Feb 2025 – Present · 1 yr 1 mo · San Diego, California, United States · Remote

• Knak is a no code email and landing page creation platform for enterprise marketing teams. Discover the future of codeless email and landing page creation!

Jan 2025 – Present · 1 yr 2 mos · San Diego, California, United States · Remote

• As the leader in easy automation, Zapier empowers businesses to automate workflows and move data across 7,000+ apps. Zapier works with what you work with, across your apps and tech stack, so you can make magic happen.
• I create content to showcase the power of Zapier. :)
• Check it out and get a 2 week free trial here: https://try.zapier.com/8t2xe97oxmpj

Jan 2025 – Present · 1 yr 2 mos · San Diego, California, United States · Remote

• Default is the all-in-one platform.
• Fast-growing GTM teams use Default's forms, scheduling, routing & enrichment to convert more leads into pipeline while automating revenue operations.
• Automate inbound workflows that are killing your pipeline with Default.com.

Aug 2024 – Present · 1 yr 7 mos · Remote

• Use this link to get 2,000 free Clay credits: https://clay.com/?via=294087
• Help your RevOps & growth teams implement any outreach idea. First, maximize data coverage with 75+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale.
• Clay for Creators is a program that supports the next wave of go-to-market content creators.

Jul 2024 – Apr 2025 · 9 mos · San Diego, California, United States · Remote

• At Hyperscayle, I serve as a fractional Revenue Operations leader for clients. I am a strategic partner for clients, helping them build and tweak strategy while working with an internal team to execute on those strategies.
• Hyperscayle is a revenue operations advisory and implementation firm.
• We help companies grow and scale by streamlining how marketing and sales work together across the lead-to-cash lifecycle.
• We enable growth by removing complexity to build true partnerships between traditionally siloed teams, supported by a solid foundation of data, processes and systems.
• DM me if you’re interested in getting our help to accelerate your business. 💰💬

May 2024 – Present · 1 yr 10 mos

• I write a bi-weekly newsletter: The Marketing Operations Strategist with Sara McNamara 🐈‍⬛☕
• Join 3,000+ marketing operations professionals who are supercharging their careers and GTM efforts by signing up for my newsletter 📈💰

Nov 2022 – Present · 3 yrs 4 mos · San Diego, California, United States

• Run by high-growth leaders, for high-growth leaders.
• Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Dec 2020 – Nov 2022 · 1 yr 11 mos · San Diego, California, United States

• Revenue Collective is a private membership organization for commercial growth operators.
• Our Membership consists leaders from Sales, Marketing, and Operations. We have chapters in New York, London, Denver, Boston, Toronto, Indianapolis, and Amsterdam and will be expanding to most cities in the world over the next 18-24 months.
• Our membership includes executives from companies such as Facebook, Greenhouse, CB Insights, Namely, Drift, Catalant, Vend, Rogers Communications, Lyft, Shopkeep, Intralinks, WeWork, and many more.
• Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.
• Our Membership is invitation only.

Aug 2021 – Apr 2024 · 2 yrs 8 mos · Remote

• (Slack was acquired by Salesforce)

Aug 2020 – Apr 2024 · 3 yrs 8 mos · San Diego, California, United States

• At Slack, I lead a "change the business" function that focuses on marketing efficiency, process optimization, innovation, and growth. Leveraging the best of our martech stack, processes, data, and people, we fuel growth and spend efficiencies for both Slack and Salesforce. We also support the "run the business" teams to ensure business continuity and best-in-class operational excellence. Some areas of focus on my team are project management, marketing process, marketing analytics, marketing technology, change management/strategy, and enablement.

May 2019 – Present · 6 yrs 10 mos

Apr 2019 – Aug 2020 · 1 yr 4 mos

• A few quick highlights from my time at Cloudera:
• + Led Marketing Technology and Campaign Operations functions, mixture of 10 contractors and FTEs
• + Lead architect of self-service, customer-focused (ABM) digital transformation initiative,
• including building custom API integrations and automation with Pardot and helping determine
• user experience and analytics
• + Led major post-double migration data cleanse and standardization of marketing database
• + Worked with data science team to implement CNN-based ML on fields, to then pump back into
• Pardot for improved segmentation and persona strategy
• + Managed executional agency for marketing operations day-to-day production of emails, landing
• pages, form handlers, etc - as well as strategical instance work in Pardot and 3rd party apps
• + Led Drift POC, successful buy in, and implementation
• + Decreased lead processing and passage to sales time by 10+ hours through improved marketing
• and sales processes and API management -- including enrichment and data hygiene
• + Worked with business units to restructure email delivery systems for improved deliverability
• + Sourced, baked off, and implemented data enrichment and email validation services
• + Worked with Field Systems and Sales Operations to improve Salesforce and Pardot integration
• + Led 2 enterprise marketing automation migrations in 6 months involving Pardot, Marketo,
• Eloqua, and all connected 3rd party apps/platforms
• + Worked with Legal and Marketing leadership to ensure GPDR/CCPA/CASL compliance while also enabling business growth

Oct 2018 – Apr 2019 · 6 mos

Jul 2017 – Present · 8 yrs 8 mos · San Diego, California, United States · Remote

• Aside from my digital marketing/marketing operations career, I've often consulted with startup companies on the side. I've done CRM, marketing automation, martech and salestech consulting; from day to day administration, to strategic roadmap creation and execution. I also work on more holistic strategies like lead scoring, price book implementation, attribution, reporting, and more.

Jun 2017 – Oct 2018 · 1 yr 4 mos · Atlanta, GA

• A few quick highlights from my time at Angel Oak Companies:
• + Pardot Administrator to 3 instances
• +   Solved and/or simplified complex business problems through automation
• +   Managed email marketing development and implementation
• +   Managed landing page development and implementation
• +   Interfaced with CMO and SVPs to develop company demand generation and marketing
• technology solutions, closed-loop reporting from prospect to closed-won opportunity
• +   Interfaced with Salesforce Business Analyst/Administrator to develop more precise ROI
• reporting and for the optimization of data flow, organization, and cleanliness

Aug 2016 – Jul 2017 · 11 mos · Atlanta, GA

• A few quick highlights from my time at Cheshire Impact/OpFocus (contract consulting):
• + Helped clients create, manage, and optimize their lead to revenue roadmap from the initial
• click in Pardot to the final close in Salesforce
• +  Advanced troubleshooting, customization, and optimization of Pardot and Salesforce
• +  Produced and managed creative marketing collateral design, marketing automation
• strategy, and marketing campaign planning and execution
• +  Trained marketing and sales teams on Salesforce and Pardot best practices
• + Worked directly with CMOs, VPs of Marketing on strategy; made direct presentations, performed as
• strategic advisor
• + Worked on larger and larger projects with companies of all sizes; from SMB to LENT

Mar 2015 – Aug 2016 · 1 yr 5 mos · Charleston, SC

• A few quick highlights from my time at Cloud on Tap:
• +  Completed 33+ Pardot implementations with a 10/10 Pardot Knowledge/Skill rating
• +  Implemented Pardot Marketing and Salesforce.com Customer Relationship Management
• (CRM) web-based applications for small and medium sized businesses, nonprofits, and
• higher learning institutions
• +  Trained marketing teams on Pardot marketing automation functionality
• +  Designed company-specific emails, forms, and landing pages for clients
• +  Performed Salesforce.com database cleanup
• +  Assisted in design of Salesforce.com Communities

Jan 2013 – Jan 2015 · 2 yrs · Charleston, SC

• Website management design, content creation, SEO, social media management, graphic design, email marketing, text marketing, advertising, branding -- full stack marketer

Jan 2006 – Jan 2010 · 4 yrs

• As someone who was naturally shy growing up, being a lifeguard was truly transformational for me. It taught me confidence, communication, crisis management, teamwork and effective leadership. I still utilize these skills to this day!