Aug 2022 – Sep 2023 · 1 yr 1 mo · Gurugram, Haryana, India

• Getting the first nod is hard, be it the first cheque or the first customer
• Having worked in multiple 0-to-1 journeys, I realize the pain in a very personal way!
• In my role as a venture partner at First Cheque, I am enabling just that! If you are building an early-stage firm looking to raise your first institutional cheque, I would love to get in touch!

Jan 2022 – Jul 2024 · 2 yrs 6 mos · India · On-site

• Took the 0 to 1 journey to work with over 120+ SMB and Mid-market firms to transform creating sales team through the power of AI
• Created a community of 40K+ sales professionals with AI powered sales profiles enabling leaders to hire sales teams 3x more efficiently and create 2x better teams
• Raised $200K from 15+ angel investors and led the team to a size of 30+ folks split across Delhi and Bangalore
• Realized that true scale was in an adjacent space which led to the birth of my next venture, Darwix AI

Jan 2020 – Sep 2021 · 1 yr 8 mos

• Conducted the end to end research that formed the basis of launching the merchant focused neo-bank for PayU
• Created the detailed product charter and requirements document for partner banks and internal stakeholders to get the neo-bank off the ground
• Part of the core team that raised funds for the new initiative from Naspers.
• Formed the core team across product, design, analytics and the that led the effort to launch the product to market

Oct 2018 – Jan 2020 · 1 yr 3 mos

• Formed and led the partnership team of 10 superstars, building engagements across more than 11 major companies (ERPs, CRMs, Hosting services) and over 1000+ medium enterprises which deliver a variety of services to SMB merchants
• Led & rationalized the sales team by automating the merchant on-boarding journey by working closely with product, operations and analytics teams
• The combined power of partnerships & a lean & efficient sales team led to merchant acquisition growing by over 120%, with monthly addition of over 3k+ merchants and merchant retention got enhanced by over 5%
• Setup and led a 6 member business intelligence team for the SMB business. Various projects powered major improvements in acquisition, engagement and retention across 5 major product lines

Sep 2017 – Oct 2018 · 1 yr 1 mo

• Conceptualized and executed merchant satisfaction enhancement projects helping standardize processes and products across on-boarding, payment settlements, post-onboarding engagement and merchant assistance
• As a result, merchant queries came down by 66% and TAT to acquire came down by 83% and merchant NPS improved by over 10 points. Helped establish a company-wide, cross functional team to assess and improve merchant NPS
• Part of core team to build PayU’s thought leadership by publishing content on leading fin-tech. trends which received coverage across 20 major offline and online publications

Feb 2017 – Sep 2017 · 7 mos

• Setup operations in Jaipur & Mohali. Helped setup demand side and supply side networks and core operations. Finalized Chennai & Ahmedabad for expansion among 6 cities
• Hired 12 member team across both cities and helped onboard over 50+ used car dealers
• Worked closely with C-suite to fully develop the presentations to various investment funds to secure next round of funding for the firm
• Developed the industry’s first set of comprehensive guidelines for dealer governance & engagement .This helped cut merchant queries by 25% and reduce stuck inventory levels by 30%
• Writer for the company’s official blog. Published 5+ marquee stories and helped form content team

May 2016 – Jan 2017 · 8 mos

• Developed demand side network by on-boarding 450+ car dealers across NCR and Mumbai, the 2 largest markets. Led operations in both cities to help improve dealer experience
• Improved sales conversion by 20% by rolling our India’s first bidding app across the dealer network. Held education events across 3 cities to help evangelise usage
• Engineered a 80% rise in revenue over 2 quarters. Share of wallet among dealer base grew by 20%. Restructures the key account management process across 15+ key account executives
• Setup comprehensive sales & operations review process across 4 cities evaluating 80+ employees helping to setup up a rigorous input linked performance management system

Apr 2014 – May 2016 · 2 yrs 1 mo · Gurgaon, India

• Part of the niche Accenture Strategy team and worked on sales improvement, GTM, cost saving and strategy development projects across multiple clients in the automotive and retail industry
• Projects across cost optimization led to annual cost savings to the tune of INR 20 mn and INR 15 mn across 2 major automotive and tobacco clients
• Sales revival projects across a major automotive client led to sales revival to the tune of 18% yoy in declining market scenarios
• Created repeatable and scalable templates for strategy execution implemented across multiple clients by over 6 analysts. Trained analysts across major frameworks and tools

Apr 2013 – Jun 2013 · 2 mos · Bangalore India

• Part of 2013 cohort of prestigious TAS Business School Summer Internship program
• Part of 5 member team that planned and implemented the launch of SKINN, Titan’s perfume brand, across India
• Helped to develop and implement the pricing, packaging and distribution strategy for the launch of SKINN

Feb 2011 – May 2012 · 1 yr 3 mos · Bangalore, India

• Awarded certificate of appreciation for excellence in a project for a leading US pharmacy retailer
• and optimized marketing spend of $2 million, rolled out over multiple media channels across US.
• Guided and optimized rollout of new store formats under a $50 mn store restructuring exercise
• and Accomplished a 15% increase per annum in revenue earned leading to a $6 mn client engagement.
• Helped to achieve effective rollout of $54 mn marketing spend by a leading US pharmacy retailer and accomplished project requisition leading to formation of a new work stream of 7 members
• Achieved savings of $200000 per annum through automation efforts across 3 major projects
• Established frameworks to standardize reports across projects using technologies like SAS ,SQL and achieved savings of $200000 per annum through automation efforts across 3 major projects