Ashutosh Pathak

Business Development Executive

Mumbai, Maharashtra, India9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8 years of experience in Business Development and Marketing.
Expertise in Media, Entertainment & Sports sectors.
Proven track record in leading high-impact teams.

Stackforce AI infers this person is a Business Development and Marketing expert in the Media, Entertainment & Sports industry.

Contact

Skills

Core Skills

Business DevelopmentGo-to-market StrategyProduct MarketingDigital MarketingSponsorship ActivationProgram Management

Other Skills

ANSYSBrand AwarenessCC++Customer ServiceDemand GenerationEngineeringEnglishGamingLeadershipManagementMatlabMedia & EntertainmentMicrosoft ExcelMicrosoft Office

About

~8 years of experience across Business Development, Go-To-Market Strategy, Product & Digital Marketing, and Sports Sponsorships Management with a leading technology infrastructure company. Current work involves leading a team of sales managers and focuses on Gaming & Esports, EdTech and OTT segments within the Media, Entertainment & Sports industry. Short-term experience across automotive, corporate venturing and consumer/retail industries, and in the social sector, with Tata Administrative Services. MBA from IIM Bangalore.

Experience

Tata communications

3 roles

Deputy General Manager

Promoted

Oct 2020 – Present · 5 yrs 5 mos

Business Development & Go-To-Market Strategy for the Media, Entertainment & Sports vertical
Lead team of sales managers for growing 'Next Ten' large accounts
GTM and value propositions for Gaming & Esports, EdTech and OTT sectors in India
Solution building involving edge compute, virtualized & remote production, content delivery

Business DevelopmentGo-to-Market StrategyTeam LeadershipeSportsMedia & Entertainment

Senior Manager

Apr 2019 – Sep 2020 · 1 yr 5 mos

Product Marketing Manager for the Media, Entertainment & Sports vertical
Executed the brand redesign for vertical across sales enablement and digital properties
Global integrated marketing campaigns across email, paid media, telemarketing and events

Brand AwarenessDigital MarketingProduct MarketingDemand Generation

Manager

Jul 2017 – Mar 2019 · 1 yr 8 mos

Global Sponsorships Manager for the Formula 1, MotoGP, Mercedes-AMG Petronas Motorsport and Williams Racing relationships
In-charge of Activation planning, public relations, innovation programs, track-side customer showcase

Program ManagementSponsorship ActivationSports Marketing

Titan company limited

TAS Manager

Mar 2017 – Jun 2017 · 3 mos · Bengaluru, Karnataka, India

Product Launch & Brand Architecture for new category/product portfolio at Skinn by Titan
Fragrance industry: market trends, competitive landscaping, consumer contacts, retailer visits
Development & testing of positioning concepts for new category
Identification of sales channels, point-of-sale visibility, sales tools, product creatives
Creating marketing communication briefs for digital, PR and traditional media

Tata trusts

TAS Manager

Jan 2017 – Mar 2017 · 2 mos · Mizoram, India

Program development for the 'Informal Sector Skills Initiative' - Skill & Udyog Mitra model of Tata Trusts in Mizoram, with the North East Initiative Development Agency (NEIDA)

Tata industries

TAS Manager

Oct 2016 – Jan 2017 · 3 mos · Mumbai Metropolitan Region

Development of the Group's position and ecosystem play in the areas of:
a) Smart Home Automation: business models, IoT platforms, applications, sensors & hubs
b) Virtual Digital Assistants: automatic speech recognition, natural language processing

Tata motors

TAS Manager

Jul 2016 – Oct 2016 · 3 mos · Mumbai Metropolitan Region

Concept and prototype development of a Fleet Management System mobile application for small & medium-sized commercial vehicle fleet owners to refine Tata Motors' positioning as a one-stop business solution-provider for its partners.
App prototype incorporated a vehicle-wise P&L model powered by inputs from vehicle telematics

Eec global

Business Consultant

Apr 2016 – Jun 2016 · 2 mos · Greater Vadodara Area

Created a digitization plan for EEC Global's business processes: a step-wise approach to automate each student's coaching schedule, university applications and visa processing.
EEC Global is among Gujarat's largest IELTS & GRE Coaching Centers.
http://eecglobal.com/

Tata steel

TAS Intern

Apr 2015 – Jun 2015 · 2 mos · Jamshedpur, Jharkhand, India

Worked on the financial and supply chain implications of the change in Indirect Tax regime on the Indian Steel Industry- introduction of Goods & Services Tax. Shared recommendations in the areas of raw material procurement, associated sectors of mining, real estate & automotive, warehouse locations, and ERP systems.
Developed company's positioning during successive stages of the government's Perform, Achieve & Trade scheme (PAT) on renewable certificates trading for energy-intensive industries.