Tirthankar Banerjee

Digital Marketing Specialist

Bengaluru, Karnataka, India16 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 16 years of experience in MarTech and AI.
  • Boosted engagement by 30% through AI-powered personalization.
  • Mentored over 60 consultants in marketing technology.
Stackforce AI infers this person is a MarTech and AI expert with a focus on customer engagement strategies.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyDemand Generation

Other Skills

Go-to-Market StrategyAccount MarketingMarketing OperationsProduct ManagementMarket ResearchSales ProcessesProduct DemonstrationMarketing AutomationMarketoSales PresentationsWeb AnalyticsAdvertisingStrategyEnd to End Campaign ManagementSegmentation

About

I’m a MarTech & AI Strategist with over 16 years of experience transforming how businesses connect with customers through technology. My passion lies at the intersection of marketing, data, and innovation, where I’ve led global teams to deliver ROI-driven solutions using platforms like Salesforce, Adobe, and Oracle. From crafting MarTech roadmaps to optimizing customer journeys, I thrive on turning complex challenges into measurable wins—like boosting engagement by 30% through AI-powered personalization. My career spans roles at LTIMindtree, Cognizant, and HP, where I’ve managed diverse portfolios, mentored 60+ consultants, and aligned tech stacks with business goals. Whether it’s scaling SFMC/Marketo/Oracle campaigns, integrating Data Cloud or CDP for unified insights, or pioneering predictive analytics, I focus on outcomes that matter: stronger CX, higher conversions, and smarter strategies. I’m excited about the future of marketing—AI-driven hyper-personalization, zero-party data, and seamless omnichannel experiences are reshaping how we engage. I’m always learning, whether through certifications like Salesforce AI Associate or experimenting with tools like Tableau to unlock deeper insights. Let’s connect to explore how MarTech and AI can elevate your business—or just to geek out over the latest CDP trends!

Experience

16 yrs 7 mos
Total Experience
2 yrs 6 mos
Average Tenure
5 yrs 1 mo
Current Experience

Ltimindtree

MarTech Specialist

Nov 2022 – Present · 3 yrs 6 mos · India

Go-to-Market StrategyDemand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct Management+6

Mindtree

Digital Marketing Specialist

Apr 2021 – Present · 5 yrs 1 mo · India

Go-to-Market StrategyDemand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct Management+6

Cognizant

Digital Marketing Manager

May 2016 – Apr 2021 · 4 yrs 11 mos

Go-to-Market StrategyDemand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct Management+6

Marketone international

Digital Marketing

Nov 2014 – Apr 2016 · 1 yr 5 mos · Bengaluru Area, India

  • MarketOne is leading a new breed of integrated demand generation providers. Our offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. Together, we provide marketing services that deliver sales results.
  • With operational centers in London, Boston, Tokyo, Singapore, Melbourne, Bangalore and Barbados, our reach is truly global. Our team consists of industry experts, covering 16 native languages.
  • We’ve gained the trust of some of the most successful technology, financial and professional services organizations in the world. Our engagements range from long-term strategic lead management contracts to tactical, stand-alone sales development campaigns.
Demand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct ManagementMarket Research+4

Hewlett packard enterprise

Marketing & Analytics

Apr 2013 – Oct 2014 · 1 yr 6 mos · Bengaluru Area, India

  • HP Enterprise Services is the global business and technology services subsidiary of the HP Enterprise Business strategic business unit. It was formed by the combination of HP's legacy services consulting and outsourcing business and the integration of acquired Electronic Data Systems, which had defined the outsourcing business when it was established in 1962 by H. Ross Perot.
Go-to-Market StrategyDemand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct Management+6

Aon

Digital Marketing

May 2011 – Apr 2013 · 1 yr 11 mos · Bengaluru Area, India

  • Aon plc is a British multinational corporation headquartered in London, United Kingdom, that provides risk management, insurance and reinsurance brokerage, human resource solutions and outsourcing services. Aon has approximately 500 offices worldwide, serving 120 countries with 65,000 employees.
  • In 2011, Aon was ranked as the largest insurance broker in the world based on revenue. Aon was the principal partner and global shirt sponsor of the Premier League team Manchester United F.C. from 2010 until 2014.
Go-to-Market StrategyDemand GenerationAccount MarketingMarketing OperationsMarketing StrategyProduct Management+6

Position2

Digital Marketing & Client Servicing

Oct 2010 – May 2011 · 7 mos · Bengaluru Area, India

  • Position2 is an Accel-backed company that delivers continuous growth for its customers through creative and ROI focused digital marketing services. Position² has full service digital capabilities and provides a single window access to world class integrated online marketing solutions that include Search Marketing (organic & paid), Creative Production, Media, Web Analytics, Email Marketing, Web Development & Marketing Automation.
Go-to-Market StrategyDemand GenerationAccount MarketingMarketing StrategyMarket ResearchProduct Demonstration+3

Saregama regency optimedia pvt ltd.

Marketing & Brand Management

Jun 2009 – Aug 2010 · 1 yr 2 mos · Kolkata Area, India,

Demand GenerationAccount MarketingMarketing StrategyProduct ManagementMarket ResearchSales Processes+4

Hdfc bank

Marketing Strategy

Apr 2008 – Jun 2008 · 2 mos · Kolkata Area, India

  • I worked here as a summer intern on the project called “Mapping the customer satisfaction level of HDFC Bank, Kankurgachi Branch, Kolkata”.
  • The branch is located in northern part of Kolkata and I tracked a mixed demographic segment, interacted with them and listed out their response about the bank on certain pre decided parameters.
Demand GenerationAccount MarketingMarketing StrategyProduct ManagementMarket ResearchSales Processes+4

Education

XLRI Jamshedpur

Master of Business Administration (M.B.A.) — Digital Marketing

Jan 2016 – Jan 2017

Army Institute Of Management

MBA — Marketing & Finance

Jan 2007 – Jan 2009

Calcutta University

Jan 2002 – Jan 2005

St.Stephen's

Physics

Jan 2000 – Jan 2002

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