Nov 2018 – Dec 2020 · 2 yrs 1 mo

• I joined IFS to successfully migrate our Marketing Automation instance from Pardot to Marketo including a custom CRM integration, opening an automated, bi-directional data flow between automation & CRM.
• I am now responsible for the day-to-day operation, administration and optimisation of the Marketo Instance, defining process best practices, on-boarding all users globally using an extensive library of enablement content & integrating all available aspects of the MarTech stack.

May 2016 – Oct 2018 · 2 yrs 5 mos

• Tasked with actively managing Dynatrace’s comprehensive Marketo instance and various Marketing Systems. I am primarily tasked with managing and executing strategic projects to enhance and manage the systems – including Free Trial & Campaign management, data flow & enhancement, integrations, email compliance & deliverability.

May 2014 – May 2016 · 2 yrs

• As a member of the Core Marketo Team, I was primarily focused on supporting the EMEA & APAC Marketing Team consisting of 30 everyday Marketo users. Ensured campaigns were effectively implemented and processes were optimised for effective lead management and follow-up.
• Developing and training each user to ensure increased efficiency using group training sessions, 1-to-1 sessions and writing user guides.
• Implementing and driving new initiatives such as A/B testing, Marketo Sales Insight and Vidyard & GoToWebinar integrations to improve and support campaign success
• Marketo ‘power user’ for the EMEA & APAC Marketing Team ensuring best practice development and adoption of Marketo programs and processes for in and outbound campaigns

Oct 2012 – Apr 2014 · 1 yr 6 mos · Warrington, United Kingdom

• Formalisation of my role as Power User and administrator of the AppSense Marketo instance. I was solely responsible for the operations of 26 users, across 5 time zones and 5 different languages, whilst also developing centralised campaigns for localisation and launch.
• Highlights of this role and instance include -
• Devising a comprehensive on-boarding process for all new users to Marketo, with the large majority being first time Marketo Users.
• Tracking & developing ROI through campaigns using a robust AB testing process through Marketo capabilities.
• Increasing Sales & Marketing relationships through systematic nurtures, lead management and closed loop reporting.
• Becoming a Marketo Certified Expert – one of the first in the UK.

Feb 2011 – Oct 2012 · 1 yr 8 mos · Warrington, United Kingdom

• Following on from my Marketing Executive role at AppSense, I was promoted to focus solely on Email and Internal Communciations. Within this role I was tasked with co-ordinating and supplying full HTML campaigns to drive interest in AppSense in US, ANZ and EMEA.
• As a continuation of the new digital marketing focus, I was responsible for successfully implementing and developing a new Marketo instance at AppSense with a primary focus on EMEA & APAC. Globally this included creating the new Revenue Cycle Model adopted across the business and a robust lead scoring model to automatically manage the handover of leads from Marketing to Sales.

Jul 2010 – Feb 2011 · 7 mos · Warrington, United Kingdom

• AppSense is the leading provider of user virtualization technology to enterprise organizations. User virtualization is a way of managing user-specific information independent of the desktop, and applying this information into any desktop (local install, virtualized, published, streamed etc) on-demand. This enables IT to standardize the desktop build, automate desktop and application delivery, and migrate users to new desktops – all while ensuring the user experience is seamless, personal, predictable and easily manageable.

Jul 2008 – Jul 2009 · 1 yr · Manchester, United Kingdom

• MIDAS is Manchester’s inward investment agency, with a strategic aim to secure significant levels of new investment and employment for the city region.
• Working closely with the Marketing Team to co-ordinate event logistics & attendance, collateral management & distribution and database management for a year placement during my University course.