Feb 2024 – Present · 2 yrs 2 mos · Mumbai, Maharashtra, India · Remote

• As the founder of Raashan, my role encompasses a wide range of responsibilities to ensure the success and growth of our millet-based food company. Here’s a detailed look at what I do:
• Product Development: I oversee the creation and improvement of our millet-based products, ensuring they meet high-quality standards and cater to our customers' health needs.
• Sales and Distribution: I manage the sales strategy and distribution channels to ensure our products reach a wide audience, both online and offline.
• Market Expansion: Constantly on the lookout for new markets and channels to expand our reach, including partnerships with retailers and collaborations with like-minded brands.
• Customer Marketing: I develop and implement marketing strategies to engage with our customers, promote our products, and build a loyal customer base.
• Community Engagement: Actively engaging with our community on social media and through events to share insights on healthy eating and the benefits of millets.
• Operational Management: Overseeing daily operations, from production to logistics, ensuring everything runs smoothly.
• Collaboration: I often seek the help and support of friends, family, and industry experts to bring fresh ideas and perspectives to Raashan.
• Strategic Planning: Setting long-term goals and strategies to drive the company forward, focusing on sustainability and health trends.
• Through these efforts, I aim to make Raashan a leading name in healthy, sustainable food choices. If you want to have a chat or discuss potential collaborations, feel free to DM me!

Jan 2024 – Mar 2024 · 2 mos · Mumbai, Maharashtra

• Working on a personal project related to food and nutrition. Please reach out if interested in helping or if you need any help in:
• Product or Growth marketing in Startup
• Looking to start Enterprise Marketing
• Career Advice

Oct 2022 – Dec 2023 · 1 yr 2 mos

Jun 2021 – Oct 2022 · 1 yr 4 mos

• Working on enhancing onboarding process while making it Product focussed
• Enhancing website experience to drive more website conversions to revenue
• Customer marketing - Creating strategies for upselling and cross-sell services to the existing customer base
• Working on creating core messaging architecture for international and domestic markets
• Working on Product launches and feature announcements keeping messaging, branding, SEO, and customer communications aligned with business goals
• Working cross-functionally with different teams like Sales, Customer Success, Product, Marketing, and Tech team as well.

Mar 2020 – Jun 2021 · 1 yr 3 mos

• As a head of Growth Marketing, the role was at the intersection between Marketing, Sales and Product Development.
• This journey started on a higher note with :
• Regular offline customised events with our prospects
• Well strategized digital campaigns to retarget the prospective audience
• Engaging them through other channels like emails, webinars and so on.
• But with the pandemic, the role pivoted differently. From PIVOT mode we moved to SURVIVAL mode.
• With my amazing team of Growth marketers, we took on some amazing projects and changed objectives.
• PROJECT: Brand Awareness: CXO Diaries
• Since CXOs were at the foot front we started a webinar discussion series to discuss how the pandemic is going to change the future of work and Expense management
• Helped increase our social media followers from 900 to 12000+
• Increased CXO engagement on our posts as well
• Not even a single penny was spent and we had a regular audience of at least 60 for each episode.
• PROJECT: Knowledge Series & Sales Enablement
• Started initiative where our CS heroes told their implementation stories.
• Shared about 5-6 success stories with the team. These were in-depth knowledge sessions
• Great response from the team and restored faith in product capabilities
• PROJECT: Virtual Go-live Celebrations
• With virtual life, one thing made easy was to connect.
• Celebrated 20 go-lives with enterprise clients. Got amazing quotes from CXOs.
• Standardised the ceremony so that it can be scaled by the CS team.
• With this relationship building, was able to create 11 case studies in 3 months.
• PROJECT - OUTBOUND AUTOMATION
• Established Outbound tech-stack end-to-end
• Created a BDR onboarding and training plan
• With help of the new process, we saw consistent lead generation progress and achieved numbers at par with pre-COVID times.

Jan 2018 – Mar 2020 · 2 yrs 2 mos

• Primary KRA -
• Researching US & Middle East market situation and working on marketing plan for same.
• Enabled Growth initiatives to upscale in Indian market.
• Found new technologies to enhance Marketing approach in tandem with Business objectives.
• Executed IMC plan created by myself to reinforce Brand message from multiple Marketing channels.
• OFFLINE INITIATIVES:
• Developed Corporate events as Lead generation channel single handedly .
• Developed sponsorship plans for company-dedicated events.
• Created & managed growth loop methods from this channel to get Enterprise clients.
• Executed engagement ideas to help get 80% awareness among CXO community, especially
• the CFOs.
• Created plan for offline presence of media participation in relevant India FinTech Awards
• (IFTA), other recognition platform, to plan and organize events and meet-ups.
• ACTIVITIES ENHANCING MARKET RELATIONS:
• Made connections with big market research companies, including Gartner and Forrester,
• to get ourselves recognized by them.
• Successfully got research study done along with CFO India, stating the Trends of Travel &
• Expense (T&E) in Indian Enterprise Market.
• Created plan for offline presence of media participation in relevant India FinTech Awards
• (IFTA), other recognition platform, to plan and organize events and meet-ups.
• DIGITAL INITIATIVES
• Created and executed webinar plan to promote the product in conjecture with external agencies such
• as Forrester, Dun & Bradstreet, and similar others.
• Successfully created and executed a distribution plan for Benchmark study we had commissioned with CFO India. This is the one-of-a-kind research report done in India.
• Created and executed with help of a team Lead nurturing program.

Mar 2016 – Jan 2018 · 1 yr 10 mos

• Managed Social Media (Facebook and LinkedIn) paid Ad evaluations, integration of
• HubSpot, Google Analytics, and inspection for opportunities of other brand
• communication activities for the company
• Developed social media and offline events plan
• Worked on email marketing via drip and publisher run campaign, which lead to 20%
• increase in Lead Generation
• Planned and managed content curation, distribution, and optimization of existing
• campaigns on paid and organic mediums
• Developed Public Relations (PR) plan and offline & online marketing communication
• opportunities for growth, brand recall, and targeted reach

Apr 2015 – Jun 2015 · 2 mos · Mumbai

Oct 2014 – Nov 2014 · 1 mo · Mumbai

Mar 2014 – Apr 2014 · 1 mo

• A lot of research work related to the ongoing projects. Compiling the results together to present to the team.