Scindia Balasingh — Director of Engineering

Scindia is a dynamic technology marketing leader with a strong foundation in Marketing and Operations (MBA) and Information Technology (B-Tech IT), blending technical expertise with strategic insight to navigate complex, evolving markets. Her deep understanding of technology, combined with her ability to craft innovative go-to-market (GTM) strategies, has positioned her as a successful leader in global technology marketing. As Director of Global Tech Marketing at Cognizant, she drives pipeline growth, GTM execution, and brand positioning, ensuring impactful marketing initiatives and demand generation to propel business growth across service lines worldwide. Her extensive experience spans IBM, Freshworks, Multiplier, Redington, and Blue Star, where she has scaled marketing functions, built global partnerships, and executed high-impact strategies that enhance revenue and customer engagement. Her ability to align marketing strategy with business objectives, craft compelling narratives, and lead transformative initiatives has solidified her leadership in the industry. A passionate advocate for women’s leadership and diversity, she hosts the MOV LeadHERs podcast, celebrating the achievements of women leaders. She is a sought-after speaker at prestigious forums such as IIM Kashipur, IIT Kharagpur, SSN, GIM, the G20 Summit, World Women Economic Forum, Umagine, CIO News, CXOTV, and more, and has judged the American Speak-Off Idol. Her contributions have earned her numerous prestigious accolades, including Asia's 100 Power Leaders in Marketing, Woman Icon of The Year, Emerging CMO, Tech Marketer 2021, Women Icon of The Year by Women Economic Forum, Tamil Nadu’s Top Woman Leader, Top 20 Women Catalyst in Indian IT, Women Super Achiever Award, Women in Martech Award, Global Women Icon, and Top 10 Marketing Leaders.

Stackforce AI infers this person is a leader in MarTech with a strong focus on B2B strategies.

Location: Chennai, Tamil Nadu, India

Experience: 14 yrs 8 mos