Divya Anand

CEO

Mumbai, Maharashtra, India8 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Recognized as Forbes India's Top Law Firm Management Professional in 2022
  • Expert in legal marketing and business development strategies
  • Thought leader with published works in legal marketing
Stackforce AI infers this person is a Legal Marketing Consultant with expertise in business development and content strategy.

Contact

Skills

Core Skills

Legal MarketingBusiness Development

Other Skills

Corporate EventsDigital marketing & brand positioningDirectory SubmissionsDirectory Submissions and EditorialKnowledge ManagementLegal Content StrategySocial Media MarketingThought leadership & PR for lawyers

About

Divya is a dedicated law firm consultant with extensive experience at leading firms such as Nishith Desai Associates, AZB & Partners, and KLaw. Her work at Tier-1 firms has given her a profound understanding of the challenges law firms face today. Divya's ability to navigate the complexities of the legal sector allows her to deliver bespoke solutions tailored to each firm's unique needs. This depth of knowledge, coupled with her commitment to excellence, empowers her clients to thrive in a competitive marketplace. At the core of Divya’s consultancy services is her belief in the connection between robust business development strategies and the well-being of a firm’s workforce. She offers a comprehensive suite of services for the legal sector, including deal reporting, directory submissions, public relations, legal marketing, and legal content creation. By focusing on enhancing client engagement and operational efficiency, Divya equips law firms with the tools necessary to attract new clients and foster long-term relationships essential for sustainable growth. Her strategic insights have proven invaluable, allowing clients to navigate the legal landscape with confidence. Divya's impressive portfolio showcases her expertise and impact within the legal community. She has collaborated with prestigious law firms and independent practitioners across major cities in India, including Mumbai, New Delhi, Bangalore, and Pune. Her work has helped individual firms achieve their goals and contributed to the broader evolution of legal practices in the country. Recognised as one of Forbes India’s Top Law Firm Management Professionals in 2022, Divya is dedicated to revitalising practices within both established and emerging law firms. In addition to her consulting work, Divya is a thought leader in the legal sector. She has been featured in the article "Law’s Unsung Heroes?" by Katherine Abraham, published by the India Business Law Journal in 2024. She co-authored "Personal Branding For Lawyers: Navigating The New Legal Landscape In India," published by BW Legal World, and contributed to "Revolutionizing Legal Marketing with Data-Driven Strategies," published by Bar and Bench in 2025. Divya is also highly regarded for her legal content writing and editorial services, enhancing her clients' visibility and reputation.

Experience

Blue ocean imc

2 roles

VP – Legal Marketing & Strategy

Promoted

Apr 2025Present · 11 mos · Mumbai, Maharashtra, India

  • As a seasoned legal marketing strategist, I specialize in helping law firms enhance their brand positioning, attract high-value clients, and establish thought leadership through impactful marketing and editorial services. With expertise in law firm growth strategies, I bridge the gap between legal expertise and market visibility, ensuring firms differentiate themselves in a competitive landscape.
  • Key Responsibilities:
  • Client Acquisition & Growth Strategy: Develop and execute tailored marketing strategies for law firms to enhance their market presence and attract new clients.
  • Brand Positioning & Thought Leadership: Craft compelling brand narratives, optimize digital presence, and position firms as industry leaders through strategic content.
  • Legal Editorial & Content Strategy: Oversee the creation of high-quality legal content, including articles, whitepapers, and thought leadership pieces that resonate with target audiences.
  • Business Development & Networking: Cultivate relationships with law firms, industry leaders, and media to expand opportunities and drive growth.
  • Marketing Execution & Performance Tracking: Implement multi-channel marketing campaigns, including SEO-driven content, social media, and PR, while analyzing key performance metrics.
  • Strategic Advisory for Law Firms: Provide high-level consultation on business development, reputation management, and digital transformation strategies tailored for legal professionals.
Legal Content StrategyDigital marketing & brand positioningThought leadership & PR for lawyersKnowledge ManagementDirectory Submissions and EditorialLegal Marketing+1

Director of Growth - (Law Firms)

Sep 2021Apr 2025 · 3 yrs 7 mos · Mumbai, Maharashtra, India

White and brief - advocates & solicitors

Management Consultant

Mar 2021Jul 2021 · 4 mos · Mumbai, Maharashtra, India

Krishnamurthy & co. (k law)

Business Development Manager

Dec 2020Mar 2021 · 3 mos · Mumbai, Maharashtra, India

Azb & partners

Business Development Manager

Oct 2018Feb 2020 · 1 yr 4 mos · Mumbai Area, India

  • Responsible to carry out the end-to-end and overall execution of the Business Development function.
  • 1) Organized all events from idea to execution.
  • Types of events: Internal events: Round table, Workshops, AZB Leadership Lectures and co-branded event; External events: Sponsored or co-branded; and organized different workshops for lawyers as well as support staff along with recreational activities.
  • 2) Social Media: Manage and handle the Firms website & AZB and Managing Partner's LinkedIn page and curating everyday social media marketing content for the firm.
  • 3) Directory Submissions - Chambers and Partners, Legal500, IFLR 1000, AsiaLaw, etc.
  • 4) Channel Partners: Identifying and managing industry focus associations and market focus international offices.
  • 5) Strategy & Planning: Working on Marketing strategy and planning and keeping various practice teams up to date on BD/QM, upcoming events, latest trends.
  • 6) MIS: Data analytics to have an informed approach in terms of business plans and use the different outputs of analysis to leverage AZB amongst our competitors, carry out work (with clients and intra firm) efficiently.
  • 7) Customer Relationship Management enables me to focus on the organization’s relationships with individual vendors/people – whether those are clients, service users, colleagues or prospects.
  • 8) Research & Analytics of key business drivers, trends and performance indicators with monthly reports on relevant operating and financial metrics.
  • 9) Coordinating briefs for AZB collaterals and creatives with the designer.
  • 10) Planning and organising Firms overall retreat.
  • 11) Responsible for corporate gifting for clients as well as Senior Partners.

Nishith desai associates

Practice Development Manager

Feb 2018Oct 2018 · 8 mos · Mumbai Area, India

  • Responsible to carry out the end-to-end and overall execution of the Practice Development function.

Sector 7 workspaces pvt. ltd.

Head Of Marketing

Aug 2016Nov 2017 · 1 yr 3 mos · Pune Area, India

  • Had one of the best experiences as a Marketing Head. My role was to develop and implement a social media marketing plan. Also, to deliberate planning and goal setting, development of brand awareness and online reputation, content management and SEO (search engine optimization) generation of inbound traffic. Besides this was also responsible for customer relationship management.
  • Proud moment - Sector 7 Workspaces at TEDxTNMC.

The gateway hotel

Summer Intern

Jun 2016Jul 2016 · 1 mo · Pune Area, India

  • 1. Selection and Recruitment Process - Was responsible for holding Employment Interview, Checking References, Medical Examination followed by Final Selection.
  • 2. Training and Development - Was responsible for designing on-the-job training and development module for the employees at the Gateway Hotel.
  • The chief function of businesses in the hospitality industry is to serve people - whether it's food, lodging or a combination of these and other services. The importance of employee training and development in hospitality can’t be overstated, because every job ultimately aims for guest satisfaction. Workers in every facet of hospitality, from dishwashers to managers and owners, affect the guest experience. Without proper training, employee-guest encounters can go off track, affecting your bottom line. Training was expensive, but the benefits outweighed the costs involved.

Education

Symbiosis College of Arts & Commerce

Bachelor of Arts - BA — Psychology

Jan 2012Jan 2015

Amity University

Master of Business Administration (M.B.A.) — HR and Marketing

Jan 2015Jan 2017

Symbiosis College of Liberal Arts

Diploma

Jan 2012Jan 2015

Symbiosis College of Arts & Commerce

Junior College

Jan 2010Jan 2012

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