Jan 2021 – Jan 2022 · 1 yr · San Francisco Bay Area, Hyderabad

• At the intersection of product innovation, data, and strategy, I partnered with global teams to translate data into business impact for top-tier Tech B2B clients. My work combined competitive intelligence, product analytics, and AI-driven insights to influence both client strategies and internal product roadmaps.
• Key Achievements:
• AI & Revenue Analytics for Clients: Developed automated dashboards using SQL, BigQuery, and Google Data Studio that delivered deep AI-powered category and industry insights, shaping C-suite strategies for Tech B2B clients in North America and Europe.
• Product Strategy & Monetization: Designed monetization strategies across Search, Display, and App advertising, directly informing revenue growth strategies in mature markets.
• Generative Insights & User Journeys: Leveraged Google Analytics to optimize customer user journeys — identifying drop-offs, enabling re-targeting, and generating insights that drove measurable cost savings and spend optimization.
• Global Product Advisory: Served on the Global Product Advisory Team, influencing tool development and rollout by channeling customer perspectives, pre-empting adoption challenges, and ensuring seamless integration into client workflows.

Jan 2018 – Jan 2021 · 3 yrs · San Francisco Bay Area, Hyderabad

Aug 2017 – Nov 2017 · 3 mos · Hyderabad Area, India

• Contributed to DBS’s early digital transformation journey by applying human-centered design thinking and gamification principles to reimagine customer engagement for SMEs.
• Key Project:
• Gamified SME Ecosystem: Designed a gamified digital ecosystem to strengthen customer stickiness and retention, enhancing engagement across diverse SME segments.
• Design Thinking Application: Applied human-centered design methodologies to develop a scalable product concept that addressed the needs of SMEs spanning multiple industries.
• Early Digital Transformation Exposure: Gained first-hand experience in how large financial institutions were beginning to integrate design-led innovation into digital banking strategies, laying the groundwork for broader fintech adoption in subsequent years.

Jan 2015 – Jan 2017 · 2 yrs · Gurgaon, Kolkata

• Owning & executing daily business-decision metrics, data analysis across various vectors, root cause analysis using hard-core data and drive automation in business tracking
• Build and Automate actionable models and reporting/dashboards for key business processes by working on analytical tools like R, SQL, Google Analytics, Google Adwords and Excel VBA
• Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support for stakeholder requirements, management decision-making w.r.t evolving priorities.
• Optimization Analytics pricing and promotion optimization models
• Customer Segmentation (behavioral and value based) using Google Analytics
• Interface with other technology/analytics teams to extract, transform, and comprehend data-extractions or automation solution.

Jun 2014 – Aug 2014 · 2 mos · Bangalore

• Selected among 30 candidates to attend the 2014 class of MIT Global Startup Labs in Bangalore
• Conceptualised a project to develop an interactive platform for sharing of creative skills online.
• Monitored the brand development and key consumer metrics of the project.

Jan 2014 – Jan 2015 · 1 yr · Mumbai Area, India

• Operations Analyst
• Supply Chain
• Manage and control inventory of bestselling brands including product allocation , inventory management and continuous tracking.
• Devise forecasting and demand curve models
• Manage and coordinate communication of supply chain initiatives to key stakeholders to ensure sufficient inventory.
• Technical Expertise - Excel and VBA Modelling , Forecasting & Demand Curve models , SQL , R modelling
• Special Operations - Retail Analyst
• Analysis and Reporting
• Develop and own metrics allowing granular explanations of weekly/monthly business report trends
• Produce regular reports and analysis, write systems queries to gather data, perform data-mining and analysis using tools including MS Excel,SQL ,VBA and mySQL
• Provide analysis support on projects, new initiatives and strategic decisions.
• Process Enhancements
• Evaluate , develop and improve processes for the Retail and Merchandizing team
• Designed, developed, and implemented process methodologies including gathering system requirement specifications, perform User Acceptance Testing (UAT), and deploy solutions
• Technical Expertise :- MS Excel , VBA , mySQL

May 2013 – Jun 2013 · 1 mo · Kolkata Area, India

• Devised a graphical model for the electrical switchyard system at Budge Budge Generating Stations
• Analysed the SCADA(Supervisory Control Data Acquistion) implementation at CESC.
• Investigated the types of SCADA structures employed and the feasibility of each type.

May 2012 – Jun 2012 · 1 mo · Bengaluru Area, India

• Co-ordinated with the Marketing and Finance Department to create a report on the various contributing factors of the World Economy on the Telecommunication Sector and the subsequent effects on Vodafone India in particular.

Sep 2011 – Nov 2011 · 2 mos · Kharagpur Area, India

• 1.Understand the concept of Game theory and the varied uses of it in economic , political and financial scenarios.

Aug 2011 – Jun 2012 · 10 mos · Kharagpur Area, India

• 1.Devising methods to increase site traffic and advertising revenue.
• 2.Sales strategy development of the website
• 3.Updating blogs and soft marketing.
• 4.Designing small flash applets for flabbi.com
• 5.Recruiting College Coordinators from all over India