Santosh Deshmukh — CEO
Innovative marketer. Strategic leader. Builder of bold brands. With 25 years across EVs, batteries, passenger cars, and premium two-wheelers, he’s been at the forefront of India’s automotive transformation. From shaping homegrown heroes to steering global icons, his journey spans brand building, product strategy, channel development, and customer experience, all with a bias for action and a love for disruption. Today, at MATTER, India’s most dynamic EV startup, he’s not just driving marketing. He’s helping redefine the future of mobility and building brands the world will watch
Stackforce AI infers this person is a strategic leader in the automotive and EV marketing sector.
Location: Ahmedabad, Gujarat, India
Experience: 19 yrs 7 mos
Skills
- Marketing
- Brand Management
- Product Strategy
- Customer Service
- Dealer Management
- Sales Operations
- Product Knowledge
Career Highlights
- 25 years of experience in automotive marketing.
- Led brand strategy for iconic automotive brands.
- Driving marketing at India's leading EV startup.
Work Experience
Matter
Sr Vice President - Head Of Marketing (4 yrs 2 mos)
Piaggio Group
Head Of Marketing 2 Wheelers (Vespa and Aprilia) (3 yrs 4 mos)
Tata Motors
Divisional Manager - Marketing - UV Product Group (Safari, Aria, Sumo, Xenon XT) (8 yrs)
HINDUSTAN MOTORS LTD
Territory Manager - Mitsubishi Lancer and Pajero (1 yr 4 mos)
E k kanoo
Executive - Institutional Sales - Toyota and Lexus (2 yrs 8 mos)
Education
Innovation Management and Entrepreneurship at HEC Paris
Master of Business Administration - MBA at K J Somaiya Institute of Management
Bachelor of Engineering - BE at M.H. Saboo Siddik College Of Engineering
Diploma In Advance Computing at CDAC
Associate's degree at HEC Paris
