Abhilasha Singh

Business Development Executive

Maharashtra, India9 yrs 6 mos experience

Key Highlights

  • Proven expertise in marketing management and strategy.
  • Strong background in brand management and digital marketing.
  • Experienced in managing trade shows and marketing campaigns.
Stackforce AI infers this person is a Marketing Professional with expertise in Software and B2B marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Marketing ManagementBrand Management

Other Skills

Account ManagementAdvertisingAttributionBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Competitive AnalysisCustomer Relationship Management (CRM)Digital MarketingEvent ManagementKey Account ManagementLeadershipManagement

About

Experienced Marketing Professional with a demonstrated history of working in the computer software industry. Skilled in Marketing Management, Market Planning, Business Development, Marketing Strategy, and Customer Relationship Management (CRM).

Experience

Sophos

Channel Marketing Specialist

Jun 2024 – Present · 1 yr 9 mos · Remote

Xoriant

Senior Executive- Partner Marketing

Feb 2023 – Jul 2024 · 1 yr 5 mos · Pune, Maharashtra, India

Service stack technologies

Marketing Manager

Apr 2018 – Apr 2019 · 1 yr · Pune Area, India

Quick heal

Sr. Executive Marketing

Jul 2015 – Jul 2017 · 2 yrs · Pune Area, India

  • Developing and managing agencies for marketing plan execution
  • Responsible for Brand activation and visibility across managed geography
  • Managing industry specific trade shows and sponsorship events
  • Developing and designing in shop elements for promotion
  • Managing website, collateral, case studies & testimonials
  • Sourcing and production of gifts/merchandise for partners & end users
  • E-mail campaigns and digital marketing activities
  • Market research & competitor analysis
  • Tracking effectiveness of campaigns
  • Formulating partner & customer schemes
  • Planning marketing budget and monitoring related spends
Brand ManagementMarket ResearchDigital MarketingMarketing Campaign ManagementTrade ShowsMarketing Management

Redington india ltd

Product Marketing Specialist

Jun 2011 – Oct 2014 · 3 yrs 4 mos · Chennai Area, India

  • Primarily drive channel marketing and integrated marketing programs
  • Implement Go to Market strategies and manage multiple tactical activities to reach a targeted audience
  • Incentive schemes for channel partners
  • Market research for new business growth
  • Event management and corporate communication
  • Webinars & e-Connect and other demand generation programs

Education

Institute of Management Studies, DAVV

MBA — marketing

Jan 2009 – Jan 2011

institute of management studies

BBA — e-commerce

Jan 2006 – Jan 2009

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