Mar 2024 – Feb 2025 · 11 mos · Pune, Maharashtra, India · Hybrid

• Developing comprehensive GTM strategies for in-house accelerators to drive business growth and market penetration. Designing and delivering impactful sales enablement collaterals for the Digital Engineering service line, such as case studies, brochures, flyers, web pages, and videos, effectively showcasing capabilities and success stories. Managing the LinkedIn presence for Digital Engineering and Assurance, curating and tracking content to engage the target audience. Additionally, played a key role in planning and executing events, ensuring alignment between marketing content, design, and business objectives to maximize visibility and impact.

Apr 2023 – Mar 2024 · 11 mos · Pune, Maharashtra, India · Remote

• At Velotio, I drove impactful strategies in B2B Marketing for cutting-edge service offerings. I spearheaded the development of high-quality B2B content across various platforms, including blogs, case studies, webpages, and sales-enablement collateral. I authored close to 10 case studies and 8+ webpages that are LIVE on the website. Furthermore, I managed corporate communications for internal events and branding initiatives.

May 2021 – Mar 2023 · 1 yr 10 mos · Pune 411045, MH · Hybrid

• In my previous role as a Senior Marketing Executive at GS Lab, I collaborated with cross-functional teams to devise marketing goals and strategies for the Connected Experience Business Unit, which encompassed offerings such as Data Science, Telecom, Communication, and strategic partnerships like Salesforce, MuleSoft, and Avaya. Independently, I executed lead generation campaigns through various channels to onboard new customers. I worked closely with business teams to engage with prospect customers, analysts, and other potential markets. Speaking in terms of numbers, I authored over 20 case studies and multiple blogs that ranked first on SERP results. Additionally, I created numerous sales-enablement collaterals that supported the sales teams in presenting to potential markets. Notably, I orchestrated end-to-end events such as MWC Las Vegas, MWC Barcelona, CISCO LIVE, and GITEX. My contributions were acknowledged with the "STAR OF THE QUARTER" Award.

Aug 2018 – May 2021 · 2 yrs 9 mos · Pune/Pimpri-Chinchwad Area · Hybrid

• During my tenure as an Assistant Product Marketing Manager at Cygnet Infotech, I spearheaded the conception, market rollout, and sales for Cygnature - a digital signing solution. This comprehensive product marketing experience involved everything from competitor research to brand positioning, pricing, promotions, and launching the product in various markets. Collaborating closely with sales teams allowed me to gain a precise understanding of the market, while working with development teams enabled me to create multiple use cases to ensure the product's success. We conducted numerous beta tests, surveys, and use case designs. Additionally, I developed multiple collaterals such as battle cards, case studies, flyers, and brochures to empower the sales team to effectively sell Cygnature. Taking ownership of the website's content, I expanded it from a static one-page site to a dynamic website with over 40 pages. My in-depth product knowledge allowed me to conduct over 10 product webinars single- handedly, launch the product at Vibrant IT Summit events, and execute creative marketing campaigns, resulting in the onboarding of over 5,000 free trial users, some of whom eventually converted to paid users.

Oct 2017 – Aug 2018 · 10 mos · Pune/Pimpri-Chinchwad Area · Remote

• As a Marketing Manager at Mobileware Technologies, I played a pivotal role in shaping the company's success by meticulously crafting our Go-to-Market (GTM) plan for TransXT. This involved conducting in-depth market analysis, identifying key target audiences, and devising comprehensive plans to effectively penetrate markets. Furthermore, I spearheaded the creation of high-quality B2B content, ranging from engaging blog posts to compelling case studies, ensuring that TransXT resonated with financial institutions. I was also involved in crafting social media plans and calendars to attract audiences. Additionally, I executed lead-generation campaigns for small-scale banks with precision, leveraging various digital marketing channels to attract and convert prospects into loyal customers.

Mar 2016 – May 2017 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

• In my role as an Executive in Pre-Sales at BankIT, I drove excellence by enhancing product offerings for "BANKIT" through continuous innovation and refinement. This involved conducting thorough competitor analysis to identify market trends and opportunities for differentiation. With a keen understanding of market dynamics, I formulated targeted marketing strategies tailored to new geographies, leveraging insights to effectively position BANKIT and onboard new retailers and distributors. Through the execution of promotional campaigns on product onboarding, I personally worked on the ground to onboard multiple retailers. Moreover, I created high-quality content in forms of webpages, presentations, flyers, brochures, and print materials that served as a cornerstone for our marketing efforts, ensuring consistency and resonance across all touchpoints. Leading a team of 5+ Sales Executives, I provided guidance and support, fostering a collaborative environment to achieve sales objectives.