Aug 2021 – Jan 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Managed a team of six - executed high impact projects - in a cross-functional environment
• Led creation of a scalable architecture for categorising content into over 2,000 sub-categories and undertook product interventions to ensure optimal tagging of content
• Led cross functional team to execute affinity based notifications, achieved ~50% increase in CTRs
• Set up ROI based content sourcing process leading to over 100% improvement in content pool
• Analysed results of machine learning classification algorithms and suggested changes which lead to accuracy improvement of ~20%
• Built a data backed case for affinity based sampling of content and creating bias on the basis of user affinity for serving content in the feed
• Built product roadmap for a content creation app with the help of a user centric approach
• Led integration of Josh & PublicVibe for promoting hyperlocal news on the platform
• Built a roadmap for influencer monetisation products. Led partner selection process for APIs and App Development

Nov 2019 – Jul 2021 · 1 yr 8 mos · Mumbai Metropolitan Region · On-site

• (Acquired by Josh & Dailyhunt)
• Golbol is a social app for Bharat users with 4mn registered users and over 32mn images shared on the platform
• Built strategy and led execution across functions like product, growth, recruitment and fundraise
• Achieved an NPS of 4.9 driven by single click user flows, low ANRs, low crash rates and share-worthy outcomes
• Achieved a extremely low CAC of 0.9 INR by innovating on product growth features like post share, profile share and gamified invite
• Built an influencer ecosystem of over 2000 influencers, unique to GolBol platform, and aligned feed strategy to achieve an engagement rate of over 8%
• Built a network of known people leveraging their phonebook data thereby improved user retention
• Led acquisition efforts providing stakeholders an exit

Jan 2015 – Jun 2019 · 4 yrs 5 mos · Mumbai Metropolitan Region · On-site

• Built digital marketing engine, responsible for annual sales of over $40mn, from scratch
• (Acquired by Spinny)
• Leveraged Google and Facebook Ads to produce industry beating cost per lead (less than 100 INR)
• Liaison with the product team to improve performance across different landing pages
• Implemented on-page and off-page SEO to get the brand into the top 3 results for relevant high volume search terms on Google
• Built a feedback loop using data from sales CRM to improve lead quality
• Onboarded affiliate partners like Trovit, Mitula & Justdial
• Recruited and groomed a team of 3 to manage and improve the campaigns
• Strategised and led the execution of subscription model for buyers and sellers as a first step towards platform monetisation
• Being a part of the core team, contributed towards overall strategy of the firm

Oct 2013 – Aug 2014 · 10 mos · Mumbai · On-site

• Identified operational inefficiencies using data and solved them with help of a larger group
• Set up processes viz. statistical quality control and mathematical validations to ensure improved data quality
• Defined, monitored and performed root cause analysis on different key performance indices of operations
• Introduced the concept of Hub and Spoke for the data collection process of the firm thereby generated a cost saving of 29%
• Co-led the optimisation of data collector scheduling algorithm to achieve an added efficiency of 24%
• Assisted building of a predictive model which would help deciding the number of data collectors to be hired in recent future