Sep 2023 – Feb 2024 · 5 mos · Gurugram, Haryana, India

Dec 2021 – Aug 2023 · 1 yr 8 mos · Gurugram, Haryana, India

• Lead Amazon Ads Business of non-sports Shoes & Eyewear categories of 28 advertisers, ₹ 46 Cr revenue
• Helped achieve D2C brands GMV growth of 165% against ad spend increase of 50%, improving profitability
• Achieved an active rate of 98.26% in spite of retail challenges, achieving a 41% growth YoY in revenue
• Achieved 112% of revenue target against new product adoption in Search (CPC) Ads for E-Comm Ads
• Onboarded 4 advertisers on Amazon Display Ads (CPM), 6.07 Cr revenue and attaining 125% against goals
• Cross-functional project to increase adoption & understanding of Fire TV Ads and Amazon Marketing Cloud
• Drafted Annual Deals & 6 fashion centric case studies as a GTM Strategy for Fire TV Ads for Softline Team
• Attained a growth of 302% of Fire TV revenue | Released marketing cases using AMC for 6 large advertisers
• Awarded the ‘Ad Sales Falcon’ Award for Q3’22 for achieving 131% of targets during Great Indian Festival

Aug 2021 – Nov 2021 · 3 mos · Pune, Maharashtra, India

• Project 1: Digitisation of Urbanite Service (Chetak Electric Vehicle)

May 2020 – Jun 2020 · 1 mo · Kolkata, West Bengal

• Customer Experience | Developed phygital customer purchase journey to counter low footfalls due to COVID-19
• Competitive Benchmarking | Analyzed trend of post-pandemic behavior in Auto industry in Asia & N America
• Consumer Behavior | Interviewed and led FGDs with 7 stakeholders to understand consumer behavior change
• Created an e-commerce website with integration of apps from Facebook to increase customer footfall digitally
• Identified & eliminated 7 steps in the purchase journey to enhance customer experience by standardization
• Predicted an immediate shift of 7% monthly sales, costing 2.56% of monthly revenue, with 80% drop in walk-in

Sep 2018 – May 2019 · 8 mos · Mumbai, Maharashtra, India

• Handled a territory of 9 service centers with a monthly workshop service load of 3000+ vehicles
• Achieved 0 customer complaints against target of 10 and customer engagement index of 112 against 100
• Achieved 7% Load Growth in territory against a retail degrowth of 17% by SMR calling audit and process audit
• Conducted 30 SAS Audits to improve the quality of service provided to customers as Regional Coordinator
• Achieved 85% listing of workshops in Google My Business as a Regional Coordinator to increase footfalls

Apr 2016 – Aug 2018 · 2 yrs 4 mos

• Deputed as Area manager for Vietnam and Thailand from Apr’16 to Aug’18 in the service vertical
• Opened 20 3S facilities across the country. Awarded with Three Cheers award for opening 10 3S facilities in FY 17-18 across central and south Vietnam
• Achieved 10% market share in Light CV category within 15 months of start of operations in Vietnam
• Conducted Quality Audit Process for small commercial vehicle for 10000 KMs for CKD operations in Vietnam
• Imparted training for workshop systems and processes to workshop staff of newly commissioned workshop
• Conducted customer meets and service camps to increase brand recognition and increase customer centricity
• Investigated product complaints & provided solutions by collaborating with factory quality and field team
• Awarded with Three Cheers award for opening 10 3S facilities in FY 17-18 across central and south Vietnam
• Awarded with Three Cheers award for creating a robust shipment process leading to reduction in shipment losses

Aug 2014 – Mar 2016 · 1 yr 7 mos

• Acting Depot Manager for a depot with 150 Manpower and 120 buses.
• Part of Cost Reduction Teams:
• Lubricants Management
• Tyre Management
• Battery Management
• Steerin-fx project on Critical breakdowns like Engine Over-Heat, Brake Defect, Steering Defect, CNG Leak, Wheel Heat and Wheel Nut Loose to find out loopholes and scopes of improvement.
• Multiple training sessions were conducted to improve the quality of work across 23 TML DTC Depots on the following topics:
• Tyre, Battery and Lube Management
• Auto Slack Adjuster working principle and diagnosis
• Brake Systems of LPO 1623 RELE Buses

Jul 2013 – Jul 2013 · 0 mo · Barkakana

Jun 2013 – Jun 2013 · 0 mo · Durgapur Area, India