Rashika Ahuja — CEO

Words with purpose. I believe language isn’t just communication, it’s design. The right words simplify complexity, create clarity, and build bridges between people and ideas. Words are how we earn trust, inspire action, and turn abstract visions into human experiences. My career began in engineering, working with IBM and Accenture, where I spent five years learning the discipline of systems and the responsibility of delivering for global clients like Harrods, BJs, and Best Buy. That foundation taught me how to think critically, act with accountability, and design solutions that last. In 2019, I followed a curiosity that had always been there: the intersection of creativity and technology. I joined ProCreator as a Content & UX Writer, where I discovered how storytelling and design thinking could reshape user experiences. It was never just about writing copy—it was about listening deeply, understanding real needs, and creating narratives that made businesses more human. Over time, I helped reimagine how ProCreator showed up in the world. From developing our marketing strategy and redesigning our digital presence to shaping communications that spoke with clarity and care, I built frameworks that continue to support our growth today. As Director of Marketing & Communications, I now lead our efforts to not only tell our story but to constantly evolve it—exploring how AI can amplify creativity, how data can sharpen empathy, and how brands can speak with both consistency and heart. At the same time, my passion for making design accessible led to co-founding ProApp in 2019. What started as an idea is now a global community of 500,000+ learners. Through 80+ bite-sized courses, free workshops, design challenges, and our AI-powered mentor, we’ve created a space where anyone, anywhere, can explore design. What ties all of this together is a simple belief: progress matters more than perfection. Every project, every strategy, every story is an opportunity to learn, refine, and create something better than before. And at the heart of it all are people—clients, colleagues, learners, who remind me daily why I do what I do. Whether you’re a business looking to refine your marketing strategy or a design enthusiast eager to grow, I’d love to connect. Let’s keep building experiences that inform, inspire, and last. Skills: Content Strategy, Marketing Strategy, UX Writing, Digital Design, Design Education, Brand Storytelling, AI Integration, User Engagement

Stackforce AI infers this person is a SaaS and EdTech marketing leader with a strong focus on user engagement and content strategy.

Location: Mumbai, Maharashtra, India

Experience: 10 yrs 3 mos

Skills

Marketing Strategy
Content Strategy
User Experience
Ui Development

Career Highlights

Increased user engagement by 40% through strategic content.
Co-founded ProApp, growing a community of 500,000+ learners.
Implemented marketing strategies leading to 20% user retention growth.

Work Experience

ProCreator - Global UI UX Design Agency

Director of Marketing and Communications (4 yrs 7 mos)

ProApp - Learn Design

Co-founder | Chief Marketing Officer (6 yrs 11 mos)

Head Of Marketing & Content (2 yrs 8 mos)

Accenture

Application Development Analyst (4 mos)

IBM

Client Services Manager (3 mos)

Application Developer (3 yrs 1 mo)

Bharat Heavy Electricals Limited

Summer Intern (1 mo)

Elcosoft

Summer Internship (0 mo)

Education

Marketing Director Course at NEXT MBA

Bachelor of Technology at Sharda University

HSC(12th) at St.Ann's Senior Secondary School

SSC(10th) at St.Ann's Senior Secondary School

Rashika Ahuja

CEO

Mumbai, Maharashtra, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased user engagement by 40% through strategic content.
Co-founded ProApp, growing a community of 500,000+ learners.
Implemented marketing strategies leading to 20% user retention growth.

Stackforce AI infers this person is a SaaS and EdTech marketing leader with a strong focus on user engagement and content strategy.

Contact

Skills

Core Skills

Marketing StrategyContent StrategyUser ExperienceUi Development

Other Skills

CC++CommunicationCommunication DesignContent CreationContent WritingCustomer ServiceDigital MarketingEducational LeadershipHTMLJavaJavaScriptKey Client RelationshipsLeadershipManagement

About

Experience

Procreator - global ui ux design agency

Director of Marketing and Communications

Aug 2021 – Present · 4 yrs 7 mos · Mumbai Metropolitan Region · On-site

Words have the power to connect, inspire, and transform. I use them to shape meaningful experiences, build lasting relationships, and drive impactful interactions at every touchpoint.
I developed content strategies that significantly improved user engagement by 40%. This involved crafting compelling narratives and creating seamless user experiences that resonate with our target audience.
By integrating best SEO practices and data-driven insights, I enhanced content visibility, leading to a 21% increase in organic traffic. My approach to UX writing ensures that every piece of content is not only functional but also engaging, helping users navigate websites and products effortlessly.
In the development of ProApp, I played a crucial role in guiding the content creation process from ideation to execution. My contributions were instrumental in attracting over 400,000+ aspiring designers, establishing ProApp as a leading platform for design education.
I focused on creating content that educates, inspires, and provides a rich learning experience for all users. This holistic approach to content strategy has been key to our success.
As the Director of Marketing at ProCreator, I implemented comprehensive marketing strategies that strengthened our brand presence. I collaborated with cross-functional teams to develop targeted campaigns, resulting in an 18% increase in user retention. My ability to combine marketing with UX writing has enabled me to create cohesive, impactful messages that resonate deeply with our audience and drive user action.
I also oversee content development for new features and updates, ensuring that our messaging is consistent and effectively communicates the value of our offerings. My focus on user engagement and community building has fostered a loyal user base that continues to grow.

Marketing StrategyContent StrategyStrategic CommunicationsUser Experience WritingCommunication Design

Proapp - learn design

2 roles

Co-founder | Chief Marketing Officer

Promoted

Apr 2019 – Present · 6 yrs 11 mos

As the Co-founder and Chief Marketing Officer of ProApp, I have been instrumental in transforming ProApp into a leading ed-tech platform with a global community of over 400,000+ designers. My focus is on integrating digital marketing strategies with content creation to drive user acquisition, engagement, and retention.
One of my primary achievements has been the UX Writing and execution of comprehensive marketing strategies that resulted in a 20% increase in user retention and a 24% growth in our user base. These strategies included SEO optimization, social media marketing, and targeted email campaigns, all designed to enhance our brand visibility and attract a diverse audience.
In my role, I have led the content strategy for ProApp, ensuring that our educational content is valuable. I spearheaded the creation of 80+ bite-sized design courses, live design workshops, and design challenges, which have significantly contributed to our platform's success. By leveraging data-driven insights and user feedback, I have continuously optimized our content to meet the evolving needs of our users, resulting in a 78% improvement in course completion rates.
I have also overseen the redesign of our website, ensuring it aligns with our brand identity and provides an intuitive user experience. This redesign led to a 20% increase in organic traffic and improved overall user satisfaction. Additionally, I have collaborated with cross-functional teams to integrate AI-powered features like the Pro Mentor in ProApp, which offers personalized learning experiences to our users.
I have cultivated strong partnerships with industry influencers like ADP List, further solidifying our position in the market. My approach combines strategic thinking with creative execution, ensuring that ProApp continues to innovate and grow.

Head Of Marketing & Content

Apr 2019 – Dec 2021 · 2 yrs 8 mos

Accenture

Application Development Analyst

Jan 2019 – May 2019 · 4 mos · Bangalore

In this role, I focused on optimizing the payment processes within the Sterling OMS to ensure seamless transactions for Best Buy customers. I was responsible for designing and implementing payment workflows that integrated smoothly with existing systems, ensuring both security and efficiency. By collaborating closely with the client and internal teams, I gathered requirements, identified potential bottlenecks, and developed solutions that improved the overall user experience. My contributions helped streamline payment operations, reducing transaction times and enhancing customer satisfaction.

Ibm

2 roles

Client Services Manager

Mar 2017 – Jun 2017 · 3 mos

Application Developer

Nov 2015 – Dec 2018 · 3 yrs 1 mo

Worked for developing and enhancing the UI, for the call center application (Call Center for
Commerce- Sterling) for 2 different clients.
Was involved in the Requirement Gathering, Design, Development, Deployments and the Go-Live
phases of the application.
Trained in React.js with knowledge of Angular 4.
Worked on developing small modules in Order Management System (Java).
Good Knowledge on release management, with extensive usage of Service Now tool to handle the
releases and manage the sanity of the environment.Worked on the development and enhancement of the UI for the Call Center for Commerce (Sterling) application, serving two different clients. Played a key role in the Requirement Gathering, Design, Development, Deployment, and Go-Live phases of the application, ensuring seamless delivery and client satisfaction.
Trained in React.js with practical knowledge of Angular 4, contributing to the development of small modules within the Order Management System (Java). My work involved building user interfaces that improved the overall user experience and streamlined client operations.
Gained extensive knowledge in release management, utilizing the ServiceNow tool to handle releases efficiently and maintain the stability of the environment. I ensured that all releases were properly managed, and any issues were promptly addressed, maintaining the sanity of the environment and minimizing downtime.
My role required close collaboration with cross-functional teams to ensure that all client requirements were met and that the final product exceeded expectations. I also contributed to team training and knowledge sharing, helping to improve the overall skill set of the team.

Bharat heavy electricals limited

Summer Intern

Jun 2014 – Jul 2014 · 1 mo · India

6-weeks
Undertook a project for Employee Management(Java)

Elcosoft

Summer Internship

Jun 2014 – Jun 2014 · 0 mo · Gurugram, Haryana, India

Worked on a project termed as 'Stucial'.Was somehow a module of Student Management System.
Learnt the concepts of web designing. Designed various modules for the same.
Technologies used were- ASP.NET