Ankit Dikshit — CEO
Most D2C brands don’t have a growth problem. They have a retention problem disguised as a growth problem. They spend ₹5–20L/month on Meta, acquire thousands of customers, and watch 75–90% of them never come back. That’s not a marketing failure. That’s a business design failure. —— I’m Ankit. I’ve spent 15+ years in digital product and business architecture — first building subscription products for 15+ news media brands (including BloombergQuint, where the work became an HBR case study), then inside the Shopify ecosystem, working with 100+ D2C and retail brands. At Meduit Labs, I run forensic retention diagnostics for D2C brands doing ₹10L–₹1Cr/month. I open the cohort data, find where value breaks between order #1 and order #2, and redesign the business architecture around repeat purchase economics. The work isn’t about running more flows or optimizing ROAS. It’s about fixing why customers don’t come back. What this looks like in practice: • 100+ D2C brand audits completed • 350+ founders mentored across retention, offer design, and growth strategy • Angel investor in 7+ D2C brands • Built AI-powered content recommendation and subscription systems for leading publishers —— I write The Second Order — a newsletter on retention economics, repeat purchase strategy, and the structural problems nobody talks about in D2C. If your repeat rate is under 25% and you’re spending ₹5L+ on ads, We should talk. DM me “audit” or subscribe to The Second Order.
Stackforce AI infers this person is a D2C retention and growth strategist with extensive experience in digital marketing.
Location: New Delhi, Delhi, India
Experience: 14 yrs 10 mos
Career Highlights
- 15+ years in digital product and business architecture.
- 100+ D2C brand audits completed.
- Founder of Meduit Labs focusing on retention diagnostics.
Work Experience
Joynest Digital Stores
Co-Founder (1 yr 5 mos)
Bibo
Investor (3 yrs 2 mos)
The New Shop
Investor (3 yrs 2 mos)
Wherehouse.io
Investor (3 yrs 2 mos)
Blue Tea India
Investor (3 yrs 2 mos)
PRAUSH BEAUTY (Formerly PLUME)
Investor (3 yrs 2 mos)
TeaFit
Investor (3 yrs 2 mos)
Let's Try
Investor (3 yrs 2 mos)
Arata
Investor (1 yr 10 mos)
Meduit Labs
Founder & CEO (5 yrs 2 mos)
Inc42 Media
Vice President - Marketing and Products (5 yrs 5 mos)
FirstCry.com (BrainBees Solutions Pvt. Ltd.)
AGM - Digital Marketing (9 mos)
BloombergQuint
Head - Products and Subscription Business (2 yrs 2 mos)
Jio
Digital Marketing Manager (1 yr 11 mos)
HDFC Life
Deputy Manager - Strategy, Ecommerce & Digital Marketing (5 mos)
Management Trainee - Ecommerce & Digital Marketing (1 yr)
Tenon Facility Management India Pvt. Ltd
Summer Intern (2 mos)
Credible Media & Marketing Associates
Marketing Manager (8 mos)
Infosys Technologies Ltd
System Engineer (1 yr 6 mos)
Living In The City
Founder & Publisher (1 yr)
Education
Master of Business Administration (M.B.A.) at Institute of Management Technology, Ghaziabad
MBA Exchange at Alba Graduate Business School
B.Tech at Meerut Institute of Engineering & Technology, Meerut
HSC at Vardhman Academy, Meerut
