Aug 2022 – Present · 3 yrs 7 mos

May 2021 – Oct 2021 · 5 mos · Remote · Remote

• Yalo is an ai-powered conversational commerce platform.
• >I led the competitive intelligence project, enabling strategic differentiation.
• >I partnered with sales to refine ICP and buyer personas, significantly improving targeting.
• >My analysis of market trends and product gaps influenced feature prioritization.
• >I engaged analyst firms to identify and pursue high-value accounts in key emerging markets.

Dec 2018 – Apr 2021 · 2 yrs 4 mos · Chennai

• Led marketing efforts for Zoho PageSense, a conversion optimization and personalization platform. Managed a team of 4 marketers; handling a lean team allowed me to don multiple hats and work on everything from positioning, branding to customer acquisition, retention and advocacy.
• Responsibilities:
• >Identify the ideal customer profile (ICP), analyze the product-market fit and develop and launch GTM strategy
• >Work on product positioning, messaging and branding activities
• >Collaborate with various stakeholders for product and feature launches
• >Plan and execute ToFU, MoFU, and BoFU content marketing activities to acquire, nurture and retain
• customers
• >Analyze competitors, coming up with value proposition, and equip the sales team with sales
• enablement documents
• >Work with customer support teams and business partners to identify happy customers and launch
• customer advocacy initiatives
• >Run customer satisfaction and NPS surveys to understand customer perception and provide
• valuable inputs to the product management team

Oct 2015 – Dec 2018 · 3 yrs 2 mos · Chennai

• Founded in 1996, Zoho Corporation is the software company behind three great brands: Zoho, ManageEngine and WebNMS. Zoho offers beautifully smart software to help you grow your business. With over 50 million users worldwide, Zoho's 45+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.
• As a product marketer, I was responsible for developing and executing creative product marketing campaigns.
• >Release Management: I handled pre-and post-product release activities for an email marketing product called Zoho Campaigns.
• >Customer Advocacy: Identified happy customers and worked with them on bringing out case studies and testimonials. I was also part of our community building activities.
• >Website Management: I worked on the site structure, messaging as well as contributed to the aesthetic appeal of the website.
• >Partnerships: Co-ordinated with Zoho partners around the world for feature releases, webinars and testimonials.
• >Lead Generation: Identified different avenues for lead generation. Worked on creating ads for GoogleAds and social media, SEO to bring my product to the first page and various content marketing initiatives. Handled 3rd party sites like Capterra and G2. Ideated and executed campaigns to drive organic reviews and in turn generated leads through these platforms.
• > Worked closely with the product management, sales and customer-facing teams to identify the product's value in the market and our user's perception and worked on content to bolster the collective effort.
• > Speaking opportunities: This role gave me the opportunity to directly meet and interact with a lot of our customers, understand their problems and come up with solutions. I have presented in Zoho's annual user conference Zoholics.

Jun 2014 – Oct 2015 · 1 yr 4 mos

• As a Marcomm executive, I contributed to Kaar’s marketing communication strategies and brand building activities.
• My typical day at work involved:
• >Interacting with various in-house teams including sales and delivery to gather valuable inputs and help shape the content strategy of the organization
• >Liaising with the content team and build a repository of marketing materials and collaterals like brochures, flyers, backdrops, standees, presentations and mailers
• >Contributing to the content and aesthetic features of the organization’s website
• > Executing periodic and targeted email campaigns to nurture leads
• > Managing the company's social media handles
• >Coordinating with external agencies (PR and Printers) to execute all branding and
• communication activities
• >Designing, implementing and facilitating all internal communication tasks (includes internal mailers, employee engagement activities and presentations)

Sep 2013 – Mar 2014 · 6 mos

Nov 2011 – Mar 2012 · 4 mos · Chennai, Tamil Nadu, India