Krithika Sriram — CEO

Krithika Sriram is a multi-award winning marketing & e-commerce business leader with experience across marquee companies - Tata Trent, Bain & Company, Google and Indo-British fashion e-commerce portal Koovs.com. Krithika has extensive experience spanning key areas of marketing & strategy including growth strategy, integrated marketing strategy, brand management, Customer Experience (CX), CLCM, analytics, digital strategy, media planning & buying and vendor/channel partner management. In her current role, Krithika heads marketing for Zee Entertainment Enterprises for the flagship business and key digital initiatives. At Tata Trent Ltd., she headed marketing, digital, Customer CLCM, insights & analytics for the largest businesses of Trent - Westside fashion retail chain and Landmark. She was the Business Head (P&L role) for the ecommerce business of Tata Trent (Westside, Landmark & Zudio) At Bain & company, Krithika helped define & implement the digital transformation strategy for large conglomerates in consumer products and retail domain. At Koovs.com, Krithika led the marketing team, working directly with the Co-Founders. She successfully delivered results in a competitive e-commerce industry, driving robust growth in traffic/customer acquisition, brand visibility and sales. She has led large-scale online campaigns that won multiple prestigious awards. At Google, Krithika managed a portfolio of top e-retail players in Retail & CPG vertical in the North American market. She delivered digital strategy consulting to clients and helped them meet their business objectives using Google’s marketing solutions.

Stackforce AI infers this person is a Marketing and E-commerce expert with a strong focus on digital strategy and customer experience.

Location: Mumbai, Maharashtra, India

Experience: 18 yrs 6 mos