Naarayan T V — CEO
As a marketer, i look for challenges-building a brand, a team or identifying segments that drive profitability. I am a content enthusiast and love building brands through content that moves people. In a career spanning 2 decades, I’ve managed initiatives that’ve been recognised and awarded multiple times across CMO Asia, DMAi and many more. At IDFC FIRST Bank, I had the privilege of building some of India’s most coveted large impact properties and sponsorships spanning sports marketing across spectatorial and participative sports ( BCCI, Marathons), thought leadership and segment led IPs. At SugarBox Networks, I set up the marketing and Comms team across Brand,Digital,Creative,PR and Partnership marketing. At PayPal, I handled the Merchant acquisition vertical within marketing for all international Growth markets including SEA, India, Middle East, Africa, Japan, Mexico, Brazil, China, LATAM and select European geographies. From SMBs to large enterprises, it gave me the opportunity to build brand PayPal one country at a time as we expanded our footprint while enabling cross border business. Earlier, as Head- Marketing at PayPal India, i spearheaded the marketing strategy for both sides of our network -the Consumer and Business segment in India. I was responsible for managing budgets, acquisition targets and P&L . In my previous stints across some of the world's best brands, I've juggled roles across traditional marketing, product communication and managing proposition. From assets to liabilities, consumer to business segments, sponsorships to activations, I’ve led teams that’ve helped brands shine and gain market share. My strength lies in growing and nurturing teams to deliver at high levels. I've worked on fabulous marketing campaigns and large sponsorship properties such as the Standard Chartered Mumbai Marathon which has been awarded across multiple categories. A keen understanding of products and interest in driving business through marketing efforts has always been my forte.Having managed Proposition /Product roles,i have a good understanding of customer segments. I've led cross functional teams that've launched new online products/platforms at HSBC InvestDirect, TimesofMoney's new remittance platform for elite customers and the hugely successful digital referral program MOR. My areas of interest include working on ATL/BTL campaigns, product marketing.I have a well rounded exposure in managing digital,on-ground and location specific campaigns for branches to create campaigns that deliver on ROI
Stackforce AI infers this person is a Marketing Leader in the Fintech and E-commerce sectors.
Location: Mumbai, Maharashtra, India
Experience: 20 yrs 7 mos
Skills
- Brand Management
- Marketing
- Marketing Strategy
- Digital Marketing
- Customer Acquisition
- Marketing Communications
Career Highlights
- Two decades of award-winning marketing experience
- Expert in building brands through impactful content
- Proven track record in managing high-performing teams
Work Experience
Akasa Air
CMO (7 mos)
IDFC FIRST Bank
CMO (3 yrs 8 mos)
SugarBox
Head Of Marketing (7 mos)
PayPal
Head Merchant Acquisition- International Markets (7 mos)
Head Of Marketing (1 yr 11 mos)
Head- Merchant Marketing,India (1 yr 8 mos)
Standard Chartered Bank
Director & Head - Digital Marketing & Media Planning (2 yrs)
Head-Media Planning (2 yrs 6 mos)
HSBC
Vice President- Premier Proposition (11 mos)
Vice President & Head- Brand & Marketing (10 mos)
Associate Vice President-Marketing (1 yr 8 mos)
TimesOfMoney
Senior Manager-Digital Marketing (1 yr)
Motilal Oswal Securities Ltd
Senior Manager-Product Marketing (2 yrs)
Kotak Securities
Assistant Manager-Marketing/Branding (1 yr 3 mos)
Education
MBA at PSG Institute of Management
B.Tech at University of Calicut
