Sourav Shah

CEO

Dubai, United Arab Emirates20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in digital marketing.
  • Recognized as one of the 50 Most Influential Digital Marketers.
  • Expert in driving rapid revenue growth through digital channels.
Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in E-commerce across various industries.

Contact

LinkedIn

Skills

Core Skills

E-commerce StrategyOnline SalesE-commerce GrowthDigital Marketing

Other Skills

AdvertisingAffiliate MarketingAnalyticsBrand ManagementBusiness DevelopmentBusiness developmentCRMCustomer Life Cycle ManagementCustomer Relationship Management (CRM)Customer journey digitizationDigital MediaDigital assets managementDigital marketing communicationE-commerceE-commerce channel management

About

A digital marketing professional with 20+ years of diverse experience in setting up and scaling eCommerce platforms rapidly for varied verticals like Life Insurance (Bajaj Allianz, Aegon Life, Birla Sun Life), Banking (HSBC), NBFC (Mahindra Finance), Food & beverages (Domino's pizza), Retail chain(Trent Limited) & now Aviation (FlyDubai). I specialize in driving revenue growth rapidly from digital channels. My experience in heading eCommerce businesses across varied industries has helped me set up lean, agile e-commerce channels and grow them up quickly. Recogniztions: Analytics Top 100 2019 LinkedIn Power Profile 2018 & 2016 Adobe Top 100 Digital marketers 2018 50 Most Influential Digital Marketers by World Marketing Congress 2017 Adobe Top 100 Content creators 2017 - Guest Speaker at IIM Calcutta, 2017 on how to effectively use social media marketing for businesses - Guest Speaker at IIM Amritsar, 2017 on the evolution of digital marketing - Guest Speaker at IIT Mumbai, 2017 on growing trends in digital marketing - Guest Speaker at IIM Kashipur, 2016 on effective measurement of digital marketing ROI - Guest Speaker at IIT Kanpur, 2016 - Guest Speaker at IAMAI, SDA Boconni, SP Jain Specialties: Digital Marketing Strategist driving Online sales with key skills around SEM/SEO/Social Media Marketing, Mobile Marketing,APP engagement, APP downloads, Analytics and CRM, UI & UX, Media Planning/Buying, E-mail marketing and affiliate marketing. Responsible for developing and executing strategic digital marketing initiatives to generate revenue from Digital platforms. Ownership for the P&L targets for the online channel and individual product categories. Managing all aspects of paid search engine marketing (SEO/SEM), mobile search, Mobile marketing, Mobile application development, social media marketing (SMM), online reputation management (ORM), affiliate marketing and email marketing to generate online traffic through these initiatives and convert this traffic into revenue from online conversions.

Experience

Flydubai

2 roles

Vice President

Promoted

Dec 2024 – Present · 1 yr 3 mos

Senior Manager Ecommerce

Jun 2019 – Dec 2024 · 5 yrs 6 mos

  • Define & drive the corporate E-commerce strategy
  • Drive direct online sales, online ancillary & OTA revenue
  • Drive e-business revenue and profitability by identifying strategic opportunities to grow the online business. Own and manage Web User Experience across company web sites and microsites
  • including design & aesthetics, content, navigation, information architecture, performance and
  • functionality
E-commerce strategyOnline salesWeb User Experience

Trent ltd

Head E-Commerce

Jul 2018 – Jun 2019 · 11 mos · Mumbai Area, India

  • Grow the E-commerce business at Trent limited for Westside| Zudio| Landmarkstore
E-commerce growthBusiness development

Jubilant foodworks ltd.

Head - Digital Marketing and CRM at Domino's Pizza India

Jun 2016 – Jul 2018 · 2 yrs 1 mo · Noida

  • Heading Digital Marketing and CRM initiatives at Domino's Pizza India! Responsible for a) Driving sales volumes across digital assets to meet defined revenue targets b) Growing the mobile contribution to sales via mobile app and mobile web c) Managing the CRM platform for driving higher user frequency and reduce lapse e) Improve UI/UX for digital properties to consistently improve conversions f) Build a strong digital brand through effective use of social media marketing and ORM g) Monitor and use analytical tools to drive higher traffic share and lower the cost of acquisition
Digital MarketingCRMSales growth

Mahindra finance

Head - Digital Marketing

Sep 2015 – Jun 2016 · 9 mos · Mumbai, Maharashtra, India

  • Managing the digital assets at Mahindra Financial Services.
  • Generating revenue online for all Loans (Home, Car, Personal, SME), Term Deposits, Mutual Funds and Insurance products.
  • Digitize the customer journey for all products at MMFSL
Digital assets managementCustomer journey digitizationDigital Marketing

Aegon religare life insurance company limited

3 roles

Head E-Commerce

Promoted

Jun 2010 – Aug 2015 · 5 yrs 2 mos · Mumbai, Maharashtra, India

  • Paid/Organic search marketing: Manage all aspects of paid search engine marketing (SEO/SEM), mobile search, Mobile marketing, Mobile application development, social media marketing (SMM), online reputation management (ORM), affiliate marketing and email marketing to generate online traffic through these initiatives and convert this traffic into revenue from online conversions.
  • Responsible for developing and executing strategic digital marketing initiatives to generate revenue from online sales. Ownership for the P&L targets for the online channel and individual product categories
  • Media Planning and Buying: Responsible for planning & buying digital properties for driving brand presence through display and content plugs. Evaluating campaign performances, restructuring and managing online budgets.
  • Social Media Marketing: Managing the Social media platform for the brand and use facebook/twitter as a channel for servicing customer concerns. Increase brand reach and awareness via effective use of viral content.
  • Online Reputation Managenemt: Managing ORM for the brand across listening and review platforms such as mouthshut.com. Create brand evangelists in the social media space and generate a positive brand recall through customer reviews, brand mentions
  • Responsible for driving business through aggregators and channel partners
  • Analytics: Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce cost of acquisition, improve click rates, open rates, conversion rates, and leads/sales ratio.Take corrective actions to ensure desired results.
  • Content Management: Managing real estate on the website, rearranging web content to ensure higher click rates, more traffic, visibility and higher product uptake
SEOSEMMobile marketingSocial media marketingDigital Marketing

AVP - Digital Marketing

Jun 2010 – Sep 2014 · 4 yrs 3 mos · Mumbai, Maharashtra, India

  • Drive the ECommerce channel and deliver revenue targets from online sales
E-commerce channel managementE-commerce growth

Sr. Manager - Digital Marketing

Jun 2010 – Mar 2013 · 2 yrs 9 mos · Mumbai, Maharashtra, India

Hsbc

Manager - Digital Marketing

Jun 2008 – Jun 2010 · 2 yrs · Mumbai, Maharashtra, India

  • Handling all Digital marketing communication to HSBC India customers through the Alternate delivery channels such as electronic digital mailers, websites, ATMs, mobile phones, direct mailers and personal Internet banking. Managing the entire chain of Customer Life Cycle Management for Internet Banking customers in India to increase channel usage, reduce channel attrition and to drive new acquisitions.Developing digital marketing content -Working closely with marketing agencies to develop innovative digital marketing campaigns. Manage external vendor relationships with advertising and digital design agencies
  • Key skills: Developing Digital Marketing communication, SEO/SEM, managing CLCM programs/ customer journey for Internet banking customers, online customer acquisition, migrating customers to online platform through innovative campaigns & customer centric incentives

Birla sun life insurance company limited

Assistant Manager - Digital Marketing

Jan 2008 – May 2008 · 4 mos · Mumbai, Maharashtra, India

  • Digital Marketing
Digital marketing communicationCustomer Life Cycle ManagementDigital Marketing

Bajaj allianz life insurance company

Brand Manager

Jul 2005 – Dec 2007 · 2 yrs 5 mos · Pune, Maharashtra, India

  • Handling ATL & BTL brand related communication

Education

International Management Institute (IMI) - Antwerp

Master of Business Administration (First Div — Marketing & Finance

Jan 2003 – Jan 2005

Google/NIIT Imperia

Advance Online advertising Program — Digital Marketing

Jan 2010 – Jan 2011

NIIT Imperia

Advanced Program in Digital Marketing — Digital Marketing Media buying and planning

Jan 2010 – Jan 2010

Savitribai Phule Pune University

Bachelor of Commerce — Commerce and International marketing

Jan 2000 – Jan 2003

St. Vincents high and technical school

I.C.S.E

Jan 1986 – Jan 1996

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