012 · 9 mos · Bengaluru Area, India

Part of the team at The Collective where I managed the execution of multi-channel marketing campaigns across print, PR, social media, and direct channels. Led 4+ go-to-market initiatives aimed at driving in-store footfall among high-net-worth customers, while developing press releases and media kits to promote seasonal merchandise across key media outlets.

Marketing OperationsMarketing Management

Infinity advertising

Client Servicing Executive

Feb 2009 – Nov 2010 · 1 yr 9 mos · Ahmedabad Area, India

Managed creative and media requirements for three of the agency’s top clients, including a government account. Collaborated with client and creative teams to develop brand messaging, print ad creatives, and website content. Authored impactful PR articles that secured prominent placements across leading newspapers and magazines.