Jan 2024 – Mar 2025 · 1 yr 2 mos · Helsinki, Uusimaa, Finland

• "Continued employment through the merger of Elisa Videra and MVC, now operating as MVC Videra, a unified global company in the digital solutions space."
• Built and launched MVC Videra brand, including strategy, positioning, and visual identity
• Developed full-stack marketing function including demand generation, content strategy, and marketing automation
• Established end-to-end buyer journey frameworks across verticals, including persona development, content mapping, and nurture workflows
• Created and implemented ABM strategy resulting in improved sales pipeline quality and growth
• Led end-to-end website development project focused on demand generation and customer experience
• Established marketing measurement framework tracking ROI across channels
• Developed and integrated Product Marketing strategy for company’s Data Management (SaaS) tool – creating comprehensive go-to-market toolkit and driving significant pipeline growth

Oct 2023 – Jan 2024 · 3 mos

• Continued employment through the merger of Elisa Videra and MVC, now operating as MVC Videra, a unified company in the collaboration solutions space.

Jan 2023 – Oct 2023 · 9 mos

• Managing and having ownership of Marketing Automation strategy, planning, and execution, streamlining processes and driving meaningful results
• Ownership of social media marketing strategy, planning & execution
• Channel distribution, optimizing reach and impact
• Content creation and copywriting
• Planning and execution marketing and creative campaigns
• Holistic marketing touchpoints: social media, content creation, SEO digital advertising, brand awareness & employer branding, demand generation, and communications
• Contribution to website development (CX, UX and lead generation)
• Contribution to visual content planning that resonated with target audiences
• Shaping Employer Branding and contribyting to brand management initiatives to impact across different customer journey touchpoints

Apr 2022 – Oct 2022 · 6 mos · Helsinki, Uusimaa, Finland

• Developing and managing Employer Branding strategy
• Planning and executing different marketing campaigns
• Working with different marketing specialties e.g.: social media, content, SEM, digital, brand, inbound, events, communications
• Developing and distributing contents
• Data analytics, follow ups, reporting, budgeting
• Planning and executing content marketing strategies
• Candidate journey
• Concept creation
• Graphic works
• Swag creation
• Employee Experience enhancing tasks
• Managing websites
• Video content planning and photography
• Organizing events

Mar 2021 – Apr 2022 · 1 yr 1 mo

Aug 2020 – Mar 2021 · 7 mos · Finland

• Developing and managing marketing strategy
• Planning and executing different marketing campaigns
• Working with different marketing specialties e.g.: social media, content, SEM, digital, brand, inbound, events, communications
• Developing and distributing contents
• Data analytics, follow ups, reporting, budgeting
• Planning and executing content marketing strategies
• Executing Inbound marketing
• Managing websites
• Video content planning and photography
• Branding
• Organizing events

May 2018 – Jul 2020 · 2 yrs 2 mos

• Initiating, developing and managing both b2c and b2b marketing strategy: creating a complex entity inside the business
• Planning and executing different recruitment marketing (b2c) campaigns
• Developing a social media strategy (b2c)
• Working with digital marketing related actions
• Planning, developing and distributing b2b and b2c contents
• Data analytics, follow ups, reporting, budgeting
• Developing and executing employer branding marketing strategy
• Planning and executing content marketing strategies (b2b & b2c)
• Executing Inbound marketing (b2b & b2C) (Hubspot)
• Managing websites (Hubspot & Wordpress)
• Video content strategy planning and photography (b2b & b2c)
• Branding: Taking part in designing the brand renewal strategy
• Organizing big events and trade shows
• Giving motivational workshops, guiding and helping the organization and employees in recruitment marketing and social media related issues.
• Supervisor/Team lead

Feb 2017 – May 2018 · 1 yr 3 mos

Oct 2016 – Oct 2016 · 0 mo

• My working tasks are:
• Project and Team management
• Reporting
• Prospecting
• B2B - projects
• Sales increasing activities
• Contacting companies
• Negotiating with decision makers
• Booking new customer meetings
• Participation in project planning
• I participe as well to the Trainers’ House Growth Academy -program , which is a one-year training program for business students who want to develop as professionals as well as to increase their market value. The program includes top-level business training sessions. The training program is carried through by one of the best and most experienced training consultants in his field, entrepreneur Jari Sarasvuo. The topics, that are handled during the program includes: the importance of marketing, business leadership, strategy and culture, change management and business leadership.

Jan 2016 – May 2016 · 4 mos

• My working tasks are:
• Project and Team management
• Reporting
• Prospecting
• B2B - projects
• Sales increasing activities
• Contacting companies
• Negotiating with decision makers
• Booking new customer meetings
• Participation in project planning
• I participe as well to the Trainers’ House Growth Academy -program , which is a one-year training program for business students who want to develop as professionals as well as to increase their market value. The program includes top-level business training sessions. The training program is carried through by one of the best and most experienced training consultants in his field, entrepreneur Jari Sarasvuo. The topics, that are handled during the program includes: the importance of marketing, business leadership, strategy and culture, change management and business leadership.

Sep 2015 – May 2016 · 8 mos

• My working tasks are:
• B2B - projects
• Sales increasing activities
• Contacting companies
• Negotiating with decision makers
• Booking new customer meetings
• Participation in project planning
• I participe as well to the Trainers’ House Growth Academy -program , which is a one-year training program for business students who want to develop as professionals as well as to increase their market value. The program includes top-level business training sessions. The training program is carried through by one of the best and most experienced training consultants in his field, entrepreneur Jari Sarasvuo. The topics, that are handled during the program includes: the importance of marketing, business leadership, strategy and culture, change management and business leadership.

May 2016 – Sep 2016 · 4 mos · Helsinki

• My main responsibilities are:
• Coordinating and content creation in multiple social media channels (Facebook, Twitter, LinkedIn, Instagram, WhatsApp, Snapchat)
• Online advertising campaigns
• Analytics and reporting
• Content production: articles and news (http://tyoelama.duunitori.fi) & newsletters
• Duunitori is an active recruitment media reaching the best active and passive candidates in Finland. Every week over 800k job ads are being read on Duunitori.fi and more than 1M people are reached through its social media channels.
• (Duunitori Oy's official name was Skyhood Oy until 2016)

May 2006 – Oct 2013 · 7 yrs 5 mos · Helsinki

• Practising excellent customer service skills as well as language skills at a multicultural environment